Nov 19

Doritos promotion

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Nov 12

What Lies Beneath

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Nov 11

IKEA Delivery Service

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Une excellente campagne pensée par l’agence DDB Berlin sur des clichés de Mikael Strinnhed. Un travail autour de la marque Ikea et de son service de livraison gratuite, déclinée pour 3 pièces de la maison : la cuisine, la chambre d’enfants et le salon principal. Plus d’images dans la suite.



ikea2

ikea3

Previously on Fubiz

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Nov 10

The Nokia Maemo Project – EXCLUSIVE film release

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The new Nokia N900
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Nov 10

Mao Bao Dishwashing Liquid

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Une superbe campagne pour l’univers des produits liquides & ménagers de la marque Mao Bao. Une déclinaison de 3 produits avec dans l’ordre : baguettes, assiettes et cuillères. Une idée de l’agence Bates 141 Taiwan, sur des photographies de Tse-I Lai.



mao2

mao1

En grand format : Baguettes – Assiettes – Cuillères

Previously on Fubiz

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Nov 09

Samsung Mobile Explorers

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The videos were made to promote the Samsung sponsorship of the Vancouver 2010 Winter Games. They represent two astonishing warming performances recorded in Vancouver last month.
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Nov 06

Guinness – Bring it to Life

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The New Guinness World Ad – Bring it to Life from GuinnessWorld1759 on Vimeo.
Agency: Abbott Mead Vickers BBDO
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Nov 05

BIC Pens

Posted in: Uncategorized

An entire magazine re-written with Bic pens in Uruguay. Brillian
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Nov 05

Guinness – Bring it to Life

Posted in: Uncategorized

Une nouvelle tagline “Bring it to life” pour Guinness dans ce nouveau spot dirigé par Johnny Green, sur une post-production du célèbre studio The Mill. Un shooting aux 4 coins du monde, où les hommes déplacent l’herbe ou l’eau dans des lieux arides. A découvrir dans la suite.



bring1

bring6

bring4

bring3

Un concept développé par l’agence Abbott Mead Vickers BBDO.

Previously on Fubiz

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Nov 05

Motorola – Droid

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Nov 05

McDonald’s : Wi-Fries

Posted in: Uncategorized

Une campagne très réussie et pleine de minimalisme pour l’annonceur McDonald’s. Une mise en avant à la fois du service et du produit, afin d’annoncer les Wi-fi gratuits dans la chaîne de restaurants. “Love free wi-fi” : une idée de l’agence DDB Sydney.



wifries

Pour aller plus loin : les précédentes campagnes McDonald’s

Previously on Fubiz

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Nov 03

Metro Short Film Festival

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Découverte de la campagne pour le festival de court métrage organisé par le métro espagnol. Une idée basée sur 3 symboles du cinéma, et imaginée par l’agence Bassat Ogilvy and Mather basée à Barcelone. Le tout sur des photographies de Garrigosa Studio.



godzilla

shark

Previously on Fubiz

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Nov 02

HTC You Campaign

Posted in: Uncategorized

La marque HTC vient de lancer sa nouvelle campagne de publicité à la fois en presse et en TV, autour de l’image du constructeur et de terme You. Une baseline efficace : “You need a phone that get’s you” et une série de spots très réussies. A découvrir dans la suite.



htc-you-small

Previously on Fubiz

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Nov 01

Mercedes-Benz Campaign

Posted in: Uncategorized

Une campagne intéressante pour la marque Mercedez-Benz autour du terme “Fin” du cinéma, décliné en trois langues. Une baseline “Navigation and entertainment in one” imaginée par l’agence de publicité autrichienne Jung von Matt, sur des photographies de Jork Weismann.

mercedes3

mercedes2

mercedes1

Previously on Fubiz

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Oct 28

HP : Google Maps

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Un travail du studio Nexusproductions basé à Londres, sur ce spot présentant la fonction Internet et localisation de Google Maps de l’imprimante HP Photosmart Premium. Une bande-son de “A Punk” par Vampire Weekend, produit par Goodby, Silverstein & Partners.



hpmap3

hpmap2

Previously on Fubiz

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Oct 28

Delish Campaign

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Un véritable coup de coeur pour les illustrations de l’artiste finlandais Ville Savima pour les affiches et la nouvelle campagne des magasins “Delish”. Une idée réussie de l’agence Publicis Helsinki. Plus de visuels à découvrir dans la suite de l’article.



delish3

delish1

delish2





Previously on Fubiz

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Oct 27

FTC Trims ‘Results Not Typical’ From Ads

Posted in: Uncategorized

We’ve seen the ads of diet plans, workout equipment, regimens, and a slew of other lose-weight-and-look-great supplements. These ads have two things in common: attractive actors/models with desirable physiques and fine print that reads “results not typical.”

Earlier this month, the Federal Trade Commission issued a new set of guidelines to remove the ubiquitous phrase “results not typical” from all advertisements. Advertisers now have one of two options:

1) Reveal that a spokesperson lost weight (or inches) by working out regularly, eating a balanced diet, and using their product.

2) Reveal that despite the significant amount of weight the spokesperson lost, the average person will lose far less using their product.

Endorsers such as Valerie Bertinelli, Kirstie Alley, Dan Marino and others may not be too pleased with this ruling as they can now be out of a job. However, this is a win for consumers, as advertisements are forced to be more truthful, putting the consumers’ weight-loss goals in realistic perspectives.

I’m just glad the FTC regulated the phrase and not the hard-bodied models. No one would win in that scenario.

Tommy Liu, the man, the legend wields his pen of creativity against the injustice of mediocrity plaguing the world as the Executive Integrated Producer at Supercool Creative & SpotZero where he also manages the blog. View some of his battles here (he doesn’t always win).



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Oct 27

Tiger Beer – Zip

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by Saatchi & Saatchi

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Oct 26

Volkswagen Polo BlueMotion

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Une superbe direction artistique pour cette campagne de la Volkswagen Polo BlueMotion, basé autour de trois tableaux des célèbres artistes Bosch, Dali et Magritte. Une baseline sur la faible consommation du carburant et des visuels imaginés par l’agence DDB Berlin.



dali

bosh

Previously on Fubiz

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Oct 26

The Swinging Pendulum of the Advertising Jingle

Posted in: Uncategorized

Advertising-JinglesAdvertising jingles are something consumers love to hate and hate to love. We hum them at bus stops and sing them in the shower. Sometimes (when done correctly), we even associate the correct brand with the right emotion every time we begin into its corresponding tune.

Why are these seemingly simple and oft-idiotic ditties so catchy? Where did they come from? Furthermore, how have they been so persuasive in advertisements for just short of a century?

It all began with a Wheaties radio ad in the 1930’s. A local radio ad implemented what we know today as a jingle. The Wheaties brand was about to plunge into oblivion, but shortly after the ad ran a few times, Wheaties sales shot through the roof. Upon seeing this explosion, the ad men on the account decided to test it nationally. The result was over 75 years of head-pounding, catchy infuriation (plus a box of Wheaties in every American pantry).

What keeps the tune of “Double Your Pleasure” in your head for hours, days, and weeks on end? Scientists have actually linked it to something within our inner ear known as the phonological loop, which remembers sounds in a chronological order and repeats these sounds to remember them (the same system we use to learn language in our infant years). By creating very short, simple tunes with heavy repetition and ease of recital, advertisers and jingle-makers are able to hack into our brains and insert a message about their brand that is harder to remove than Disneyland’s “It’s a Small World,” essentially enslaving us to their haunting taglines.

With that in mind, the fact is the popularity of jingles rises and falls more than that of President Obama. Like many fads, jingles go through periods of heavy enjoyment and utter disgust. That’s because of the inner turmoil we experience in the midst of a catchy jingle. It may be momentarily fun from time to time to sing along with one, but after you’ve pounded your head against the door several hundred times in an attempt to literally and/or metaphorically knock the tune out of your head, we grow contempt for the once beloved jingle.

Jingles reached their heyday in the 1950’s and have waned in popularity since. Advertisers will go through periods of using full songs in their ads, essentially piggybacking on the popularity of the artist and capturing the emotional essence of what they represent. After those periods are played out, the general public is often ready to return to simpler time of the 10-second jingle.

Are jingles the craze again? Are we ready to form a nationwide mob to hunt the next McDonald’s jingle maker? Well, I’d say jingles are in, but this may be due to the fact that I live in San Diego and am subjected to the incessantly repetitive ditty tied to King Stahlman Bail Bonds: “It’s better to know me/And not need me/Than to need me/And not know me.”

Hopefully, it’s a jingle limited to San Diego.

Stu Haack is a Copywriter & Social Media Guru at Aviatech.  He likes long walks on the beach and scary movies.  Learn more about him and his writing.


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