Hasta La Creative!

  Advertising Agency: Livingroom Communication, Dubai Creative Directors: Mansoor A. Bhatti, Martino O’Brien Art Directors: Carlos Khoury, Mansoor A. Bhatti Copywriter: Martino O’Brien Photographer: Martin Beck Executive Producer: Danny Oneissi Retoucher: Faiz Dero, Toby Gomez Sr. Accounts Executive: Omar Bitar Craft Team: Toni Malt, Dina Yassin   Via[AdsofTheWorld]

Advertising Agency: Livingroom Communication, UAE Creative Director: Martino O’Brien, Mansoor A. Bhatti Art Director: Nisreen Shahin, Mansoor A. Bhatti Copywriter: Martino O’Brien Executive Producer: Roger Kanakri Planner: Brenda Kasser Photographer: Mansoor A. Bhatti Retoucher: Faiz Dero, Nisreen Shahin Via[AdsofTheWorld]

Agency: Think Happy
Executive Creative Director : Kartik Iyer
Chief Creative Officer : Praveen Das
Designer : Viduthalai Raj M
Art Director : Viduthalai Raj M
Copywriter : Athul Chathukutty
Studio Head : Ramakrishna R
Account Supervisor : Neelima Kariappa
Account Executive : Vigya Atri

Brief:
Basics 029, the menswear brand were launching their own brand of fashion briefs. And for this, they wanted to create a stand out packaging that was different from the mundane packs that innerwear usually come in, and one that broke the usual pattern in the retail industry.

Solution:
Briefs play a significant part in a man’s attire, as it covers one of the most vital and delicate organs on his body. And yet, the importance of good underwear is universally ignored. To highlight this fact, we went for a quirky analogy comparing the male anatomy to something that is equally fragile: eggs. Combining this with trademark Basics 029 wit, we created a packaging that gave the men something more than the conventional square boxes usually seen in their category.

Result:
The design proved to be a real winner. The arrival of a new product in a clutter-breaking package was met with real excitement at the stores, and the humour became an instant hit with the men it was aimed at. In the first 3 days of launch, 600 units were sold, an unusually high figure for the category and the highest of any product from the Basics 029 stable. 4 months since, the briefs continue to fly off the shelves.

Advertising Agency: Leo Burnett, Dubai Regional Executive Creative Directors: Malek Ghorayeb, Peter Bidenko  Creative Director: Mohamed Oudaha  Associate Creative Director: Nabil Rashid  Senior Art Directors: Rafael Rizuto, Dima Kronfol  Media Planners: Maya Kanaan, Marwan Kayssar  Strategic Planner: Nicolas Chidiac Dubai Director/D.O.P: Jac Mulder  Production Company: Muddville Dubai  Cameraman: Harry Jansen Rich Editors: Fernando Martin Canevaro, Mohammad Aram Music: Julian Cassia Cassia Music Via [mediaME]

Advertising Agency: Doors Production, Kuwait Via [Ads2Blog]

Advertising Agency: DnA, Dubai Creative Director: Mariam Ali Produced & Directed by: Anwar Al Amin Director of photography: Elvin Lee Post Production: Essa Sk & Gabby, Montage Dubai Via [mediaME]  

  Project: Mubadala, Investing in the Global Community campaign Creative Agency: All About Brands Chief Creative Officer: Mark Rollinson Executive Producer: Shane Martin Agency Producer: Joseph Pritchard Production Company: Boomtown Productions Director: Hadi Producer: Daniel Kilalea Production Manager: Peter Simons Editor: Suresh Nair Via [mediaME.com]

  Advertising Agency: SYS Production Kuwait Via [Ads2Blog]

Advertising Agency: Impact BBDO, Jeddah Director: Wissam Smayra Director of Photography: Dominique Fosset Production House: Wonderful Productions

Advertising Agency: Klem Euro RSCG, Casablanca Creative Director: Christian Penichou Art Director: Amine Radi Benjelloun Copywriter: Jonathan Lereculeur Photographer: Erik Gentet Via[AdsOfTheWorld]