Hasta La Creative!

72andSunny has a suggestive new ad for Carl’s Jr./Hardee’s to promote the chain’s new Mile High Bacon Thickburger.

The Paris Hilton-free spot, entitled “Propositioning,” begins with Israeli model and actress Bar Paly asking her boyfriend if he wants to join the “mile high club.” When he replies, “Not right now, babe,” she turns to the guy across the aisle, who happily accepts. Then proceeds to hand him a Mile High Bacon Thickburger and they both chow down, accompanied by a voiceover effectively saying “see what we did there?”

The brand has such a history of demanding overtly-sexual advertising that it would be silly to expect them to “grow up” overnight. Still, given the controversial 2012 Kate Upton spot, “Propositioning” feels relatively tame. (more…)

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TDA Boulder has a new ad for Firstbank highlighting the bank’s free checking entitled “Bargain Dummy.” If ventriloquism freaks you out, stay clear of this one.

In the spot, Firstbank’s free checking is contrasted with a less promising free giveaway. A man at a yard sale holds up a ventriloquist dummy and asks, “How much is this?”

“Oh, that’s free” replies the seller. When the man inquires what’s wrong with it, the woman replies, unconvincingly, “Nothing.” As the man walks away with the dummy on his shoulder, the dummy’s eyes shift and look around. “Free isn’t always a good thing,” says a voiceover, accompanied by eerie music, “except when it comes to free checking at Firstbank.”

The creepy 30-second spot is aimed at the 16-39 audience and will run on all broadcast networks, with an emphasis on sports and primetime, as well as more than 20 cable channels, including AMC, ESPN, Comedy Centeral, and USA Network. “Bargain Dummy” will also live online on sites such as EPSN, Pandora, Hulu, Yahoo, and Tremor, where it is sure to creep out unsuspecting site visitors. The geo-targeted online buy includes Colorado, Pheonix, Arizona, and Palm Springs, Califronia. Stick around for credits after the jump. continued…

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72andSunny have launched a new campaign for Carl’s Jr./Hardee’s’ X-Tra Bacon promotional tie-in for 20th Century Fox’s X-Men: Days of Future Past, which premieres May 23rd.

The X-Men themed campaign from 72andSunny features appearances from iconic characters using their mutant powers to take down the extra bacon on the  Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg & Cheese Biscuit. 72andSunny’s campaign kicks off with “Mystique” in which Mystique takes on the Western X-Tra Bacon Cheeseburger, morphing into just some dude who loves Carl’s Jr. and back over the course of the spot. Additional spots starring two more characters yet to be revealed will be unveiled this April.

In addition to the broadcast campaign, Carl’s Jr. and Hardee’s are inviting fans to engage in “X-Men Digital Makeover.” By submitting a photo of themselves eating or drinking at a Carl’s Jr. or Hardee’s, on Instagram using the hashtag #EatLikeYouMeanIt (#That’sWhatSheSaid, replies @MichaelScott) fans get a chance of receiving a mutant makeover transforming them into an X-Men character. Stick around for campaign credits and the actual trailer for X-Men: Days of Future Past after the jump. continued…

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