Hasta La Creative!

pa href=”http://feedads.g.doubleclick.net/~a/7bRGgcMhlckUs5JMtGzghA1uWAc/0/da”img src=”http://feedads.g.doubleclick.net/~a/7bRGgcMhlckUs5JMtGzghA1uWAc/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/7bRGgcMhlckUs5JMtGzghA1uWAc/1/da”img src=”http://feedads.g.doubleclick.net/~a/7bRGgcMhlckUs5JMtGzghA1uWAc/1/di” border=”0″ ismap=”true”/img/a/pdiv class=”feedflare”
a href=”http://feeds.feedburner.com/~ff/Adverbox?a=LBXjF8bXF20:Zug_gKaU6C8:yIl2AUoC8zA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=yIl2AUoC8zA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=LBXjF8bXF20:Zug_gKaU6C8:D7DqB2pKExk”img src=”http://feeds.feedburner.com/~ff/Adverbox?i=LBXjF8bXF20:Zug_gKaU6C8:D7DqB2pKExk” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=LBXjF8bXF20:Zug_gKaU6C8:UT3xtbGYFzA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=UT3xtbGYFzA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=LBXjF8bXF20:Zug_gKaU6C8:W1ccf-mKbkM”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=W1ccf-mKbkM” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=LBXjF8bXF20:Zug_gKaU6C8:u0Zhe-nyOHo”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=u0Zhe-nyOHo” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=LBXjF8bXF20:Zug_gKaU6C8:4miRDSIMnmk”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=4miRDSIMnmk” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=LBXjF8bXF20:Zug_gKaU6C8:7Q72WNTAKBA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=7Q72WNTAKBA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=LBXjF8bXF20:Zug_gKaU6C8:aKCwKftKxY0″img src=”http://feeds.feedburner.com/~ff/Adverbox?i=LBXjF8bXF20:Zug_gKaU6C8:aKCwKftKxY0″ border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=LBXjF8bXF20:Zug_gKaU6C8:2mJPEYqXBVI”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=2mJPEYqXBVI” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=LBXjF8bXF20:Zug_gKaU6C8:dnMXMwOfBR0″img src=”http://feeds.feedburner.com/~ff/Adverbox?d=dnMXMwOfBR0″ border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=LBXjF8bXF20:Zug_gKaU6C8:H0mrP-F8Qgo”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=H0mrP-F8Qgo” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=LBXjF8bXF20:Zug_gKaU6C8:wF9xT3WuBAs”img src=”http://feeds.feedburner.com/~ff/Adverbox?i=LBXjF8bXF20:Zug_gKaU6C8:wF9xT3WuBAs” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=LBXjF8bXF20:Zug_gKaU6C8:V-t1I-SPZMU”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=V-t1I-SPZMU” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=LBXjF8bXF20:Zug_gKaU6C8:ANkz6nJbUoM”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=ANkz6nJbUoM” border=”0″/img/a
/divimg src=”http://feeds.feedburner.com/~r/Adverbox/~4/LBXjF8bXF20″ height=”1″ width=”1″/

Advertising and marketing have taken new directions with the recent integration of social media and consumer advocacy. Agencies have been forced to rethink their ideas and strategies to reach their consumers. One such agency, 22squared, has done just that with the help of its SVP Director of Brand Marketing, Brandon Murphy.

I had the opportunity to catch Mr. Murphy on the phone this past Friday and ask him about the company’s model, The Friendship Model: How to Build Brand Advocacy in a Consumer-Driven World.

“I think that basically it’s an approach for brands to build advocacy. When we first introduced this thing, it was mostly an internal thing, and actually still is. In essence it was an internal way to focus the agency on what marketing was about today, what a person does to make and maintain a friendship, earn enough respect, and I guess enough attractiveness for a consumer to advocate for them like a friend would advocate for a friend,” Murphy said.

Murphy says one of the hardest questions companies face when creating campaigns is the question, “How do we build advocacy?”

“A lot of times it comes down to not what you say but what you do,” he said. “How can we get the customer to interact with us. Your next customer could turn into your next 10 customers. It’s a pretty simple idea.”

Griffin Farley, senior brand planner from 22squared, has a great saying for this: “Don’t plan for the ones you reach, plan for the ones they reach.”

How can this model help an entire agency? I listed those questions and responses below:

Megan Green: For people now looking for work in progressive ad agencies, why is it important for them to know about advocacy, social media and word of mouth?

Brandon Murphy: The simple reason is because that is how brands are growing now. Brands aren’t growing by increased awareness, they are growing with people talking about them…that’s how people are choosing products and what brand to use.

MG: Media Planners are specialists at reach and frequency. Are those still important skills to know when advocacy is the end goal?

BM: I think there is always going to be a critical mass of people you have to reach to keep your brand afloat. You look at our agency, it’s not like we don’t do media plans, it’s just that we’ve changed how we do our media plans and how we engage the customer. For media planners, the one thing is that it is no longer about buying space and just calculating reach or frequency, it’s about getting opportunities for the customer to talk.  Media planning has gotten to get more strategic and inventive to get messages to customers.

MG: When you brief Creative Teams, does the Friendship Model help them get to a better creative deliverable?

BM: The Friendship Model does a few things. First, it gives a sense of direction in work and strategy. We always still do the right things in understanding a customer and how a brand can fit into a customer’s life. The key thing is to think entirely around a problem and all different ways to solve it. Sometimes it’s something really cool or something simple. We’ve looked back and told a client, “it’s not a TV campaign you need, but it’s an associate campaign,” like we told Buffalo Wild Wings and Lincoln Financial. Second, [the model is] something else that makes them work better, it forces you to figure out what the brand’s purpose is. If a brand has a purpose beyond just selling something, as a customer you’re more likely to invest in it.

MG: Has the Friendship Model helped your New Business Team win accounts or peak interest among search consultants? What feedback do you hear from them?

BM: Well the good thing about the Friendship Model is that it really does help filter out clients that are right for you and clients that aren’t right for you. The client typically hates it [the model] or loves it. It’s a nice screener for us and prospective clients. It really puts ourselves out there and we’re really passionate about building advocacy.  Also, search consultants really like it. Search consultants are tasked with bringing agencies that bring in business. With this model we can focus on the things that bring in sales. We can tell them how much they can expect to increase sales given an increase in advocacy or reach of other people. That’s really been super attractive to some consultants.

MG: Does the Friendship Model help Account Service strengthen the relationship with the clients? Do clients value the philosophy?

BM: In two ways. One, it’s kind of a gut check for us. The way we act and the people in our agency – it creates a pretty high road for us to walk in terms of being passionate and doing the right thing. You know, it’s interesting if you think about the relationship between friends, it’s not all nicey-nicey and how can I serve you. It’s real. It gives us a nice path to travel on how we build relationships with clients. Two, it most importantly gives our clients something to circle into. Clients always have business goals, but doing it through a filter of building relationships and advocacy gives the client a way to lead that they hadn’t had before. Most of the Friendship Model is based on what we currently do for our clients. It feeds the development on how to win over customers and act differently than other brands, like Publix Super Markets, Inc.

MG: Finally, as Director of Brand Planning, what skills do you look for when you hire Account Planners that want to work for 22squared?

BM: Planners have to be insatiably curious and really, really good at writing and getting ideas across to people. Those two things are core building blocks for planners. Something else we look at is planners who are always able to take a different look at things than most people. Whenever I hire a planner, I make sure they are not only smart, but smart strategically and creatively. Our planners are much more active in participating in the creative. We look for planners that understand how to engage a customer and not just about bringing a message but about where we engage, how we engage, and the content and value of the brand. Planners are provocateurs by nature. At least we want them to be. We want them to cause people to look at things differently. They need to be the glue that holds people together.

Want more information on The Friendship Model and what it means? Check out this video that 22squared put together, “I Love Blank”, or Brandon’s white papers.

Megan Green is an advertising and marketing professional published on PR News Wire, as well as many other outlets. She specializes in social media and is currently looking for a full-time advertising position. Contact her on LinkedIn, Facebook, Twitter, or at megankategreen@gmail.com.

I am loving the porno wars fast food company’s have introduced into our advertising. While only a few have been spotted here in our U.S. of A, international Advertising is running ramped with the integration of food and sex.

I’m not offended — as a woman, a professional, and an advertiser. In fact, I am completely digging this. When times get desperate, living organisms seek whatever means necessary to survive. Just take a look at any of the popular “survival” shows. So, why should advertising be the exception. Hasn’t advertising always been the medium to push the envelope, to blur the line or whatever cliché you want to insert. It has. I say: “Jolly good fun!”

Starting from the Quizno’s Marlboro inspired sandwich all the way to the “put it in me” line from… wait, that’s Quizno’s too! Wow. Nothing like Subway’s major competitor to recommend sex and smoking as they compete against Jared followers. That, of course, is probably all he needed: to get laid and have a smoke (the century-old diet plan). Quizno’s isn’t the only company targeting raging hormones, as Hardee’s are Carls Jr. are also contributing more than their share of sex to advertising.

We’re so desperate to hold on to the growing competition in market share, that soon, we’re just going to show completely nude women sitting with a foot-long Subway sandwich between her legs offering a “quick and cheap” lunch option “any way you want it.”

In case you’ve missed the latest release, Burger King has decided to step up its game in the fast food wars. Since they’ve completely lost the family market to McDonald’s, they just figured they would go the completely opposite route and appeal to the sex starved males. That’s a BIG market, and why not capitalize on it? I think it’s smart of BK to restructure their targeting because they’ve truly been fighting a losing battle for a long time. You can’t beat McDonald’s. You just can’t. Let them have their family. Eventually, these kids are going to grow up and become sex starved teens and young adults, which is exactly whom The King is targeting!

Rena Prizant is a Copywriter, Ad Creative and mammal in the Chicago area, professionally word playing since 2002. Rena writes smart, engaging, dynamic copy for a broad range of mediums and industries; and loves helping start-up’s get their branding feet. Visit www.RenaPrizant.com or Twitter WriteLeft.

La suite de la campagne Decathlon avec de nouveaux visuels dédiés à l’affichage pour cet été. Toujours sur d’excellentes photographies de Romain Laurent, et une idée de l’agence Young & Rubicam Paris. Les autres visuels dans la suite.

James Palumbo#8217;s fantastical debut novel is a brilliant riposte to the financial crisis now engulfing us. Like Candide and Gulliver before him, Tomas will startle your imagination, yet linger in your mind. For what seems grotesque, even impossible, has already happened. A dark, troubling animation that comes across like a horrid drug trip into the […]
pa href=”http://feedads.g.doubleclick.net/~a/ISU9qa9V9QdJOvIbQ_obfuZuvS8/0/da”img src=”http://feedads.g.doubleclick.net/~a/ISU9qa9V9QdJOvIbQ_obfuZuvS8/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/ISU9qa9V9QdJOvIbQ_obfuZuvS8/1/da”img src=”http://feedads.g.doubleclick.net/~a/ISU9qa9V9QdJOvIbQ_obfuZuvS8/1/di” border=”0″ ismap=”true”/img/a/pdiv class=”feedflare”
a href=”http://feeds.feedburner.com/~ff/Adverbox?a=Na4PHHSQkRg:8DVtg8BjAWw:yIl2AUoC8zA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=yIl2AUoC8zA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=Na4PHHSQkRg:8DVtg8BjAWw:D7DqB2pKExk”img src=”http://feeds.feedburner.com/~ff/Adverbox?i=Na4PHHSQkRg:8DVtg8BjAWw:D7DqB2pKExk” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=Na4PHHSQkRg:8DVtg8BjAWw:UT3xtbGYFzA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=UT3xtbGYFzA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=Na4PHHSQkRg:8DVtg8BjAWw:W1ccf-mKbkM”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=W1ccf-mKbkM” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=Na4PHHSQkRg:8DVtg8BjAWw:u0Zhe-nyOHo”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=u0Zhe-nyOHo” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=Na4PHHSQkRg:8DVtg8BjAWw:4miRDSIMnmk”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=4miRDSIMnmk” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=Na4PHHSQkRg:8DVtg8BjAWw:7Q72WNTAKBA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=7Q72WNTAKBA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=Na4PHHSQkRg:8DVtg8BjAWw:aKCwKftKxY0″img src=”http://feeds.feedburner.com/~ff/Adverbox?i=Na4PHHSQkRg:8DVtg8BjAWw:aKCwKftKxY0″ border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=Na4PHHSQkRg:8DVtg8BjAWw:2mJPEYqXBVI”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=2mJPEYqXBVI” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=Na4PHHSQkRg:8DVtg8BjAWw:dnMXMwOfBR0″img src=”http://feeds.feedburner.com/~ff/Adverbox?d=dnMXMwOfBR0″ border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=Na4PHHSQkRg:8DVtg8BjAWw:H0mrP-F8Qgo”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=H0mrP-F8Qgo” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=Na4PHHSQkRg:8DVtg8BjAWw:wF9xT3WuBAs”img src=”http://feeds.feedburner.com/~ff/Adverbox?i=Na4PHHSQkRg:8DVtg8BjAWw:wF9xT3WuBAs” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=Na4PHHSQkRg:8DVtg8BjAWw:V-t1I-SPZMU”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=V-t1I-SPZMU” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=Na4PHHSQkRg:8DVtg8BjAWw:ANkz6nJbUoM”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=ANkz6nJbUoM” border=”0″/img/a
/divimg src=”http://feeds.feedburner.com/~r/Adverbox/~4/Na4PHHSQkRg” height=”1″ width=”1″/

“We’ve created a system that rewards work that is increasingly unknown to anyone outside the business. We have become connoisseurs of esoterica. And in the process, we’re becoming more about us, and less about changing the world.

“We are becoming irrelevant award-chasers.” -Jeff Goodby, in AdAge

There was a comment on my blog, Gods of Advertising, from an anonymous person that said, “awards shows (such as Cannes) are for people who like the smell of their own farts.”

A revolting notion but is it a criticism? First off, I believe people do secretly marvel at the odor they are capable of emitting! That’s the lesser point, however. What’s interesting about the comment is whether or not the idea of celebrating one’s own work is bad or not. Religious persons consider pride and vanity sins. But are they?

Here are my definitions of the two. Pride is regarding one’s self in high esteem. Vanity is hoping that others do. By this measure, then, it seems vanity has more potential for causing trouble –both to one’s self and to others. Vanity seems closer to the uglier sins of greed, lust and envy.

Advertising awards shows, particularly Cannes, are ripe with both pride and envy. By definition, all awards shows are. Something is being touted above all others in its category. Therefore there are losers. And losing breeds envy, which begets vanity. In order for we losers to avoid the sin of vanity we must process losing with humility, which is difficult, maybe even saintly. Most of us cannot help but feel humiliated when we lose. Sad but true. In theory, and sometimes practice, better men than I say, “there are lessons in this. I will take heed and be better for it next time around.” Unfortunately, my first reaction is usually more akin to this: “What do they know? The whole thing is rigged anyway!”

Winners, however, experience pride. And depending on how one handles his or her pride this can be a good quality. Obviously, boasting is pigheaded and most winners are rightfully careful about coming across as braggarts. But I venture we all hoot and holler a little bit among our peers, behind closed doors. Yet when we display our trophies back at the agency they instill a sense of pride within the company: We are good at our craft. We have value! This cannot be a bad thing, right? Yes, as long as it doesn’t go to our heads. Even the best-awarded agencies make their fare share (the Lion’s share!) of mediocre advertising. Often it is these accounts that pay the bills, allowing the agency to pursue sexier but less financially lucrative clients.

Pause for caution, then, especially during times of recession and layoffs. Perhaps the better comment, equally telling, would be to advise certain winners that their shit does, in fact, stink. Consider the Cannes trophy –the Gold Lion. Was not the Golden Calf a pagan symbol of man’s false pride?

The theme for my blog is “We make you want what you don’t need.” The tension of trying to do the next right thing (be it for agency, client and even oneself) is hugely important. I fail as much as I succeed. And I suspect I am not alone. Especially at Cannes. Here pride and vanity are on full display, both from creations and creator.

Steffan Postaer, Chairman and CCO of Euro RSCG Worldwide Chicago. He just completed a novel about God and Advertising and posts regularly on his blog, Gods of Advertising.

Coup de cœur pour cette formidable campagne de l’agence Marcel Paris destinée à la marque Fiat. Elle met en scène différents animaux dans le véhicule et s’articule autour du faible impact de cette voiture sur l’environnement, grâce à une réduction de l’émission en CO2.

Credits:
Client: Dell
Agency: Mother New York
Production Company: unknown
Director(s): Traktor
Creatives: Tim Maurice-Jones (DoP)
The Mill (Post production)
Linus Karlsson #038; Paul Malmstrom (Creative Director)
Mat Driscoll (Art Director)
Greg Hunter (Copywriter)
Avi Oron (Editor)
Emma Starzacher (Agency Producer)
Country: United States of America
pa href=”http://feedads.g.doubleclick.net/~a/xlwsbIfTmWK78_ZLhG0Bssvr1jU/0/da”img src=”http://feedads.g.doubleclick.net/~a/xlwsbIfTmWK78_ZLhG0Bssvr1jU/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/xlwsbIfTmWK78_ZLhG0Bssvr1jU/1/da”img src=”http://feedads.g.doubleclick.net/~a/xlwsbIfTmWK78_ZLhG0Bssvr1jU/1/di” border=”0″ ismap=”true”/img/a/pdiv class=”feedflare”
a href=”http://feeds.feedburner.com/~ff/Adverbox?a=MkABS5YHDkI:7LqDMAlsE0Q:yIl2AUoC8zA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=yIl2AUoC8zA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=MkABS5YHDkI:7LqDMAlsE0Q:D7DqB2pKExk”img src=”http://feeds.feedburner.com/~ff/Adverbox?i=MkABS5YHDkI:7LqDMAlsE0Q:D7DqB2pKExk” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=MkABS5YHDkI:7LqDMAlsE0Q:UT3xtbGYFzA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=UT3xtbGYFzA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=MkABS5YHDkI:7LqDMAlsE0Q:W1ccf-mKbkM”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=W1ccf-mKbkM” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=MkABS5YHDkI:7LqDMAlsE0Q:u0Zhe-nyOHo”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=u0Zhe-nyOHo” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=MkABS5YHDkI:7LqDMAlsE0Q:4miRDSIMnmk”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=4miRDSIMnmk” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=MkABS5YHDkI:7LqDMAlsE0Q:7Q72WNTAKBA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=7Q72WNTAKBA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=MkABS5YHDkI:7LqDMAlsE0Q:aKCwKftKxY0″img src=”http://feeds.feedburner.com/~ff/Adverbox?i=MkABS5YHDkI:7LqDMAlsE0Q:aKCwKftKxY0″ border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=MkABS5YHDkI:7LqDMAlsE0Q:2mJPEYqXBVI”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=2mJPEYqXBVI” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=MkABS5YHDkI:7LqDMAlsE0Q:dnMXMwOfBR0″img src=”http://feeds.feedburner.com/~ff/Adverbox?d=dnMXMwOfBR0″ border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=MkABS5YHDkI:7LqDMAlsE0Q:H0mrP-F8Qgo”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=H0mrP-F8Qgo” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=MkABS5YHDkI:7LqDMAlsE0Q:wF9xT3WuBAs”img src=”http://feeds.feedburner.com/~ff/Adverbox?i=MkABS5YHDkI:7LqDMAlsE0Q:wF9xT3WuBAs” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=MkABS5YHDkI:7LqDMAlsE0Q:V-t1I-SPZMU”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=V-t1I-SPZMU” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=MkABS5YHDkI:7LqDMAlsE0Q:ANkz6nJbUoM”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=ANkz6nJbUoM” border=”0″/img/a
/divimg src=”http://feeds.feedburner.com/~r/Adverbox/~4/MkABS5YHDkI” height=”1″ width=”1″/

Une très belle campagne publicitaire pour l’école supérieure Digits à propos de l’ouverture d’esprit sur les mathématiques et les sciences. Avec la baseline “Figure this. Image that”, imaginée par l’agence de publicité Arnold sur des photographies de Jorg Meyer.

pa href=”http://feedads.g.doubleclick.net/~a/clGYRI5w-qtpa-yNskpwW9K4BNU/0/da”img src=”http://feedads.g.doubleclick.net/~a/clGYRI5w-qtpa-yNskpwW9K4BNU/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/clGYRI5w-qtpa-yNskpwW9K4BNU/1/da”img src=”http://feedads.g.doubleclick.net/~a/clGYRI5w-qtpa-yNskpwW9K4BNU/1/di” border=”0″ ismap=”true”/img/a/pdiv class=”feedflare”
a href=”http://feeds2.feedburner.com/~ff/Adverbox?a=HpMYdYTIjNE:RGffPidrt4I:yIl2AUoC8zA”img src=”http://feeds2.feedburner.com/~ff/Adverbox?d=yIl2AUoC8zA” border=”0″/img/a a href=”http://feeds2.feedburner.com/~ff/Adverbox?a=HpMYdYTIjNE:RGffPidrt4I:D7DqB2pKExk”img src=”http://feeds2.feedburner.com/~ff/Adverbox?i=HpMYdYTIjNE:RGffPidrt4I:D7DqB2pKExk” border=”0″/img/a a href=”http://feeds2.feedburner.com/~ff/Adverbox?a=HpMYdYTIjNE:RGffPidrt4I:UT3xtbGYFzA”img src=”http://feeds2.feedburner.com/~ff/Adverbox?d=UT3xtbGYFzA” border=”0″/img/a a href=”http://feeds2.feedburner.com/~ff/Adverbox?a=HpMYdYTIjNE:RGffPidrt4I:W1ccf-mKbkM”img src=”http://feeds2.feedburner.com/~ff/Adverbox?d=W1ccf-mKbkM” border=”0″/img/a a href=”http://feeds2.feedburner.com/~ff/Adverbox?a=HpMYdYTIjNE:RGffPidrt4I:u0Zhe-nyOHo”img src=”http://feeds2.feedburner.com/~ff/Adverbox?d=u0Zhe-nyOHo” border=”0″/img/a a href=”http://feeds2.feedburner.com/~ff/Adverbox?a=HpMYdYTIjNE:RGffPidrt4I:4miRDSIMnmk”img src=”http://feeds2.feedburner.com/~ff/Adverbox?d=4miRDSIMnmk” border=”0″/img/a a href=”http://feeds2.feedburner.com/~ff/Adverbox?a=HpMYdYTIjNE:RGffPidrt4I:7Q72WNTAKBA”img src=”http://feeds2.feedburner.com/~ff/Adverbox?d=7Q72WNTAKBA” border=”0″/img/a a href=”http://feeds2.feedburner.com/~ff/Adverbox?a=HpMYdYTIjNE:RGffPidrt4I:aKCwKftKxY0″img src=”http://feeds2.feedburner.com/~ff/Adverbox?i=HpMYdYTIjNE:RGffPidrt4I:aKCwKftKxY0″ border=”0″/img/a a href=”http://feeds2.feedburner.com/~ff/Adverbox?a=HpMYdYTIjNE:RGffPidrt4I:2mJPEYqXBVI”img src=”http://feeds2.feedburner.com/~ff/Adverbox?d=2mJPEYqXBVI” border=”0″/img/a a href=”http://feeds2.feedburner.com/~ff/Adverbox?a=HpMYdYTIjNE:RGffPidrt4I:dnMXMwOfBR0″img src=”http://feeds2.feedburner.com/~ff/Adverbox?d=dnMXMwOfBR0″ border=”0″/img/a a href=”http://feeds2.feedburner.com/~ff/Adverbox?a=HpMYdYTIjNE:RGffPidrt4I:H0mrP-F8Qgo”img src=”http://feeds2.feedburner.com/~ff/Adverbox?d=H0mrP-F8Qgo” border=”0″/img/a a href=”http://feeds2.feedburner.com/~ff/Adverbox?a=HpMYdYTIjNE:RGffPidrt4I:wF9xT3WuBAs”img src=”http://feeds2.feedburner.com/~ff/Adverbox?i=HpMYdYTIjNE:RGffPidrt4I:wF9xT3WuBAs” border=”0″/img/a a href=”http://feeds2.feedburner.com/~ff/Adverbox?a=HpMYdYTIjNE:RGffPidrt4I:V-t1I-SPZMU”img src=”http://feeds2.feedburner.com/~ff/Adverbox?d=V-t1I-SPZMU” border=”0″/img/a a href=”http://feeds2.feedburner.com/~ff/Adverbox?a=HpMYdYTIjNE:RGffPidrt4I:ANkz6nJbUoM”img src=”http://feeds2.feedburner.com/~ff/Adverbox?d=ANkz6nJbUoM” border=”0″/img/a
/divimg src=”http://feeds2.feedburner.com/~r/Adverbox/~4/HpMYdYTIjNE” height=”1″ width=”1″/