Hasta La Creative!

The expander was sent to members with a message ‘don’t give up halfway.’

Advertising Agency: Guangdong Advtising, Beijing, China
Creative Director: Yang Fan
Art Directors: Yang Fan, Chen Lei, Wang Chao
Copywriter: Amanda Huang, Yang Meng, Ma Jia
Released: March 2008

Feel the strength of the sea.

Advertising Agency: ToroVazquezMora FisherAmerica, Ecuador
Creative Director: Luiz Duboc
Creative Team: Jorge Cruz, Fernando Franco
Released: March 2008

In the same week as The Wilderness fair in Stockholm, Sweden, the Swedish Diving Association performes a guerrilla campaign and paints divers just like road signs, to attract visitors to the “Diving Village”, a part of the Wilderness fair.

The “Diving Village” is a part of the Wilderness fair and contains many different exhibitors within diving. To attract more visitors to the fair, especially dive-interested, the diving association has created a guerrilla campaign with street art painted white divers, just like ordinary road signs. And like road symbols there is an arrow, but it is pointing towards the nearest water. Underneath the diver is the web address www.börjadyka.nu [translation: www.startdiving.now]. The street art is painted in a temporary spray that easily disappears and goes away in rain.

Advertising Agency: Miami Guerrilla Agency, Sweden

Kills odours from right under your nose.

Advertising Agency: ClemengerBBDO, Melbourne, Australia
Executive Creative Director: James McGrath
Creative Group Heads: Ant Keogh, Grant Rutherford
Copywriter: Ant White
Art Director: Russel Fox
Account Management: Nicci Heningsen
Production Manager: Robin Bowles
Photographer: Matthew Jensen
Released: February 2008

Advertising Agency: JWT, Beijing, China
Creative Directors: Jordan Hsueh, Sun ShanKun
Art Director: Chris Yan
Copywriter: Wang Su
Released: 2008

Provide him water, make him get well.

Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Hsueh
Art Director: Chris Yan
Copywriter: Lily Zhao
Released: 2006

Slender body, switch on from here.

Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Hsueh
Art Director: Chris yan
Copywriter: Lily zhao
Released: 2006

Advertising Agency: DDB Milan
Executive Creative Director: Vicky Gitto
Art director: Cristina Marcellini
Copywriter: Bruno Vohwinkel

Be part of the Magics.

Advertising Agency: MO&O Werbeagentur, Düsseldorf, Germany
Creative Director: Manfred Ohling
Art Director: Alexander Gerlings
Published: September 2007

If the film is incredible, wait until you read the book.

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Juliana Paracencio
Copywriter: Sabrina Korman
Photographer: Felipe Gombossy