Hasta La Creative!

Financial services firm TIAA (Teachers Insurance and Annuity Association of America-College Retirement Equities Fund) has hired Stephen Tisdalle as chief brand and demand generation officer. In his newly created role, Tisdalle will oversee brand and advertising strategy and execution, creative services, paid and social media, and all marketing for TIAA’s institutional, wealth adviser and consumer…

There’s a special joy in second chances. And at a moment when sales of low- to no-alcohol brands continue to rise, this seems like the perfect time to reintroduce a liqueur that was a hit with cocktail insiders. That’s where microdistiller and bar industry educator Jackie Summers finds himself, five years after his chief product,…

When fashion company Steve Madden released its “Big Head Girls” in 1997, it quickly became one of the most recognizable aesthetic staples of the era. The original platform wrapped by 2005, but it’s making a comeback for 2021. Created in partnership with Elite World Group (EWG), The Steve Maddenverse is a virtual experience featuring AR…

As investment management firm T. Rowe Price increases its focus on exchange-traded funds (ETFs), it has named Theresa McLaughlin head of global marketing. A marketing veteran with over 25 years of experience, McLaughlin’s responsibilities will include marketing campaign development, brand strategy and management, digital solutions and client experiences, and investment and product content. She has…

To call 2020 a challenging time for most industries would be quite the understatement. But for the businesses that aided our time spent indoors, such as streaming or delivery services, the year turned into an opportune time for growth. Online food delivery platform DoorDash, for instance, expanded its delivery services to include convenience and grocery…

There is no better time to partner with candy brands than Halloween season. One energy drink is getting into the spirit by linking up with a legacy candy company for a new beverage that tastes incredibly familiar. C4 Energy, a subsidiary of Nutrabolt, has teamed with the Mars Wrigley company for a Starburst-inspired energy drink….

For those who weren’t around for it, the first few minutes of 2000 were really scary. Throughout the late ’90s, doomsday prophets had been warning that computer programs the world over would go haywire at the stroke of midnight, as most time coding assumed that “19” preceded the year. Times Square would go dark. Planes…

Earlier today, actress, vocalist and entrepreneur Jennifer Lopez officially became Adweek’s Brand Visionary for 2021 when she accepted the award on the final day of the Brandweek summit. Created to recognize a career’s worth of branding and marketing achievements, Brand Visionary is Adweek’s marquee award, and Lopez is the 10th person to receive it. “I’m…

The video game industry has proven to be one of the more robust entertainment segments. The global games industry is on track to reach $200 billion by 2023, with 53% of the U.S. population identifying as a digital gamer, according to a 2021 Variety Intelligence report. CMO Jason Bunge explained how connecting with gamers and…

Despite the fact it is the largest jewelry retailer in the U.S. and the largest diamond purveyor in the world, Signet is not a household name like its smaller domestic rival Tiffany & Co. But consumers are likely familiar with one of its many brands, perhaps because they’ve heard taglines like, “Every kiss begins with…