DDB NY Introduces ‘Future You’ for New York Lottery

Today DDB New York is launching the first ever campaign for New York Lottery to use a “for life” concept rather than a lump-sum jackpot.

The spot, entitled “Future You” shows a young man in a convenience store who goes to the register to make a purchase and eyes up a deck of cards. As his future self looks on (somehow), from a spacious futuristic mansion, he changes his mind and decides to buy a Cash 4 Life Quick Pick instead. “I scared me,” says a relived future you, before zooming off in his hover chair. It’s never explained how “Future You” watches his younger self, or how he could not know that he’s won the lottery if he’s already been enjoying his winnings, but I guess we’re just not supposed to think about that.

In addition to the TV spot, the campaign also includes radio spots in both English and Spanish, print ads, billboards, digital and a social media element centered around the hashtag “#CASH4LIFE.” Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

TBWAParis Raises Awareness for Amnesty International France

TBWAParis, Amnesty International France’s advertising agency for 10 years, has a new ad for the organization, which is celebrating its 35th anniversary.
The 1:55 film, entitled “Pens,” uses a clever visual device to tell the story of an unnamed protestor. The protestor is arrested, detained and abused, but released following thousands of petitions for his release. Set to a soundtrack performed by Paolo Nutini, with a short, stirring excerpt from Charlie Chaplin’s The Dictator, the spot champions Amnesty’s process of mobilization via the signatures of its supporters. “Pens” is a clear expression of Amnesty Frances’s ““your signature is more powerful than you think” slogan and a powerful encapsulation of what the organization stands for. Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

AKQA SF Shares ‘The Samba of the World’ for Visa

AKQA San Francisco created a digital campaign for Visa representing each of the 32 nations who qualified for the 2014 World Cup, with each country given its own representational samba.

For the campaign, AKQA San Francisco and Visa invited musicians from each of the 32 qualified countries to reimagine the Brazilian favorite “Maria Caipirinha” (Samba da Bahia). They then called on filmmakers from each of the countries to “show how their nation celebrates the FIFA World Cup.” This resulted in one of the more unique World Cup campaigns, as we’ve seen a lot of ads celebrating Brazil, but not so many celebrating the other nations at the World Cup. Viewers get a look at each country’s culture, “including regional dance moves, food fans enjoy on match days, the type of gear they wear, even their country’s football rituals and history.” Viewers can jump between different countries’ videos via each country’s flag on the  Visa World Cup site or select the video they want from the YouTube playlist for “The Samba of the World.” We’ve included host country Brazil’s entry above, with Mexico and Cameroon, along with credits, after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Saatchi & Saatchi London, Toyota Want You to ‘Go Fun Yourself’

Saatchi & Saatchi teamed up with Internet prankster Rahat to launch a new multichannel campaign promoting the Toyota Aygo.

Part of the “Go Fun Yourself” campaign, the debut spot features Rahat slipping into a costume that perfectly matches the seats of the Toyota Aygo, making the car appear to be driving itself. He then drives around Europe with a hidden camera documenting people’s reactions. That’s right, another hidden camera prank video. If you’re tired of these already, you might want to head elsewhere, because the 90-second “Who’s Driving” — set to the Fratelli’s track, “Chelsea Dagger,” and directed by Smuggler’s Jamie Rafn — doesn’t do a lot to distinguish itself from the pack.

The spot will launch the “Go Fun Yourself” Pan-European integrated campaign on TV, in cinemas, and online — supported by social and print components — today, in markets including the UK, France, Italy, Germany and Denmark. “Go Fun Yourself” attempts to “emphasize Aygo’s image as the playful, dynamic car of choice suited to those that don’t take themselves seriously.” Aimed at a younger audience, the campaign will comprise a series of prankster-style videos and social activity which will roll out across the year.

“Aygo is not just another car, so for the launch we wanted to do things differently,” said Stephane Rydlewski, brand & communication manager, Toyota Europe. “With ‘Go Fun Yourself’, we found the perfect way to express the true spirit of the car – fun, provocative & irreverent, without taking ourselves too seriously. We all have this fun inside, we just need to let it go. This is the magic of the new AYGO campaign.” Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Story UK Ltd Celebrates Peat Football for Ardbeg Distillery

Story Uk Ltd teamed up with production company th1ng to create a unique World Cup spot for Ardbeg Distillery’s new Ardbeg Auriverdes whiskey.

Directed by David Boni, in collaboration with animation director Shay Hamias, the spot celebrates both Islay, Scotland’s distinctive brand of “peat football” and Ardberg Distllery. Shot in black and white, the 75-second spot opens on an old photo of an Islay football team. One of the players steps out of the photograph, punts an old leather ball out of the frame, and starts a chain reaction that runs through the remainder of the ad. There’s been a barrage of soccer related advertising leading up to the World Cup, but this one stands out with a unique setting and approach. Stick with us after the jump for limited credits. continued…

New Career Opportunities Daily: The best jobs in media.

W+K Amsterdam Calls on American Heroes for EA Sports

With the World Cup kicking off today in Brazil, W+K Amsterdam has a new campaign for EA Sport’s 2014 FIFA World Cup Brazil (out now on PS3 and Xbox360), aimed to “appeal to every gamer, and to every American with a star-spangled heart.”

The campaign calls on viewers to be “The next American hero” in a 75-second online spot as Team U.S.A. faces the “Group of Death” in Brazil. “The Next American Hero,” which also appears in 15 and 30-second online advertisement iterations, features a “team of soccer heroes representing a cross-section of American society” — such as an  astronaut, cowboy, tech entrepreneur and cheerleader — take the field for the US. Set to the song “Real American,” the spot is built around the idea that with 2014 FIFA World Cup Brazil, the fate of the US soccer team is in your hands. And odds are they’ve got a better chance at advancing past group stage than the real team. We’ve got credits following the jump. continued…

New Career Opportunities Daily: The best jobs in media.

RTO+P, Sarah Harbaugh Seek to ‘Stop Dad Pants’ for Dockers

Red Tettemer O’Connell + Partners has a new campaign for Dockers centered around a call to “Stop Dad Pants.”

The new campaign, launched in anticipation of Father’s Day, includes two new spots — “Stop Dad Pants” and “Locker Room” — approaching the dad pants dilemma from different perspectives. In “Stop Dad Pants,” Sarah Harbaugh (wife of San Francisco 49ers head coach Jim Harbaugh, who also appears in the ad) offers a PSA-style plea to men everywhere to end the “shapeless, pleated tragedy that too many men find themselves in every day.” Sarah shares that she understands the issue, as Jim was afflicted by dad pants for years. The second half of the spot deals with how Dockers has the dad pants antidote. “Locker Room” features a similarly tongue-in-cheek, dad-humor driven motivational speech from former NFL coach Jon Gruden, who implores men to “make this dad thing look good.” Both spots end by directing viewers to Dockers.com/StopDadPants.

The campaign also features a social component, built around the #StopDadPants hashtag. Dockers fans who use the hashtag on Twitter or Instagram accompanied by photos of themselves in Dockers will be entered for a chance to win a trip to San Francisco and a pair of tickets to a 49ers game at Levi’s Stadium. Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

‘The Match’ Kicks Off in Samsung’s Galaxy S5 Saga

Just in time for today’s World Cup opener between Brazil and Croatia, Samsung, Psyop and Cheil have finally unveiled the first episode of “The Match,” the final installment in its ongoing sci-fi saga touting the Galaxy S5 that features the world’s best soccer players including Cristiano Ronaldo and Lionel Messi taking on an alien invasion.

Now that we’ve caught a glimpse of the alien overlord leading the extraterrestrial charge in the previous “Training” installment, it’s time to officially do battle on the pitch in this ambitious effort, which kicked off late last year via a series of teaser clips. With all the feel of a feature film cut condensed into mere minutes, the ongoing campaign can only fan a World Cup fan’s flame and has us anticipating episode two, which is coming soon. Bring it. Credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Panera CMO Claims Cramer-Krasselt Opted Out of Review

“Cramer-Krasselt did not fire us,” Panera Bread Chief Marketing Officer Michael Simon told AdAge yesterday, referring to the leaked internal memo stating the agency had resigned from Panera Bread. Instead, Simon claims, “We told them we were going to open it up for review, and they decided not to participate.”

According to Simon, Panera had been reevaluating its marketing strategy due to weakening sales. AdAge writes that the company “had been pushing the agency to bring the advertising to the next level over the last couple months” but that while Cramer-Krasselt had been producing new work, Simon said the ads “weren’t breakthrough enough.” When Panera Bread told Cramer-Krasselt they were opening things up for a review, the agency declined to participate.

“We had a good relationship with the team [at Cramer-Krasselt]. And the work was good, but we were aspiring for great,” said Simon. “We told them we wanted to get more folks in the room and solicit new ideas from them…but incumbent agencies get reticent about bringing in new agencies.”

The review is reportedly underway, with eight undisclosed agencies involved. No request for proposal has been issued yet, as AdAge reports “the next step is to hold chemistry meetings, followed by an assignment for some of the shops.” The review, which will be conducted internally, is expected to last six or seven weeks.

New Career Opportunities Daily: The best jobs in media.

JWT Chicago, Bill Kurtis Want You to Take a ‘Mancation’

JWT Chicago tapped “Original Anchorman” and Wait Wait…Don’t Tell Me! host Bill Kurtis for a new, slightly misogynist campaign for the Illinois Office of Tourism.

The campaign features a series of seven digital videos “laced with explosions, trumpet playing bears and stock cars” in which Kurtis implores viewers to “vacation like a man” and visit the manly side of Illinois. In the spots, such “manly” activities as stock car racing, golf, horse racing, and casino gambling are highlighted. These spots will be featured on the Enjoy Illinois site, which helps visitors plan out their next trip to the state. It’s hard not to feel a little bit insulted watching the ads, which appeal to and reinforce outdated stereotypes while implying that a vacation can’t be gender-neutral. Credits and one more “Mancation” spot after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Xbox, twofifteenmccann Fly Interactive Fizzie Balloon at E3

Fizzie, a character in the upcoming game Sunset Overdrive from developer Insomniac Games, made an appearance at this year’s Electronic Entertainment Expo in the form of a large, interactive balloon flying in the lobby at the Los Angeles Convention Center from June 10th – June 12th.

Brought to life by Xbox and twofifteenmccann, Fizzie takes questions from the E3 crowd, offering up invariably sarcastic answers. In Sunset Overdrive, Fizzie “is a talking balloon that hovers over Sunset City and is the cheery face of the Fizzco Corporation while acting as the perfect corporate shill.” So what better place for Fizzie to make an appearance than the largest trade show in the video game industry, rife with event marketers attempting to woo customers and media alike. If you’re not lucky enough to make it to E3 this year, you can still keep up with Fizzie’s antics on Twitter via the hashtag #FizzieSays. For footage of Fizzie in action, check out the video above, and stick around after the jump for credits. continued…

New Career Opportunities Daily: The best jobs in media.

Night Agency Puts Space on Your Face for Kiehl’s

Night Agency has a new online video for Kiehl’s that aims to gain attention for the brand’s men’s personal care products.

For the video, Night Agency attached a tube of Kiehl’s Oil Eliminator moisturizer “to a weather balloon that rises 23 miles in the air…fitted with cameras that showed the facial lotion hovering in space with the curvature of the Earth behind it,” reports the New York Times. A parachute was then deployed for the craft’s descent back to Earth. The craft spent about three hours in the air, before being retrieved by a team, which tracked the vehicle with GPS, around 90 miles away in a Pennsylvania field. After retrieving the bottle of moisturizer the team proceeds to apply it, thus putting space on their face.

“There’s a really limited subset of guys that read grooming blogs, and we absolutely want to be in those,” said Night Agency Executive Creative Director Evan Slater. “But we wanted to make sure that we were getting coverage from things like Popular Science and getting into the popular male conversation outside of the grooming world.”

The video itself ups the cheese factor on the stunt, with a tongue-in-cheek sense of humor exemplified by the “Face: The final frontier” text which opens the video. Cheesiness aside, “How To: Put Space on Your Face” is worth the 2:30 view time if you’re curious as to how exactly the Night Agency team pulled off the stunt. You can check it out above, and we’ve got credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Dove Celebrates Fathers with ‘Calls for Dad’

Released this Monday in anticipation for father’s day, Dove’s new digital spot for their Men+Care line, entitled “Calls for Dad” celebrates all that father’s do in an attempt to backlash outdated ideas of fathers as hands-off parents.

Adweek reports that Dove “hired Edelman Berland to interview 1,000 fathers ages 25-54” as research for the campaign. “Three-quarters of dads say they are responsible for their child’s emotional well-being,” said Rob Candelino, marketing vice president and general manager, Unilever’s skin care. “But only 20 percent see that in media.”

The spot aims to strike an emotional chord with fathers everywhere, as children of various ages in various situations call for dad. “For all the times they’ve answered our call…isn’t it time we celebrate dads?” the spot asks, undoubtedly leading to a few choked up fathers. Adweek reports that “Mindshare and Davie Brown Entertainment are the media buying and creative agencies, respectively, behind the initiative,” which has scored over 500,000 views on YouTube since its debut yesterday. We’ve reached out for credits and will update if/when we receive them. continued…

New Career Opportunities Daily: The best jobs in media.

Richards Group (Almost) Borrows a GOP Slogan for New Chrysler Campaign

ICYMI: Saturday was a big day for Chrysler.
Its new advertising celebration, brought to you by Dallas’ Richards Group — the wunderkinds behind Motel 6’s left-on light and Chick-Fil-A’s chicken-loving bovines — kicked off the marketing campaign for the Chrysler 200 sedan.

Entitled “Born Makers,” the spot focuses on keeping American auto production red, white, and blue — a theme that hearkens back to the Eminem “Imported from Detroit” Super Bowl entry.
The end of the commercial, however, echoes a less successful campaign…
continued…

New Career Opportunities Daily: The best jobs in media.

Conill, Shakira Change Rules of Wireless for T-Mobile

Conil has a new broadcast spot for 2014 FIFA World Cup Brazil sponsor T-Mobile featuring Shakira.

Entitled “Goal,” the spot imagines what it would be like if soccer had the same kind of crazy restrictions some wireless carriers have. She of the honest hips performs in celebration of a goal when the festivities are interrupted by a referee. “Unlimited headers while abroad are not included in your contract,” says the ref. “No goal.” The spot concludes with the message: “T-Mobile is changing the rules of the game,” before informing viewers they now offer “Unlimited global data and text” for “no extra charge.” It’s a bit goofy, but it’s a simple way to communicate T-Mobile’s offer, and with Shakira’s star power behind it the spot is sure to get people’s attention.

“Goal” will debut on ESPN tomorrow during the T-Mobile sponsored “Countdown to Brazil” program, with a Spanish-language version appearing on Univision and Fútbol de Primera. T-Mobile will also be offering unique FIFA mobile content to customers, including “mini feature video packages calling out the highlights of the day including ‘Goal of the Day,’ ‘Save of the Day,’ and ‘Team Spirit of the Day.'” Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

MindShare, Dove Celebrate Fathers with ‘Calls for Dad’

Released this Monday in anticipation for father’s day, Dove’s new digital spot for their Men+Care line, entitled “Calls for Dad” celebrates all that father’s do in an attempt to backlash outdated ideas of fathers as hands-off parents.

Adweek reports that Dove “hired Edelman Berland to interview 1,000 fathers ages 25-54” as research for the campaign. “Three-quarters of dads say they are responsible for their child’s emotional well-being,” said Rob Candelino, marketing vice president and general manager, Unilever’s skin care. “But only 20 percent see that in media.”

The spot aims to strike an emotional chord with fathers everywhere, as children of various ages in various situations call for dad. “For all the times they’ve answered our call…isn’t it time we celebrate dads?” the spot asks, undoubtedly leading to a few choked up fathers. Adweek reports that “Mindshare and Davie Brown Entertainment are the media buying and creative agencies, respectively, behind the initiative,” which has scored over 500,000 views on YouTube since its debut yesterday. We’ve reached out for credits and will update if/when we receive them.

New Career Opportunities Daily: The best jobs in media.

HUSH Shares the Power of Memories for Lyve

New York-based design agency HUSH wrote, directed and produced the above brand video for Lyve, a “highly-anticipated personal content solution.”

In the video, a father is seen unpacking moving boxes and discovers an old photo album. The mother, meanwhile, uses Lyve to synchronize photos and video in one location — the LyveHome. It’s a demonstration of how we used to collect and store memories, and how it has evolved with technology. In the process, Hush also demonstrates “the full range of capabilities for Lyve’s apps and the LyveHome, as the mother…utilizes Lyve to consolidate photos from various devices and cameras and effortlessly scrolls through them on all her devices, including a television.”

“Building a brand story around a scary proposition like losing cherished digital memories would have been an easy road to take – but Lyve is about so much more,” writes HUSH in a press release. “Instead, we worked with Lyve’s team to celebrate the way we capture, store and rediscover our personal digital content and to leverage the emotional impact of every photo, every video – every memory.” Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

ESPN Sends Off U.S. Team with Revamped ‘I Believe’

With only two days until the 2014 World Cup kicks off in Brazil, ESPN has released a revamped version of their “I Believe” spot (which we covered back in April) as a send off to the U.S. team.

The new spot, created in-house, augments the crowd chants of “I believe that we will win” from the original with celebrities — such as Kevin Costner, Ice Cube, Whoopi Goldberg, Jon Hamm, Jimmy Kimmel, and Andrew McCutchen — slowly working their way through the line. Unfortunately, the approach doesn’t really add any life to the blase anthem. If you’re a big fan of the team, you’re already excited for the World Cup to start. If not, ESPN’s latest spot won’t really do anything to entice you.

New Career Opportunities Daily: The best jobs in media.

McKinney NY Celebrates ‘Chef Collection’ for Samsung

McKinney New York just launched a new campaign for Samsung Home Appliances, the largest integrated marketing campaign for the brand to date.

At the center of the campaign are two spots, directed by Andrew Douglas, celebrating the “Chef Collection” as an extension of the passionate home cook. The above 30-second spot, for example, highlights Samsung’s range that offers the innovation of being able to cook at two temperatures at once. In “Crock,” it is the “revolutionary Water Wall technology” in Samsung’s dishwasher that gets the spotlight. Just in case you weren’t sure that the “Chef Collection” is for serious home cooks, the voiceover is done by a man with a heavy French accent, so it must legit. In addition to the television spots, the campaign is supported by “three full-page print executions with more than 50 insertions.” We’ve got credits and “Crock” after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

McCann NY, Lucky Charms Embrace the Rainbow

McCann New York and Lucky Charms have embraced the rainbow with a new social campaign for LGBT Pride Month.

The feel-good campaign, entitled “#LuckyToBe,” encourages people to use that hashtag to share what makes them unique and what makes them feel lucky. McCann’s accompanying video (featured above) introduces the hashtag while celebrating diversity. “We don’t all look the same, believe the same things, or love the same people. And that’s a good thing,” appears on screen in white text, accompanied by Lucky Charm’s colorful marshmallows. It’s a positive message, and people seem to be responding — including GLAAD, who posted about the campaign on their blog. You can see what people are saying using the #LuckyToBe hashtag on the campaign landing site, and stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.