Marketing professionals, here's your Friday-morning pep talk—a video anthem honoring your astounding, preternatural, game-changing genius. You've made people follow, share, pin, tweet, re-tweet and like. You've put "vertising" on the end of almost everything. You've become friends with a cookie. There is literally nothing—big or, more likely, very, very small—that you can't accomplish. Go ahead and double-like yourself—you deserve it. And double-like Toronto-based creative shop Open for creating the "Real Men of Genius"-esque video for Strategy magazine's Marketer of the Year issue.
Canadians, you better be in a video-sharing frenzy today, because it's your last chance to be crowned a new Skittles Millionaire. The end of the day will mark the end of BBDO Toronto's crazy Get Skittles Rich promotion, in which one lucky Canadian consumer will have a million Skittles delivered directly to his or her house. That's 94 bulk cases, or a whopping 5,500 bags of rainbow wonder pills.
The campaign was designed as a pyramid-marketing scheme with a fictional spokesman named Danny Falcon. Participants had to sign in to the microsite and share Falcon's video, earning virtual Skittles for every pass around.
Falcon explains how Skittles flow up the sharing pyramid to make you Skittles rich. Then, he lounges in his own Skittles-filled pool as his associates liberally toss Skittles at each other in a dorky bacchanalia of sugar-fueled pleasure. It's enough to make you want your own pneumatic tube transport device filled with colorful deliciousness. According to the giveaway rules, the winner will be drawn on Dec. 10.
A 12-year, $4.9 billion deal that gives Rogers Communications the rights to all national hockey telecasts in Canada beginning next season surpasses the league’s agreement with CBC, TSN and a French-language cable network.
Sometimes, the best parodies are the most subtle. Case in point: This truly impressive face dub of disgraced Toronto Mayor Rob Ford onto the body of Jean-Claude Van Damme in his "Epic Split" ad for Volvo Trucks. There's really nothing to it beyond the face switch, but the effect is so perfectly executed by New York-based visual effects shop Artjail, it's plenty satisfying. "We were completely in awe of the Volvo-Van Damme 'Epic Split' spot," Artjail writes in its YouTube summary, "and remain completely in awe of Mayor Ford's epic lifestyle north of the border." Check out Artjail's demo reel after the jump and see some images of how it was done over on Fstoppers. Hat tip to Evan Travers for sending me this one.
When it comes to sex, Alberta seems to be redefining the phrase "getting freaky." Already home to Canada's highest rate of syphilis, the province is now seeing a rise in gonorrhea, leading health officials to launch an unsettling ad campaign called "Sex Germs."
The concept is that residents who are careful about avoiding germs such as the common cold virus clearly aren't as careful about sexually transmitted diseases. "We seem to have developed good habits in avoiding everyday germs," the campaign site asks, "but what about sex germs?"
Targeted at the 18- to 24-year-old crowd, the ads from agency Calder Bateman feature models sporting a communicable-disease-chic red eye/snot combo with a caption like, "His cold is just one thing you could catch."
Déjà auteur de l’installation « Forever Bicycles » diffusée sur Fubiz en début d’année, l’artiste chinois Ai Wei Wei a exposé une nouvelle version de celle-ci à Toronto. De superbes images de cette installation et de cette sculpture géante composée de plus de 3144 vélos, sont à découvrir dans la suite de l’article.
This business is full of wankers who rarely get their comeuppance. If one of them is your boss, you have very few options. You can quit via late-night viral dance video. Or, in Canada at least, you can turn him or her into an intern.
This month, for the third straight year, the country's National Advertising Benevolent Society (NABS) is holding its Vintage Intern Auction, an initiative from Toronto creative agency Zulu Alpha Kilo that lets bidders get "revenge" on any of 12 notable executives and thought leaders from the business—by making him or her an unpaid intern for a day. Bidding starts at $2,000 for each victim, and all proceeds go to help the 1,300 families supported by NABS, which provides assistance to people in the communications and related industries who are suffering illness, injury, unemployment or financial difficulties.
Zulu Alpha Kilo again created the ads for this year's event, and they comically focus on the revenge angle. "The campaign taps into the insight that you don't get to the top without ruffling a few feathers along the way. We were fortunate that all of this year's interns were great sports and could laugh at themselves a little," says Zak Mroueh, chief creative officer and CEO at Zulu Alpha Kilo.
Check out the work below, and scroll down to see which 12 Canadian ad leaders are for sale through the online auction. (Bidding ends Oct. 31.)
2013 advertising leaders up for auction: Claude Carrier – President, DentsuBos Mary Maddever – Vice President, Editorial Director, Brunico Publishing Brent Choi – Chief Creative and Integration Officer, JWT Lance Martin – Partner, Executive Creative Director, Union Creative David Crichton – Partner, Creative Director, Grip Limited Ian MacKellar – Chief Creative Officer, Ogilvy Simon Jennings – President, Gesca Angus Tucker – Partner, Co-Creative Director, John Street Mitch Joel – Author, President, Twist Image Kenneth Wong – Distinguished Professor of Marketing, Queen's School of Business Amber Mac – President, Co-founder, Konnekt; Co-host, App Central Christina Yu – Executive Vice President, Creative Director, Red Urban
CREDITS Client: NABS Project: Vintage Intern Auction Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Executive Creative Director: Ron Smrczek Art Director: Grant Cleland Writers: George Ault, Nick Asik, Japeth Kwan Producers: Bette Minnot, Kari Macknight Dearborn, Ola Stodulska Account: Nevena Djordjevic Digital Strategy: Emma Brooks Digital Producer: Ola Stodulska Web Developer: Richard Thirumaran Production Artists: Jamie Morren, Brandon Dyson IT Director: Gary Stothers Production Company: Partners Film Executive Producer: Gigi Realini Director: Neil Tardio Producer: Sandy Kelly Photography: Matt Barnes, Westside Studio Producer: Tara O'Malley Casting Director: Andrew Hayes, Powerhouse Casting Editor: Daniel Reis, Panic & Bob Producer: Taissa Callaghan Audio Director: Chris Tait, Pirate Web Development: Thinkingbox Software Development: Michael Vay Lee, Tim Wienrich Production: Chris Raedcher
Joel Robison est un photographe canadien dont les mises en scènes et les retouches sont particulièrement travaillées. Il crée un environnement onirique qu’il investit souvent au travers de situations tour à tour absurdes ou poétiques. Un superbe travail à découvrir en images dans la suite de l’article.
The idea? Play off Canada's bilingualism by jumbling English and French words on bottle caps of Vitaminwater. The result? The phrase "You Retard" appeared on the lid of a young woman's drink. Even worse (if that's possible), the girl has a half-sister with cerebral palsy.
The snafu came to light this week after Edmonton photographer Blake Loates found the message on her Vitaminwater lid while eating at a restaurant. She sent a photo to her father, Doug Loates, who fired off a lengthy (and tremendously poignant) letter to Coca-Cola demanding an explanation. He described how "the R-word is considered a swear word in our family," primarily because it's a slur that some might use against his 11-year-old daughter, Fiona, whose cerebral palsy has caused cognitive delays and requires that she use a feeding tube.
"What would YOU do if you opened up your bottle of Vitamin Water and on the bottom of the lid it read, 'YOU RETARD?' " he wrote to Coke's board of directors. "I bet you'd be pissed if you had a Fiona in your life!"
Coca-Cola Canada spokeswoman Shannon Denny tells the Metro newspaper that the words used in the promotion were reviewed only from the perspective of French speakers, for whom "retard" means "late." "We did not mean to offend at all. We are certainly very apologetic for this oversight," she says. The remaining lids were reportedly destroyed, and as of Thursday, Coke was drafting a formal apology to the Loates family.
Read Doug Loates's full letter letter to Coke below.
Be careful what you say about Taco Bell in Canada. The chain is liable to etch your angry rants on taco shells and force them down your throat. That's what happened in this stunt from ad agency Grip Limited in Toronto, which marked the long-awaited arrival of the celebrated Doritos Locos Tacos in the country by using a special laser to burn exasperated tweets from impatient customers right on the first batch of shells—and then invited those same customers to a "special fan event" where they literally ate their words.
Back in the U.S., meanwhile, Taco Bell has rolled out the new Fiery Doritos Locos Tacos, and is promoting them with two new spots from Deutsch LA. The first, titled "The World's Most Hottest Idea," shows various people discussing the spicy taco's flavor, oblivious to actual fires erupting around them. (Note the movie marquee in the last frame, "Gordy and Brian Take on Delaware," which refers to the creative team who created the spot.)
The other new spot, "No Pican," is the first commercial from the Deutsch LAtino multicultural marketing practice, and will target Latino audiences.
See those two spots, and credits for all three, below.
CREDITS Client: Taco Bell Canada Campaign: "DLT Eat Your Words" Agency: Grip Limited, Toronto Creative Directors: Ben Weinberg, Pat Andrews Copywriter: Trevor Gourley Art Director: Julia Morra Social Content Strategist: Patrick Tomasso Director of Client Services: John Miller Account Director: Cheryl Gosling Business Manager: Liliana Coimbra Producer: Liz Crofton Production House: Data Armada Editor: Duane Vandermeulen Music, Sound: Imprint Music Postproduction: Grip Limited Chief Marketing Officer: David Vivenes Director of Marketing: Michael Van Horne Marketing Manager: Veronica Castillo
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Client: Taco Bell Spot: "The World's Most Hottest Idea"
Client Credits President: Brian Niccol Chief Marketing, Innovation Officer: Chris Brandt Brand Creative Director: Tracee LaRocca Senior Manager, Brand Experience: Aron North Manager, Brand Experience: Ashley Prollamante
Agency: Deutsch, Los Angeles Group Creative Director: Brett Craig Creative Directors: Jason Karley, Josh DiMarcantonio Senior Art Director: Gordy Sang Senior Copywriter: Brian Siedband Director of Integrated Production: Vic Palumbo
Executive Producer: Paul Roy Senior Producer: Mila Davis Music Supervisor: Dave Rocco
Production Company Arts and Sciences, Los Angeles Director: Matt Aselton Director of Photography: Nigel Bluck Executive Producer: Marc Marrie Managing Director: Mal Ward Line Producer: Scott Kaplan First Assistant Director: Craig Pinckes
Editorial Company Cut and Run, Santa Monica, Calif. Editor: Jay Nelson Assistant Editors: Luke McIntosh, Sean Stender Senior Producer: Amburr Faris Executive Producer: Carr Schilling
Post Facility MPC, Santa Monica, Calif. Colorist: Ricky Gausis
Visual Effects Company Method, Santa Monica, Calif. Visual Effects, Online Artist: Jason Frank Visual Effects Assistant Artist: Patrick Vollkommer Creative Director: Claus Hansen Producer: Stephanie Alllis
Music, Composer Massive Music (Music festival scene only) AFM Stock Music (Airbrushing scene only)
Sound Design Company 740 Sound Design, Los Angeles Sound Designer: Rommel Mollina Associate Producer: Jeff Martin Executive Producer: Scott Ganary
Audio Post Company Lime Studios, Santa Monica, Calif. Mixer: Rohan Young Assistant: Patrick Navarre Executive Producer: Jessica Locke
End Tag Mnemonic: Method Studios, Santa Monica, Calif. Executive Producer: Robert Owens
Additional Deutsch Credits: Chief Executive Officer: Mike Sheldon Account Management Credits: Group Account Director: Walter Smith Account Directors: Amanda Rantuccio, Christi Johnson Account Supervisor: Steve Scutellaro Account Executive: McKenna Pickett Account Planners: Chief Strategic Officer: Jeffrey Blish Group Planning Director: Christian Cocker Traffic, Business Affairs: Director of Business Affairs: Abilino Guillermo Senior Business Affairs Manager: Ken Rongey Business Affairs Manager: Nestor Gandia Director or Broadcast Traffic: Carie Bonillo Broadcast Traffic Manager: Sarah Brennan
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Client: Taco Bell Spot: "No Pican"
Client Credits: President: Brian Niccol Chief Marketing, Innovation Officer: Chris Brandt Brand Creative Director: Tracee LaRocca Senior Manager, Brand Experience: Aron North Manager, Brand Experience: Ashley Prollamante
Agency: Deutsch, Los Angeles Group Creative Director: Brett Craig Creative Directors: Jason Karley, Josh DiMarcantonio Art Director: Luis Farfan Senior Copywriter: Armando Samuels Senior Copywriter: Natalia Cade Director of Integrated Production: Vic Palumbo Executive Producer: Paul Roy Producer: Ilene Kramer Music Supervisor: Dave Rocco
Production Company Cortez Brothers, Marina Del Rey, Calif. Director: Esteban Sapir Director of Photography: Travis Cline Executive Producer: Ed Rivero Head of Production: Ashlee Cohen Line Producer: Asori Soto First Assistant Director: Mariano Andre
Editorial Company Beast LA, Santa Monica, Calif. Editor: Kevin Garcia Assistant Editor: Gabriel Ordonez Executive Producer: Jerry Sukys Head of Production: Darby Walker Producer: Mary Stasilli
Post Facility CO3, Santa Monica, Calif.; Method Studios, Santa Monica Colorist: Sean Coleman @ CO3 Online, Visual Effects Artist: Tim Rudgard @ Method Studios Assistant: Louis Schachte @ Method Studios Executive Producer: Robert Owens @ Method Studios Producer: Stephanie Allis @ Method Studios
Visual Effects Company Method Studios, Santa Monica, Calif. (graphics adapted from previous Taco Bell spots) Visual Effects Artist: Tim Rudgard Visual Effects Assistant Artist: Louis Schachte Producer: Stephanie Allis
Music, Composer Elias Arts, Santa Monica, Calif. Executive Producer: Ann Haugen Producer: Katie Overcash Composer: Jack Shenker Creative Director: Brett Nichols
Sound Designer 740 Sound Design & Mix, Los Angeles Sound Designers: Rommel Molina, Nicholas Interlandi, Michael Dillenberger Executive Producer: Scott Ganary Associate Producer: Jeff Martin
Audio Post Company Tono Studios, Santa Monica, Calif. Mixer: Juan Felipe Valencia Executive Producer: Noel Miranda Producer: Monica Sotelo
Additional Deutsch Credits: Chief Executive Officer: Mike Sheldon Account Management Credits: Group Account Director: Walter Smith Integrated Account Supervisor: Steve Scutellaro Account Directors: Amanda Rantuccio, Mildred Grijalva, Christi Johnson Account Executive: McKenna Pickett Account Planners: Chief Strategic Officer: Jeffrey Blish Senior Account Planner: Pearl Owen Traffic, Business Affairs: Director of Integrated Business Affairs: Abilino Guillermo Senior Business Affairs Manager: Ken Rongey Director of Broadcast Traffic: Carie Bonillo Broadcast Traffic Manager: Sarah Brennan
Desde que o mundo é mundo, a MINI trabalha a ideia de que seus carros oferecem diversão e prazer como nenhum outro. O histórico na última década colou essa percepção na cabeça dos consumidores e rendeu prêmios como nunca para as agências que atenderam a montadora.
Dentro da campanha “Not Normal” no Canadá, a MINI fez de seus carros um passeio de montanha-russa. É uma intervenção simples e barata, mas que chamou atenção nas ruas e se encaixou muito bem no conceito pretendido pela marca.
Toshiba targets the college-guy demo with sophomoric humor in a trio of Canadian spots from Capital C. All of the action takes place in dorm rooms, and the ads seek to show how the client's computers can improve the school experience.
"Chicken Prank" focuses on a dude who can't peck away with his fingers on a keyboard or touchscreen because he's been wrapped in plastic and tied to his bed. Oh, and the room's filled with clucking chickens, naturally. He wiggles his toe to operate an All-in-One desktop with gesture control. Presumably, he summons assistance. (Dude, why not just scream "help!" at the top of your lungs? Maybe someone's in the room next door. Clearly no Ivy Leaguer.)
"Black Light" touts the ability of Satellite P-series laptops to power and charge USB devices even when the laptop is closed. Two roommates just moving in are horrified when a USB-powered black-light wand reveals unsavory streaks, smears and smudges soiling just about every inch of their walls and ceilings. (I guess the pervious occupants hosted some all-night, um, study sessions.)
The third spot, "Math Notes," showcases the Excite Write tablet's ability to convert handwritten notes and sketches into sharable files. A guy asks his roommate for calculus notes, and looks extremely dismayed, almost repulsed, when he instead receives a drawing of himself reimagined by his roommate as a hunky centaur.
All three spots are cheeky, just a tad naughty and probably in tune with the teen and young-adult audience. I wonder, though, if some viewers won't find "Math Notes" borderline homophobic, since the punch line falls back on what Glaad has dubbed the "homo-queasy" ad cliché of showing a guy looking disgusted that another man might be attracted to him. "Toshiba would never intentionally set out to offend our customers," Sherry Lyons, vp of corporate and marketing communications at Toshiba of Canada, tells AdFreak. "We do not feel that the 'Math Notes' video is offensive or cliché."
Pour l’artiste torontois Peter Schafrick, le liquide en mouvement révèle la « vitalité cachée » des objets. Preuve en est sa série « Toys », qui présente des jouets en rotation imbibés de peinture. Les fils de couleurs qui s’en détachent semblent alors être un extension de l’objet amplifiant le mouvement à l’extrême.
Here's an awesome Friday-afternoon agency project: Toronto animation, design and VFX studio Crush decided to attach a GoPro camera to their dog Sadie and livestream her travels around the building today. The result was an entertainingly surreal perspective on agency life from shin level. The stream was only live for an hour, but drew nearly 1,000 viewers. Hopefully the staff—and the dog—will be up for doing it again. As someone who has worked in an agency environment for years, it just left me feeling jealous of someone who could wander the halls doing absolutely nothing and be constantly rewarded with love and food.
Pulse-pounding thriller music and dramatic editing capture all the "excitement" of cable-access city-council broadcasts in Whitehorse, Yukon Territory, in this tongue-in-cheek (but 100 percent real) promo. The commercial is nearing 80,000 YouTube views in a week. That's more than three times the town's population. High-impact scenes from the Monday-night broadcasts on Community Cable 9 include: a finger tapping a microphone to make sure it works; people writing on sheets of paper; pitchers of ice water sitting on tabletops; middle-aged, graying counselors entering the chamber and, ultimately, sitting down. The spot is so faux-intense, I kept expecting Peter Stormare to burst in … and pour himself a glass of water (though if he ever finds himself on this particular show, he should fire his agent). The highlight is Mayor Dan Curtis announcing that an additional $15,000 was made available to the local museum. Holy cow, what's next, a non-binding referendum on curbside recycling? Tune in Monday to find out, same Whitehorse City Council time, same Whitehorse City Council channel!
The fur flew, painfully, in Lowe Roche's recent street promo for Toronto's Fuzz Wax Bar. A guy almost completely covered in wax strips walked around town and invited people to tear them from his skin. Cartoon smiley or frowny faces on the strips indicated the level of pain the guy would feel. They were also emblazoned with copy such as "From bear arms to bare arms" and "We'll take the monkey of your back," along with the salon's slogan, "So good, it hurts." Yeee-ouch! Each strip could be redeemed for a 25 percent discount at Fuzz Wax. (Personally, I'd want to keep mine as a hairy, sweat-stained waxvertising souvenir.) Last year, the zany madcaps at Lowe Roche photographed a local dealership's Porsches in people's driveways to create ads targeting those very homes. That was clever, but this body-hair stunt was less creepy and provided an oddly memorable product demo. Congrats to the agency for pulling it off. More photos and credits below.
CREDITS Project: Street Waxing Client: Fuzz Wax Bar Agency: Lowe Roche Executive Creative Director: Sean Ohlenkamp Copywriters: Jeremy Richard, Eli Joseph Art Directors: Ryan Speziale, Kunaal Jagtianey Producer: Shannon Farrell Makeup: Alyssa McCarthy Account Director: Frederic Morin Director: Dean Vargas Postproduction: Motion Pantry
Um dos AntiCasts mais populares que já lançamos foi o 70, “Seja designer no Canadá”, no qual entrevistamos o professor e designer Rafael Peixoto Ferreira sobre como é a vida e a profissão por lá. Você lembra? Se não, ouça abaixo:
O programa fez tanto sucesso, e tanta gente ficou interessada, que decidimos aproveitar o fato de que o Rafael está passando suas férias aqui no Brasil para tirar todas as suas dúvidas, além de poder ter uma conversa diretamente como ele.
Sendo assim, no dia 3 de Agosto (Sábado), em São Paulo, o AntiCast realizará um encontro com o designer e professor Rafael Peixoto Ferreira e a Canada Intercâmbio, para conversar com profissionais e estudantes interessados em trabalhar no Canadá na área de design. O encontro acontecerá em dois turnos: pela manhã, das 9h ao meio-dia, e à tarde, das 13h às 17h.
No turno da manhã, o convidado Rafael abordará os seguintes tópicos:
1 – Apresentação pessoal e trajetória
2 – Mercado Canadadense de Design
3 – Principais destinos e escritórios
4 – Diferenças no processo de trabalho
5 – Adaptação no país
6 – Depoimentos em vídeo de designers brasileiros que residem e trabalham no Canadá
7 – Aberto a perguntas do público.
No turno da tarde, a Canada Intercâmbio fará sua apresentação sobre modalidades de estudo e trabalho que a empresa oferece, tirando também todas as dúvidas dos convidados sobre papelada, processos e documentos necessários para o processo de mudança – seja temporária ou permanente.
O local do evento será no espaço “Fronteira”, do designer Rico Lins, localizado no bairro Perdizes.
A inscrição para o evento custa R$ 100,00 e há apenas 30 vagas. A forma de pagamento é via depósito bancário. Os interessados devem enviar email para marcosbeccari@usp.br. Logo em seguida, o Beccari responderá vocês com os dados da conta dele, assim como garantirá sua vaga. Se quiser fazer o depósito antes e enviar o comprovante para o Beccari, os dados da conta dele estão logo abaixo.
“Seja designer no Canadá: o evento!”
Data: 03 de Agosto (sábado) das 9h ao meio-dia e das 13h às 17h
Local: Espaço Fronteira
Rua Campevas, 617 – Bairro Perdizes
São Paulo-SP
CEP 05016-010
Custo: R$ 100,00 via depósito bancário
Informações e inscrições pelo email marcosbeccari@usp.br
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