The evolution of advertising moves at a fast pace, so those looking to regulate it have to as well. Digital transformation is happening across the world and, with the monitoring of advertising in the U.K. predominantly falling to the Advertising Standards Authority (ASA), the organization has introduced new technology-driven systems to support growing sophistication in…
It’s not yet Halloween, but that hasn’t stopped Danish logistics company Maersk from releasing an unsettling short film to promote its operations as it expands its transportation services. The campaign has been developed as part of the b-to-b brand’s ambitions to expand its services away from ocean freights to end-to-end solutions, including planes, with each…
The Lego brand has stood the test of time as one that encourages play and fires the imaginations of children (and many adults still) all around the world. Its latest advertising campaign aims to continue its “Rebuild the World” focus in an effort to encourage people to work together to overcome their challenges. The new…
American Eagle Outfitters didn’t wait on the sidelines after the National Collegiate Athletic Association relaxed its sponsorship rules, launching the #AEAthleticDept program to work with student athlete influencers, the retailer’s CMO Craig Brommers revealed exclusively to Adweek. The launch coincides with the start of football season, and the brand has fittingly brought on board Kedon…
A movie star is only really famous when they can appear in an advert alongside a product and that is the whole idea. With his final movie as James Bond finally set for release following multiple delays over the last two years, Daniel Craig does just that for Heineken, while alluding to the protracted release….
In fits and starts, people all over the world have begun to travel again. Getting to and fro, though, is not without its challenges given the spread of the delta variant and ever-changing travel restrictions. In lieu of a full return to prepandemic behavior, luxury luggage brand Rimowa decided the timing was right to at…
Whether men remain home or plan to return to the office, Bonobos is betting they will want to dress up again this fall after months of working in their sweats. That’s why the digitally native men’s apparel brand, founded in 2007 on the premise of eliminating “khaki diaper butt” with a more flattering silhouette, is…
A line from the Financial Times’ new global campaign might sum up how many people feel after the past 18 months: “Let’s not go back to a past which wasn’t working anyway,” FT columnist Sarah O’Connor says in the ad. This rallying cry is one of numerous voices featured in the FT’s “Letters to this…
It was almost precisely one year ago that J.Crew Group, which includes both the flagship brand and its rapidly growing little sister Madewell, emerged from bankruptcy protection. But a new campaign from J.Crew–the first under CMO Derek Yarbrough–under the tagline “Make a Scene” could herald a new chapter at the retailer. Taking the reins at…
Sky, the European media company part of Comcast, is not the first business to pledge to be net zero carbon by 2030, but it has launched an entirely new brand to help reduce the effects of climate change. The brand, called Sky Zero, launches with a major campaign on Sept. 10 that encourages people to…
Pre-pandemic there was a trend in entertainment shows towards big musical numbers and epic historical and fantasy battles–but that was before physical restrictions prevented such shows from being filmed. Well, as production has begun again, Samsung wants viewers to know they can experience the thrill of such scenes once more using their foldable Galaxy phones….
Shang-Chi and the Legend of the Ten Rings, the latest superhero flick from Marvel, pummeled its early estimates and raked in nearly $100 million at the U.S. box office over the Labor Day weekend, making it one of the top-grossing movies of the year. While that’s an encouraging sign, the theater industry is still trying…
Supermarket chain Kroger is embarking on the latest stage of a rebrand that began in 2019 with a new icon it calls the Fresh Cart. This icon–a shopping cart with a slice of orange as the basket–will be added to all of Kroger’s banners, which also include Ralphs and Food4Less, to provide a sense of…
Gap Inc.’s Athleta and Old Navy banners have been getting all the attention lately, given a recent deal with Simone Biles for the former and a shift to store-wide inclusive sizing at the latter. But that may be about to change. With declining sales and nothing to really differentiate it from its sister brands, Banana…
It will come as no surprise that the Covid-19 pandemic has had a significant impact on many children’s mental health. In a survey this year from the Great Ormond Street Hospital Children’s Charity in the U.K., most parents (66%) said the loss of freedom and inability to play and socialize during the pandemic was taking…
In its fall campaign, Gap is spotlighting change-making individuals by highlighting their stories in a series of video portraits. The creative effort stars a wide-ranging cast in terms of both background and professions, from Oscar-winning filmmaker Chlo? Zhao to space enthusiast Alyssa Carson, a student who hopes to one day visit Mars. The assets will…
There is a job in which smart people are paid to think, create and dream but it’s not taught in schools where children are told to follow rules and do what they’re told to the extreme. The world of advertising is perhaps still a mystery to most of the planet as it rarely makes an…
With imposed travel restrictions meaning there is a long-term demand from vacationers to relax without the hassle of crossing international borders, Northern Ireland has begun a $7 million (5 million pounds) tourism campaign aimed at British holidaymakers. The Tourism Ireland campaign, named ‘Northern Ireland–Embrace a Giant Spirit’ begins on September 6 and will aim to…
The statistics on air pollution are sobering: dirty air is the world’s biggest environmental killer, causing 4.2 million early deaths each year, according to the Clean Air Fund. But with governments taking little action, one brand has enlisted children in the fight against this deadly crisis. Energy company E.ON teamed up with fashion brand Scamp…
The Gerety Awards, the only advertising awards program with an all-female jury, has revealed its 2021 winners. Four campaigns received Grand Prix honors this year: Burberry’s 2020 Christmas campaign, Xbox’s “The Birth of Gaming Tourism,” Lebanese newspaper An-Nahar’s “The New National Anthem Edition” and Znamkamarada’s “Anticorruption Hackathon.” The U.S. was the most awarded country overall,…
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