How to Make Your Sadistic Advertising Boss Utterly Pathetic and Powerless
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This business is full of wankers who rarely get their comeuppance. If one of them is your boss, you have very few options. You can quit via late-night viral dance video. Or, in Canada at least, you can turn him or her into an intern.
This month, for the third straight year, the country's National Advertising Benevolent Society (NABS) is holding its Vintage Intern Auction, an initiative from Toronto creative agency Zulu Alpha Kilo that lets bidders get "revenge" on any of 12 notable executives and thought leaders from the business—by making him or her an unpaid intern for a day. Bidding starts at $2,000 for each victim, and all proceeds go to help the 1,300 families supported by NABS, which provides assistance to people in the communications and related industries who are suffering illness, injury, unemployment or financial difficulties.
Zulu Alpha Kilo again created the ads for this year's event, and they comically focus on the revenge angle. "The campaign taps into the insight that you don't get to the top without ruffling a few feathers along the way. We were fortunate that all of this year's interns were great sports and could laugh at themselves a little," says Zak Mroueh, chief creative officer and CEO at Zulu Alpha Kilo.
Check out the work below, and scroll down to see which 12 Canadian ad leaders are for sale through the online auction. (Bidding ends Oct. 31.)
2013 advertising leaders up for auction:
Claude Carrier – President, DentsuBos
Mary Maddever – Vice President, Editorial Director, Brunico Publishing
Brent Choi – Chief Creative and Integration Officer, JWT
Lance Martin – Partner, Executive Creative Director, Union Creative
David Crichton – Partner, Creative Director, Grip Limited
Ian MacKellar – Chief Creative Officer, Ogilvy
Simon Jennings – President, Gesca
Angus Tucker – Partner, Co-Creative Director, John Street
Mitch Joel – Author, President, Twist Image
Kenneth Wong – Distinguished Professor of Marketing, Queen's School of Business
Amber Mac – President, Co-founder, Konnekt; Co-host, App Central
Christina Yu – Executive Vice President, Creative Director, Red Urban
CREDITS
Client: NABS
Project: Vintage Intern Auction
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Ron Smrczek
Art Director: Grant Cleland
Writers: George Ault, Nick Asik, Japeth Kwan
Producers: Bette Minnot, Kari Macknight Dearborn, Ola Stodulska
Account: Nevena Djordjevic
Digital Strategy: Emma Brooks
Digital Producer: Ola Stodulska
Web Developer: Richard Thirumaran
Production Artists: Jamie Morren, Brandon Dyson
IT Director: Gary Stothers
Production Company: Partners Film
Executive Producer: Gigi Realini
Director: Neil Tardio
Producer: Sandy Kelly
Photography: Matt Barnes, Westside Studio
Producer: Tara O'Malley
Casting Director: Andrew Hayes, Powerhouse Casting
Editor: Daniel Reis, Panic & Bob
Producer: Taissa Callaghan
Audio Director: Chris Tait, Pirate
Web Development: Thinkingbox
Software Development: Michael Vay Lee, Tim Wienrich
Production: Chris Raedcher
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