Audi’s 2012 #WantAnR8 contest was one of the most successful Twitter campaigns of the past few years, so it’s no surprise that they’ve revived the concept for this year. But this time Audi is asking fans to prove their love with a creative new twist.
Fans will be asked to edit and submit a video on the #WantAnR8 site, using footage from Sonoma Raceway. They can then post their video to YouTube and Twitter with the #WantAnR8 hashtag for a chance to win a day with the 2014 Audi R8. Users create the video by using a set of clips from the Sonoma Raceway footage, editing and combining them as they see fit and choosing from Audi’s (predictably poor) music selection. It’s kind of a fun idea, and allows users to either take the project seriously or throw together a bunch of sepia toned and inverted color, upside down shots. That’s what I did for my video, “Worst: Audi WantAnR8 Remix,” featured above (not sure whey they added the colon). Guess I’m not much of a video editor.
Audi adds the tag “Prove you #WantAnR8″ to the end of each user submitted video, prompting viewers to the #WantAnR8 site, where they can create their own video. The contest, which started Oct. 23, will run until Nov. 10. Feel free to share your own creations in the comments section.
From B-Reel and AMV BBDO, Mercedes-Benz’s Sound with Power experiential campaign brings music and video together by letting users create mash-ups that incorporate, among other things, the roar of a Mercedes engine. The project is an interesting way to bring creativity to a brand that can always fall back on a Jon Hamm voiceover, but since the best mashups will be used in upcoming commercials, the real kicker is that Mercedes will be able to crowdsource some of their future advertisements. Tinie Tempah and Sub Focus also provided samples that can be customized for the audio portion.
We last covered Mercedes at the end of September, when the South African branch put out a moody black-and-white downhill skateboarding video that just seemed too obscure to make any sort of publicity dent. But Sound with Power feels much more accessible. Mashups can be posted and shared on Twitter, and everyone from potential customers to aspiring DJs can take part. And best of all, the products are actually featured in the campaign, which doesn’t happen as frequently as it should. Jon Hamm should be proud.
We wrote about the launch of The Marketing Arm’s fun “Uncle Drew” spot for Pepsi Max last year. Uncle Max is Kyrie Irving transformed into an old baller who teaches “young bloods” a thing or two about fundamentals. The Marketing Arm has revived Irving’s character for “Uncle Max: Chapter 3″ (which Irving also wrote and directed), featuring Nate Robinson as “Lights” and WNBA star Maya Moore as”Betty Lou.”
The spot, directed by O Positive’s Jonathan Klein, shows Uncle Drew attempting to get the old team together, starting with “Lights.” Drew visits “Lights” at an old jazz club, and convinces him to join him for a game, against the best advice of Betty Lou. If you want to skip past the setup and get to the action (it’s a long spot and we know a lot of you have short attention spans), fast forward to around the 2:25 mark.
While it’s hard to believe anyone but the most gullible of people would fall for Kyrie Irving and Nate Robinson in makeup, it’s still a hell of a lot of fun watching the two made up as old men school a bunch of ballers. Uncle Drew and “Lights” are killing it when they’re interrupted by the arrival of Betty Lou, who shows up to drag “Lights” from the court, concerned about his bad hip. But when someone in the crowd calls her an “old lady” she changes gears and joins in on the action. Watching the three taunt and destroy their opponents is a whole lot of fun, especially when “Lights” dribbles off an opponent’s head or Betty Lou and “Lights” bow to each other following an alley-oop. At the end of the spot “Lights” asks Uncle Drew who he’s going to pick up next. “We’re going to get the big man,” he says, “We need him.” Looks like we can expect more Uncle Drew spots from The Marketing Arm in the future. No complaints here. Check out the second chapter of the Uncle Drew saga after the break. continued…
Honda and RPA launched their “Start Something Special” social media campaign with what is probably the cutest thing you’ll see on AgencySpy this week (and definitely the most Irish).
Honda-loyal couple (together their families have owned over 20 Hondas) Mairead and Kevin asked their local Honda dealer to loan them three CR-Vs for their wedding reception. But Honda had much bigger plans.
The spot opens with Mairead talking about how she and Kevin first met (in science class, how cute) and explaining her family’s history of loyalty to Honda. We then see Honda preparing to surprise the couple. When they emerge from the church, they see eight black CR-Vs drive up to meet them. The (very, very Irish) band they saw on their first date emerges from one of the vehicles to serenade them. In some of the other CR-Vs are Irish step dancers and $2,000 from Macy’s gift registry. Then the couple is presented with digital messages from relatives in Ireland, who give their best wishes and lament that they couldn’t be there. The surprise is that Honda actually flew these relatives in for the wedding, and the couple looks ecstatic when they show up. It’s all very cute. If you’re a susceptible individual you may even tear up a little bit. If you can’t take a little bit of sentimentality, this is definitely not for you.
Honda introduced the “Start Something Special” tagline throughout the brand’s advertising in August. To socialize the new tag, they are inviting viewers to share their stories with the #StartSomething hashtag. This conversation will take place across “Honda’s social platforms, including Facebook, Google+, Instagram, Tumblr, Twitter and Vine, where fans will be encouraged to share their stories with Honda.” These stories will be collected and shared at hondastories.com.
Honda is also launching a new TV campaign, starting with “Thank You,” a new spot featuring photos and videos of Honda fans and families showing their appreciation for the brand. The spot debuts tomorrow and will air on the NHL Network and during NFL games. You can check it out after the jump.
Fresh off of LeBron James Sprite duties, Translation is back with a new 30-second State Farm spot that includes the Scooby-Doo Mystery Gang and one lucky animated insurance agent. A far cry from the days of slackers triumphantly yelling “Can I get a hot tub?” this ad mixes together some interesting threads of nostalgia and pop culture. Even if people no longer watch Scooby-Doo, the characters are, for better or worse, iconic. Of course Velma knows how to summon help. Of course Shaggy knows how to set the exposition with his stoneresque wail of a voice. If the creatives really wanted to get creative, they could’ve brought it all together with Shaggy yelling, “Can I get a hot tub?” Still, the spot is a cool little change-up from the Da Tailgate spot that we’ve seen too much during football season. Credits after the jump.
New York agency Rokkan has a launched a new experiential campaign for Hyatt, entitled “In A Hyatt World,” a “multi-channel initiative that connects social sharing with real-world experiences” and delivers Hyatt hospitality in unexpected places.
Rokkan Marketing and Communications Manager Melyssa Brown explains that the campaign was born from the idea that “brands have gotten too caught up building virtual, digital relationships with their guests, and we wanted to work with Hyatt to remove that arm’s length, get back into the real world, and real interaction back to life.” While social media engagement is important to delivering their message, the real heart of the campaign is direct engagement.
The first phase of the campaign saw real Hyatt employees holding doors for everyone who passed through random locations in ten cities around the world. It’s an exceedingly simple idea, extending a small nicety they’d like to see associated with their brand. It’s easy to scoff at such an idea, but we can all use a little bit of nice on a Monday, right?
The video documenting the door holding phase of the campaign is just as simple. It presents the idea, without narration, and shows Hyatt associates in the ten different locations holding doors for people. The spot ends by directing viewers to the campaign’s Tumblr and #InAHyattWorld hashtag. Detractors may fault this campaign for being overly-simplistic and forgettable, and they may have a point. But there’s also something refreshing about the approach, which favors direct engagement over agencies’ usual digital obsessions (even if it does in fact concede to a few of these).
Future phases of the campaign should be more substantial (and memorable), and include passing out phone chargers, juice stations, “saving” people stuck in the rain, pop-up spas and more. These will take place weekly, in locations around the world, throughout the next few weeks.
For their latest campaign for Coke Zero, Zulu Alpha Kilo, along with social media agency Dare, found real hockey stories online using social media and retold them with Tampa Bay Lightning star Steven Stamkos. The newly released second film in the series, “The Trade,” tells Shawn Warford‘s story of being traded from the team his father coached.
At the beginning of the spot, Stamkos (as Warford) enters his father’s office and is told he is being traded. “You can’t trade me, I’m your son” he replies, followed by an annoying and completely unnecessary voiceover intrusion proclaiming “That’s going to be an awkward car ride home.” Between the terrible acting and gratuitous VO, this is where, if I wasn’t paid to write about it, I would stop watching this ad. To be fair, it does pick up a little bit from here, thanks largely to Bob the zamboni driver.
Bob explains why Kevin Wheeler gives the team exactly what they’re looking for and is the perfect trade. He goes on to enthusiastically extoll the virtues of the team’s new addition at length. A fed up Stamkos asks for the new jersey, which is when the spot slows down to tell us this is his “Moment Zero.” In the first game with his new team, he goes on to score five goals, each dedicated to exacting revenge for a different moment his father pissed him off. ”It’s a moment he wouldn’t trade for anything,” says the annoying narrator in what is supposed to be the payoff. At least they (eventually) used Stamkos for what he’s good at (scoring goals) after what felt like an eternity of Stamkos struggling through what he’s terrible at (acting). I understand and appreciate the social engagement the “real hockey stories” angle brings to the table, but next time let’s have a higher ratio of hockey to stories. Or get a hockey player that can act, if such a person exists. Credits and the first installment of the “Moment Zero” campaign after the jump. continued…
I may be something of a Sony loyalist, but I’ve got to admit CP+B’s new spot “Invitation” makes the Xbox One shine. Even some of Sony’s biggest fanboys might concede it looks a lot better than the recent PS4 spot.
Directed by Hungry Man’s Bryan Buckley, the commercial vet who recently helmed the R&B-inflected DirecTV spot starring the Manning bros (and who earned an Emmy nod for Grey Poupon’s “The Chase,” also from CP+B), “Invitation” features users invited into the world of several different games, and one movie. The spot opens with a giant robot warrior crashing a business meeting and making a “come here” gesture to a man giving a presentation. Then we see soccer player Steven Gerrard inviting a fan down from the stands. Spock invites a girl along for some sci-fi adventures. A sports car parks itself in front of some dude’s car and opens its door for him. (This is the automotive equivalent of “come here” apparently.) A zombie attempts to cajole a student in a library to join him, loses an arm, and then tells him to come along with the other arm.
Emphasizing the immersive nature of the next-gen platform, the spot announces, “This is an invitation to a new generation: where your games and entertainment are no longer separated, but together, in one.” Showing Xbox One users utilizing the system’s voice activation to launch games like Titanfall, Dead Rising 3, and the movie Star Trek: Enter Darkness gives fans an idea of what they can expect on launch day. The spot also shows users making use of the motion sensitive Kinect. You know, the camera that might be spying on you.
Mixing live action with just the right amount of actual gameplay, “Invitation” is slickly produced and should have Xbox fanboys chomping at the bit for the console’s Nov. 22 release date. My biggest problem with the spot is that the one woman featured uses the Xbox One not for gaming, but to watch a movie. Aside from this perpetuation of the gaming industry’s prevailing sexism (which most people won’t even notice), it’s a really solid ad. The whole “invitation” approach works to emphasize both the immersive nature of the system and the all-in-one entertainment value it offers. The $499 starting price, however, is less inviting. Credits after the jump. continued…
Chupa Chups, maker of my girlfriend’s all-time favorite lollipops, have a hilarious Halloween treat for you.
“There are creatures who live in your home,” begins “#MonsterKids Moments,” BBH Asia Pacific’s new spot for Chupa Chups, with what sound like horror movie sound effects in the background. “You’ve heard their screams…their ear splitting howls.” This is when they drop the horror movie premise and get to the heart of the spot: screaming children. As someone who has worked as a substitute teacher in kindergarten and pre-k classrooms, I can attest to how horrifying children’s screaming tantrums can be.
If you’ve ever heard a child in the middle of a meltdown and thought “I wonder what this would sound like set to hardcore music,” (and who hasn’t at some point?) the next segment of the Chupa Chups spot will be your ultimate wish fulfillment: a montage of screaming children set to hardcore. These tantrums were “gathered from parents far and near” and compiled in a way that perfectly fits the background music. It’s really hard to do the segment justice in words, as its hilarity must be seen to be appreciated.
While I can’t stress enough how I appreciate the spot’s humor and entertainment value, the parenting advice is not as good. “Protect yourself this Halloween with Chupa Chups” the spot tells us, before showing a parent giving a crying toddler a lollipop (just as the music ends). I’m no parenting expert (or parent for that matter) but I’m pretty sure rewarding your child with a sugary treat mid-meltdown is not the best idea. Nevertheless, Chupa Chups and BBH gain major points in my book for this one.
The Hiscox Reactor? Gee, that sounds fancy. Sounds like something a character from The Big Bang Theory would reference. It turns out that it’s not all that fancy, save for some elegant animation reminiscent of a Rube Goldberg machine courtesy of Tribal Worldwide NY. The gist: users log in to their Linkedin accounts and can follow a whirling red ball that moves through customized graphics revealing education and work history.
The experience is personalized in the way that asking a Magic 8 Ball a question is personalized. A finite number of combinations and animations have little use after the first watch. However, if you feel like watching the red ball spin – and it is a Friday, so why not? – the chain reaction may make you think about your winding career path that has taken many turns and dips. It didn’t for me, but it might for you. And it might make you want to purchase small business insurance from Hiscox, which is actually important. Or it just might make you wonder why a company would spend money on a custom animation gimmick that lacks value. Credits after the jump.
Today, Infiniti and Campfire have released what they’re calling “a ground-breaking responsive film that dynamically adapts to each viewer, depending on their spoken interactions with the onscreen characters.” In other words, an interactive video advertisement that asks for your phone number so it can “call you.” Supposedly there is an infinite variety of outcomes based on user interaction, but realistically this means they’ve programmed in a set number of responses.
“Deja View” tells the story of “a couple driving in their Infiniti Q50, unsure of who and where they are and whom to trust.” Directed by Phillip Van, the spot stars Charlotte Sullivan (of Rookie Blue and The Kennedys) and Andrew Pastides (Hank and Asha). Campfire tries pretty hard to make this seem like a short film and not a commercial spot. It has a pretty standard film-noir type mystery feel (the trailer even has X-Files-sounding music), without much to set it apart aside from the interactive schtick. It’s a campaign that tries very hard to be clever and cutting edge, but I’m not sure how well it will help sell the new Infiniti. And isn’t that the whole point? Plus it depends on people volunteering personal information to fully experience the ad, perhaps not the best strategy.
You can check out “Deja View” here. Let us know what you think in the comments section.
Just two weeks ago, we were covering the first wave of Nabi spots from Draftfcb, a pair of 30-second ads that favorably compared kid-friendly Nabi tablets to Kindle devices a la Microsoft vs. Apple. Our Erik Oster found them to be informational and appealing. However, these two new spots, “Fear Not Question” and “Swagger,” drop the comparison technique for an unconvincing plea for Nabi to be a lifestyle brand.
“Fear No Question” presents the Nabi brand as classroom-friendly, going right after a parent’s sense of idealistic learning, so in turn, that parent will go right for his/her wallet. It’s a boring and safe play that may have worked out if Draftfcb hadn’t already launched the Kindle attacks that are much more memorable.
“Swagger” goes straight after the kids. Promoting Nabi headphones – think Beats for kids – the spot shows a little kid walking down a school hallway in slow-motion as he gives headnods to his friends and long stares to the girl he probably has a crush on. This is more Fubu than Fuhu. This is also just a bad commercial, corny and overdone, even for a children’s market. The tagline of “Everyone Needs a Theme Song” actually has a nice ring to it, but the visual execution is too silly. The clip almost plays like a mocking comedy skit of itself.
At 30 seconds, both ads are easy to watch and easy to forget. ”Swagger” and credits after the jump.
Jose Cuervo is introducing its new Cuervo Cinge — “Cuervo with a cinnamon sting” – with a new animated spot by McCann NY and Elastic.
Directed by Andy Hall, “Get Stung” is pure eye-candy. The spot is well-animated, with a very appropriate red-tinted effect throughout (because cinnamon, get it?). There’s not a whole lot to the 30-second spot: scorpion walks into a bar, drinks tequila, sets bar on fire. But then there doesn’t have to be. Why the bartender serves tequila to a scorpionis never really explained, but suspension of disbelief, right?
As an introduction to a new product, the spot works well. If you like the idea of cinnamon-flavored tequila, this ad will make you excited to try it. If not, you can still appreciate the artistry that went into animating it. I’m rarely going to have something negative to say about a simple, well animated spot about liquor. I wasn’t crazy about the “Get Stung” tagline at first, but they make it work with the whole “sting of cinnamon” description and it serves its function as a way to help people remember the product.
It’s a departure from McCann’s “Have a Story” opus starring Kiefer Sutherland, and a welcome one. Perhaps the “be more interesting, be different…” approach typified by certain Dos Equis ads is finally on its way out. Hopefully this simple, elegantly animated approach from McCann spreads beyond their other work for Cuervo and starts a new trend in boozey advertising. Credits after the jump. continued…
New York agency Sid Lee created a series of thematically unified spots to promote Syneron Beauty Inc.’s m? “smooth” hair removal system, the “first and only professional at-home system that uses patented elos light technology and is FDA-cleared and clinically proven safe and effective on all skin tones.” The campaign, entitled “It’s for ME, not for her” launched with three spots this week, with two more forthcoming in November.
The spots all end with the line “You deserve the m?, but you might know someone who doesn’t,” before directing viewers to the m? website. Each spot precedes this with a woman explaining how they will tell everyone they know about the m?, except for one person who they really hate.
In the above video, “One Upper,” it’s the dreaded copycat who makes the spot’s protagonist attempt to one up her adversary in order to stay one step ahead and preserve her identity. Not a terrible premise, but the execution falls completely flat. This and the other spots’ attempts at humor all come across as awkward and cringe-worthy — and not in a funny Stephen Merchant kind of way. The other two spots feature a criminally bad blind date setup and a woman who always brings a large crowd along uninvited to intimate gatherings. Again, either of these premises could have been funny if well-executed but just come across as awkward and annoying.
We also see very little of the product being used — just a few seconds at the beginning and end really — with most of the time spent on cringe-inducing attempts at humor. If the product (which retails at $395!) is really as great as they say it is, shouldn’t they spend a little more time extolling its virtues? Especially if they’re going to ask women to drop $395, maybe Sid Lee and Syneron should use something other than spite to sell the product. Maybe explain what the hell “elos light technology” is (I’m sure I’m not the only one who doesn’t know) and why it’s such a step up from the competition.
The spots were an attempt to cut “through the lingerie and bikini clad cosmetic noise of the category and [speak] to our audience as a friend, not a corporation,” explains Sid Lee New York CD Brandon Drew Jordan Pierce. Unfortunately, the spots come across as that one friend who means well but who you avoid because they won’t stop making terrible jokes and you hate the pressure of feeling like you have to force-laugh to avoid making them feel bad.
Perhaps the one redeeming quality of the campaign is the invitation to viewers of the m? website to submit via Facebook, email, or Twitter an explanation of someone who doesn’t deserve to find out about the m?. Although it would work better if the ads held up on their own, this could be a fun way for viewers to vent about a specific problem person in their life. It will also undoubtedly yield better stories than those featured in the current m? spots. Maybe Sid Lee can mine these stories for their next installment in the campaign. Stick around for the spot “Strangers” after the jump. continued…
The next time some douchey middle-aged accountant cuts you off at a stoplight, it could be in an electric car!
BMW (the official car company of overly-entitled drivers in the tri-state area), is unveiling its first ever electric car, the BMW i3, in grand style with “the world’s first interactive 360° film.” Created by agency WCRS in collaboration with Mustard Films and Tool, the app entitled “Become Electric” is designed to promote a first-of-its-kind car with a unique visual experience. It was just made available for download worldwide.
“Our idea was to create the first ever 360° virtual test drive film. By producing it as an App for mobile and tablets we were able to put the viewer in control and give them a unique, personalised experience that would entertain as well as allow them to experience the car,” says WCRS Creative Director Ross Neil. BMW i Communications Manager Nicola Green hopes that the app will lead viewers to test drive the car in real life. Some drivers might take a little convincing to get on board with the idea of an electric car (especially those used to luxury/performance vehicles), and the immersive experience created by the parties involved could be the thing that helps convince them.
So the next time some entitled prick dangerously weaves in and out of lanes because he has an expensive car and therefore owns the road, at least he won’t be contributing to the greenhouse effect. Thanks, BMW!
You can download the app at the iTunes store here, or at the Google Play store here. Credits after the jump.
The latest from Onion Labs sees them working with DSW to rile the folks at PETA in a new campaign called “Bad Pet Owner.”
This new campaign for the discounted shoe outlet where I once picked out and purchased a pair of shoes in under four minutes while en route to a wedding opens with the spot “Goat.” “Goat” features about as many pet deaths as you’re ever likely to see in an advertisement. Each time the bad pet owner (inadvertently) kills a pet, he goes to DSW for a new pair of shoes so he can use the shoebox to bury his deceased animal pal. By the end of the spot, he has a quite the shoe collection — and a backyard pet cemetery. Watch it before PETA files a complaint to have it taken down.
In addition to the “Goat” spot (and one forthcoming) Onion Labs has also rolled out a Men’s Fashion section on TheOnion.com sponsored by DSW. The section includes older content that fits the category, as well as new, sponsored content like “Dead Hamster Feels Its Life Has Been Properly Honored With Shoebox Coffin,” which dovetails nicely with the “Goat” spot. Incorporating material on its parent site in addition to the humorous video really plays to the budding agency’s strengths and shows what kind of potential they have in the future.
Good luck with the (inevitable) ensuing PETA lawsuit, Onion Labs. We’re pulling for you. Credits after the jump. continued…
In its second project for Honda since winning a pitch for a certain piece of the automaker’s biz in July 2012, Mcgarrybowen London uses forced perspective and other illusory tricks to mess with your head, and to emphasize the Honda CR-V 1.6 diesel’s “impossible” qualities.
Regardless of the justification, we’re always glad to see visually striking spots, and this one certainly qualifies. Using optical illusions incorporating the new vehicle should keep viewers’ eyes glued to the screen for the duration of the ad, always something to aspire to. That they are able to justify the approach makes it all the better, even if the justification isn’t all that sturdy. The idea is that a fuel-efficient SUV is thought of as “impossible” but the new CR-V disproves that. “Let’s do those things that can’t be done,” a narrator says, “like less fuel in for more miles out.” Not the strongest concept exactly, but the execution more than makes up for it. On the other hand, touting a vehicle as fuel-efficient without any mention of the gas mileage is less understandable, and may make people think that description is all smoke and mirrors.
The spot, directed by Chris Palmer of production company Gorgeous, debuted in the UK on October 19th and is currently running across Europe. It is supported by print, outdoor, digital and direct executions. Credits after the jump. continued…
The Salvation Army of Canada (unlike some politicians here in the states) believes that “No one should have to call the streets home.” That’s the phrase Toronto agency Cossette inscribed on home address signs and left in a variety of public locations (like bus stops and park benches) people frequent throughout the day that are also used as places to sleep by the homeless.
“The problem with homelessness is that it’s often easy to ignore. We wanted to jolt the public by putting messages in places – and in a manner – that would surprise them,” explains Cossette co-chief creative officer Matt Litzinger, adding “we continue to turn that communications experience on its head by telling our audience that these same locations are also places that street people call home.”
Cossette and Salvation Army of Canada also gave people the opportunity to make a five dollar donation via text, with a number included on the home address signs. Using unusual locations and the sense of the out of place to help call attention to homelessness is a smart tactic. Immediately giving them an opportunity to do something about it (before they forget) is the icing on the cake.
The video for the campaign keeps it simple, choosing to let the outdoor campaign tell its own story, with only a textual explanation and background music accompanying the shots of the home address signs at different locations. Since the outdoor campaign is the real message, this is all that’s necessary, adding anything else would just detract from the message.
#WeAreWarriors, the latest social and broadcast Golden State Warriors campaign from MUH·TAY·ZIK HOF·FER, shows what would happen if NBA fans got to take the court with their favorite team’s NBA players. The sentiment is spot-on, especially considering how fans like to use the first-person plural when talking about their teams, even though these fans are not paid to play basketball for a living. The Warriors have always been progressive with their social media and fan interaction – including last year’s promotional Social Media Night – and this is another way for the organization to connect on and off the court with fans.
The 30-second spot titled “A Little Help” shows one average Joe getting posted up by Warriors 7-foot Australian behemoth Andrew Bogut. Unfortunately, because of the height difference, the fan’s face keeps bouncing against Bogut’s butt. But like most crazy sports fans, he probably liked it. And he probably bragged about it to his friends. And deep down, his friends were probably jealous. There will be three additional #WeAreWarriors spots in the future, all of which are focused on the team’s fans. Here’s to hoping they will also include Warriors guard Kent Bazemore (seen here as the other guy offering a hand to help up the fallen fan). Bazemore is the NBA’s best and most-celebrated benchwarmer. You can see why here. Yes, a fan created a compilation video of Bazemore’s bench celebrations. That’s wonderful.
The ad is directed by MTZHF co-founder/ECD John Matejczyk and written by its ACD/CW, Josh Bogdan. Credits and some behind-the-scenes footage after the jump.
Last night, DDB Chicago launched a new Capital One campaign for the Quicksilver card, mercifully replacing the Jimmy Fallon Cash Card campaign with something that doesn’t make me want to throw things at my television. Not only that, but they replaced Fallon with the biggest badass on the planet. I speak, of course, of Samuel L. motherfuckin’ Jackson.
Gone is the Jimmy Fallon with a whiny baby approach, replaced by the “You’re going to get a Capital One card because Samuel L. Jackson told you to and when Samuel L. Jackson tells you to do something you don’t fuck around” approach. The spot, “You Can’t Beat It” (also the name of a Catholic anti-masturbation campaign) replaces the schticky formula from the Fallon campaign in favor of a relatively straightforward description of a card that has “no rotating categories,” “no quarterly sign-ups,” and “no games” and offers 1.5% cash back “on every purchase, every damn day.” In other words: no bullshit. Since Samuel L. Jackson is basically the spokesman for not putting up with bullshit, he’s the perfect fit for the new approach.
Does this mean Fallon is gone for good? We can only hope. You know what? Jackson should just go ahead and take over for him on Late Night, too. The world would be a better place. Credits after the jump. continued…
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