Hasta La Creative!

This coming Monday, March 31st, breakfast is on Diddy.

To promote The Breakfast Club, “the #1 radio program in the nation” REVOLT is presenting The Breakfast Club Food Truck. The food truck will be pulling up to locations in New York City, Chicago and Los Angeles to serve a complimentary breakfast to advertising agencies in those cities. Designed to “let fans and passersby know that the number one name in music and the number one name in radio are teaming up to make your day, every morning,” The Breakfast Club Food Truck will visit all three cities on the 31st, with an engagement spanning the work week in New York. Continue after the jump for a full promotional schedule and head to REVOLT’s press site for more details. continued…

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Around two weeks ago, we covered Freedom For All‘s “Stop the Nightmare” campaign featuring a series of surreal videos directed by Blank Productions’ Kim Dempster in collaboration with creative colleagues and without the aid of an agency. Now Freedom For All has extended their campaign to raise awareness of human trafficking with video footage from a staging of three human auctions held on Wall Street, Times Square and Washington Square Park on March 5th.

The auctions were written and directed by Kim Dempster, who considers the campaign “the most important project [she’s] ever worked on,” with editing by Ntropic, led by creative director Steve Zourntos. Dempster’s 3:15 video of the auctions provides a powerful look into the PSA stunt, including the outrage and disbelief it engendered in onlookers. The nature of the staged auctions was not revealed until the auction was completed, and clearly many in the audience believed it to be real. Freedom For All succeeded then at shocking people into the realization of a problem many don’t realize exists.

“I was excited to be part of this powerful project,” said Zourntos. “I found myself in this surreal and disturbing world that is a terrifying reality for over 27 million people. It was a project that put us through an emotional roller coaster of disbelief, shock, sorrow and outrage. We were honored just to be part of it.”

Stick around for credits after the jump. continued…

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Deutsch L.A. teamed up with production company Moxie Pictures for a new broadcast campaign promoting Taco Bell’s new breakfast menu, coming on the heels of the brand’s digital campaign from Digitas.

Directed by Errol Morris, with editing from Rock Paper Scissors, the spots collect a group of individuals all named Ronald McDonald to share their thoughts on the new Taco Bell breakfast items. The Ronald McDonalds saying they love Taco Bell approach is used across the three spots in the campaign, and necessitates a “These Ronald McDonalds are not affiliated with McDonald’s corporation and were individually selected as paid endorsers of Taco Bell Breakfast, but man, they sure did love it.” disclaimer. That’s pretty much the entire campaign, the Ronald McDonald idea, but it’s a clever one and doesn’t feel especially stretched over the course of the three 30-second spots. It probably doesn’t have all that much more life in it, though, so hopefully it’s just Deutsch’s launch idea. Stick around for the “Waffle Taco” spot and credits after the jump. continued…

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Full-service integrated marketing agency Neighbor Agency recently launched a campaign for Tillamook’s new line of Greek yogurt, Farmstyle Greek, which was led by the agency’s new creative director, Jodi Pierce, who began work with Neighbor Agency late last year.

The campaign, entitled “Slow and Steady Wins the Taste,” is “a digital-centric campaign that also includes out-of-home billboards, radio and experiential engagement through a sampling tour.” But Neighbor’s involvement began long before that, with the agency collaborating on “product development, ingredients, flavor profiles all the way to creative conception and execution of the campaign.”

Video vignettes introduce viewers to Tillamook’s Farmstyle Greek yogurt by showing simple recipes, rooted in the brand’s “slow and steady” philosophy, that complement the yogurt, like homemade granola and blueberry jam. It’s an interesting approach, one that emphasizes Tillamook as a lifestyle brand while providing viewers with information to better enjoy the product.

“We’re proud to debut the work that our creative team, and new Creative Director developed for Tillamook’s Farmstyle Greek Yogurt,” said Chad Seymour, CEO of Neighbor Agency. “The hire of Jodi is one that we took very seriously, and didn’t fill the position until we found the perfect fit for our agency, and our clients.”

For more information on the campaign, head to the brand’s Farmstyle Greek website.

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Team Detroit has released a new spot for Ford that riffs on (some might say parodies) the recent Cadillac “Poolside” commercial from Rogue promoting the myth that hard work makes America superior to other countries who take a month off in August and value quality of life over property, ending with a winking “N’est-ce pas?” aimed at that traditional target of misplaced American ire, France, the country with the best health care system in the world.

Ford’s spot focuses on Pashon Murray, founder of Detroit Dirt, “a compost company working to turn forgotten parcels of land in Detroit into urban farms that not only feed, but revitalize our community.” Murray spends time collecting organic waste from offices, factories, and even manure from the Detroit zoo, to turn into compost. Unlike the smug Neal McDonough in Cadillac’s spot, Murray works hard to try to make her city, and the world, a better place. Team Detroit matches the pacing and imitates the tone of Cadillac’s spot, but with a completely different message. While Rogue’s Cadillac spot attempted to appeal to the kind of self-important conservatives who typically wouldn’t be attracted to an electric vehicle in an attempt to tap into a new market, Team Detroit and Ford take the opposite approach here — appealing to the kinds of environmental evangelists historically drawn to fossil fuel alternatives. Stick around after the jump for a “Poolside” refresher. continued…

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As the golf world awaits the start of the Masters, W+K Portland takes a look back at golf history for their new Nike Golf spot — way back.

The 60-second spot, directed by Biscuit Filmworks’ Steve Rogers, begins with a player admonishing another for using Nike’s new RZN balls. From there, the spot takes leap after leap back in time, showing how each progression in the history of golf was met with great resistance. This goes all the way back to the game’s formation, leading into the tagline, “Play in the Now.” While not exactly funny, the spot gels perfectly with the tagline and silences any opposition from “traditionalists” to Nike’s RZN ball by making them seem utterly ridiculous. Stick around for credits after the jump. continued…

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This weekend, Wing (once again: not that Wing) created a new campaign for the Havana Film Festival, taking place April 3-11 in New York.

Wing’s goal for the campaign was to “show that the films developed at the Havana Film Festival showcase authentic stories and characters — so much so that its storylines stick and resonate with audiences beyond the time spent in the theatre.” To accomplish, they created a pair of television spots in both 30 and 15 second formats, in addition to full-length versions on Havana Film Festival’s website. These spots attempt to show the staying power of the Havana Film Festival’s movies, showing a couple of individuals projecting stories from the films they saw onto people in their day to day life. For example, a hairdresser doles out sympathy (and extra highlights) for her customer, because, she says, “I know the nightmare you are living.”

The second spot, “Office,” gives a similar treatment to the work environment. The results are a bit over the top, as the premise spills perhaps a bit too far into the absurd. It appears the spots reference real films in the festival, though, leaving viewers to wonder how the story ends, which is a nice touch. Both versions of each TV spot will air in the tri-state area in both English and Spanish until the end of the festival on April 11th. You can watch the full-length version of “Beauty Parlor” above, and stick around for “Office,” along with credits, after the jump. continued…

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BETC Paris has just released a teaser trailer for their follow up to the viral success and award-winning spot “Baby and Me” they produced for evian last year.

Entitled “The Amazing Baby and Me 2,” the new spot will feature none other than Spider-Man, along with, we’re told (it’s not clear from the trailer), “a special guest star” (you guessed it…Frank Stallone). The trailer teases the new spot by showing Spider-Man swinging his way through New York when he’s suddenly struck by seeing Baby Spider-Man reflected in a window. So we can expect much the same concept as “Baby and Me,” it would seem, but with a Spider-Man tie in. That certainly could be fun, the best word to describe last year’s “Baby and Me,” which has racked up over 73 millions views on YouTube. Stay tuned for the release of “The Amazing Baby and Me 2″ on Wednesday, April 2nd, and stick around for a refresher of last year’s “Baby and Me” spot after the jump. continued…

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Taco Bell and DigitasLBi San Francisco (their digital AOR) are launching their new breakfast menu (the proper response: “Gross”) with a different kind of social campaign.

DigitasLBi and Taco Bell are sending out 1,000 burner phones across the country as part of a teaser campaign for Taco Bell’s largest menu expansion in their 50 year history this Thursday with the introduction of the new breakfast menu, offering people the opportunity to make a terrible decision on their way to work. The phones serve as “a direct line to Taco Bell Breakfast and a chance to win epic swag by challenging fans to create social content.” Preloaded text messages on the phones offer usersinstructions on how to activate the phones and accept the terms and conditions.

Then, throughout the week, “phones will be called and texted at various times throughout the day, prompting participants to complete missions” using the hashtag #wakeuplivemas, for a chance to win prizes (like a waffle taco hoodie). Tumblr will act as the hub for all the created content, while winners will be notified via their phone and Twitter. Mobile marketing firm Hipcricket was responsible for powering the voice and text messages on the phone. The idea is to create a “retro guerilla social network that generates excitement to create compelling social chatter and content.” We’ll give DigitasLBi and Taco Bell this: the breakfast menu launch is certainly unusual. You can follow along with this campaign on Tumblr, Instagram and Twitter, and if you feel like being sick by lunch, head to Taco Bell for breakfast this Thursday.

Oh god, is he pouring maple syrup on….eeew

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72andSunny have launched a new campaign for Carl’s Jr./Hardee’s’ X-Tra Bacon promotional tie-in for 20th Century Fox’s X-Men: Days of Future Past, which premieres May 23rd.

The X-Men themed campaign from 72andSunny features appearances from iconic characters using their mutant powers to take down the extra bacon on the  Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg & Cheese Biscuit. 72andSunny’s campaign kicks off with “Mystique” in which Mystique takes on the Western X-Tra Bacon Cheeseburger, morphing into just some dude who loves Carl’s Jr. and back over the course of the spot. Additional spots starring two more characters yet to be revealed will be unveiled this April.

In addition to the broadcast campaign, Carl’s Jr. and Hardee’s are inviting fans to engage in “X-Men Digital Makeover.” By submitting a photo of themselves eating or drinking at a Carl’s Jr. or Hardee’s, on Instagram using the hashtag #EatLikeYouMeanIt (#That’sWhatSheSaid, replies @MichaelScott) fans get a chance of receiving a mutant makeover transforming them into an X-Men character. Stick around for campaign credits and the actual trailer for X-Men: Days of Future Past after the jump. continued…

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