“Do you ever spend your entire business trip counting the days that separate you from vacation? Not in Milano!” a voiceover declares in an ad from the tourism body for Milan. Created by We Are Social Italy, the campaign for Milano & Partners and YesMilano boasts of Milan’s rich cultural heritage and easy-going lifestyle and…
British agency membership body the Institute of the Practitioners of Advertising (IPA) has a recently installed president, and in Julian Douglas they have someone who is straight speaking and realistic about the issues ahead following the impact of the pandemic. More importantly, Douglas is also vocal in the continuing battle to stamp out sexual assault…
What do Alicia Keys, Elvis Presley and Florence Foster Jenkins (played by Meryl Streep) all have in common? Not very much in all probability, but they do feature in a campaign to promote European public service broadcaster Arte’s summer programming line up. KesselsKramer Having been appointed as Arte’s Germany’s agency of record, KesselsKramer will be…
Over the last three months, the world’s biggest digital advertiser brought in more than $560 million in advertising revenue every day. Google’s $50.4 billion ad haul is the lion’s share of parent company Alphabet’s $61.9 billion in revenue for the just-completed Q2. Top line Alphabet’s earnings represents a 62% year-on-year increase from Q2 last year,…
A non-fungible token (NFT) auction is set to take place, which will see an integrated advertising campaign be made available to buy to raise funds for charity. The auction will be open to bidders for a week in August to win a campaign by Ekstasy which will consist of TV, digital, digital out of home…
Starbucks is marking its 50th anniversary with what it describes as a multifaceted advertising campaign that tells the story of its FoodShare donation program. Top line In 2016, Starbucks partnered with Feeding America to launch FoodShare, a nationwide program that packages unsold food at its cafes at the end of every day and delivers it…
Inspiration for a commercial can come from anywhere, so why not a video of people playing volleyball in front of an erupting volcano near Reykjavik? Joan Creative, in its first work for dairy company Icelandic Provisions, used the eye-catching game footage that went viral as a spiritual guide for a campaign launching today for the…
Last Monday (July 19) was dubbed “Freedom Day” in the U.K. as most Covid-19 rules came to an end. Along with the easing of many social distancing and mask wearing measures, it was also the first time since March 2020 that people could have sex without Covid restrictions. Durex is celebrating this return to sexual…
As the British military faces its own #MeToo moment, the Army has made women the focus of its latest recruitment campaign. Created by Karmarama, the campaign attempts to paint the British Army as an inclusive employer by showing how soldiers are defined by their skills, not gender. It aims to recruit more women, who make…
The people of France don’t believe much of the brand purpose messaging claims they see made by advertisers according to a study, and in response, a parody ad to highlight that finding has been produced. According to a study carried out by BVA for Parisian advertising agency Babel, which involved 1,002 people over the age…
We’ve all had that uncomfortable experience of someone we don’t know getting far too close to us, and in this spot for French legal organization Chambre des Notaires de la Gironde, the scene of discomfort for one couple takes place on a supposedly deserted and picturesque beach. “La Plage” is the latest in an ongoing…
As sustainable fashion continues to transform the clothing business, Reckitt brand Vanish is encouraging people to fight waste by wearing their clothes for longer. Its new campaign, created by Havas London, highlights the statistic that many people wear their clothes as little as 10 times before throwing them away, sending more than 90 million tons…
The pandemic and lockdown changed how a lot of people work out, leading some consumers to reassess their home exercise options. For Peloton, the fitness app’s virtual community, which has grown tremendously since the start of quarantine, takes the spotlight in a new, celebratory campaign. Peloton is emphasizing how a shared passion for fitness brings…
It can be thrilling to find a bargain, but German retailer Kaufland elevates that feeling to grandiose levels in its latest campaign. The hypermarket chain has released a rap anthem to convey the idea that the average person can feel as rich as a rap superstar when shopping at the discount chain. When a woman…
Peroni Nastro Azzurro is the latest brand to enter the burgeoning non-alcoholic beer market. To introduce Nastro Azzurro Zero, a beer with zero alcohol but with the same taste as Peroni Nastro Azzurro, the Italian brewer has launched a comedic campaign set in a fantasy kingdom. Created by Saatchi & Saatchi Italy, the ad depicts…
About 140 people lose their lives on the U.K. and Irish coasts every year. That number could increase if more people choose seaside vacations over international travel during the pandemic. The Royal National Lifeboat Institution (RNLI) expects millions more people to visit the coast between May and September this year due to international travel restrictions…
As Dentsu International restructures to turn around its fortunes, it has hired FCB worldwide creative partner Fred Levron as global creative chief to transform the network’s creative output and reputation. Levron will join Dentsu on November 1 and be based in Paris, where he will oversee creativity across its portfolio of creative, media and customer…
Each year the D&AD New Blood Awards offer a glimpse of where the industry is headed by showcasing some of the brightest emerging creative talent from around the world. Entrants to the awards must respond to briefs from real brands and are judged by industry professionals. Their goal is to kick-start their careers in advertising…
The advertising landscape is ever in flux, but never more so than during the last two years. And as the industry slowly returns to business as usual, the demand for modern, relevant and effective marketing communications services has soared, leading to a record number of pitches. But what has changed in the never-ending chase for…
It’s been quite a 40-year run for the designer Michael Kors and his namesake fashion label, so what better way to celebrate than by tapping fashion icon Naomi Campbell to star in its latest print ads? The campaign, set in New York’s theater district, depicts a cast of glamorous women clad in designs from the…
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