Hasta La Creative!

If you have been hearing online advertising as the new age of doing business then perhaps you still have a lot to learn. While the said practice is indeed a reality, there are more detailed strategies involved since online advertising has to be branched down as well. These include:

1. Article Marketing
2. Blog Marketing
3. Social Marketing
4. Link Building Exchanges
5. SEO

Individually, they all seem as if they are one shot deals. Each online advertising strategy has its own approach towards making businesses click. Using all of them would be fine but do remember, it would be best to start out with one and then slowly incorporate the others. You just have to work your way before you want to invest in the whole package and enjoy its benefits in the end.

You can read a related article on Online Advertising here.

Technorati Tags: marketing, advertising strategy, blog marketing, seo, business, strategies

 

Advertising is the latest industry to be struck by the old adage “history repeats itself.” Prior to the 70s, seeing Live Ads was nothing unusual. But with pre-recorded TV came recorded ads.  Today, the rise of the TiVo/DVR era has advertisers looking back to the Live Commercial to sell their products. Late night and daytime talk shows (Ellen DeGeneres is above, hawking for Toyota) have started reviving this once popular advertising trend. However, I wonder – how will this affect the commercial? Will we be left with a lack of concepting? Or will this lead way to a new way of creative thinking?

And he’s hitting more than a movie theater this spring. Since the announcement of the return of the legendary archaeologist, Indiana Jones (with Harrison Ford reprising the role), quite the buzz have been generated about the long-awaited film. Without surprise, marketers have wasted no time in attaching their brands to the Lucas/Spielberg franchise. In what can only be hopes to raise sales (I mean, hey, it worked for Reese’s Pieces in ET), you’ll be able to catch the cast members faces in places other than the silver screen. Indy and other characters will be gracing packages of M&Ms, Lunchables and Dr. Pepper. But that’s not all – you’ll even be able to take a bite out of the movie with the Indy Whopper at Burger King. 

As far as advertising is concerned, you can expect some of them to exaggerate some stuff and even get to the point of misleading the consumer market with their practices. This is common and some people just fail to realize it. The exposure of ads are becoming aggressive and rather than analyzing and reading them closely, people are too involved in observing the images and scenes rather than what an ad is all about.

Consumers only get to realize a product once they have purchased one. While many are using the psychological warfare to sell their product, consumers don’t even have a clue that they are buying goods that may not even have all the necessities that were injected into the ad that they saw. And I guess you know who becomes the loser and the winner in the end right?

Just look at this example of misleading advertising:

The Advertising Standards Authority (ASA) criticized easyJet for its Easter promotional campaign, when the no-frills airline claimed that if was offering 25 percent discounts on nearly all tickets, including just about all routes.

(Source) Carrentals.co.uk

Interesting. Sydsvenskan reports that the police officer Jim Keyzer in charge of the investigation against the Pirate bay got a job at Warner just a two and a half months after the investigation closed. Now the entire investigation, which took more than a year and a half to do, might have to be redone. If the police officer was talking to Warner Bros about a possible job there while doing the investigation the whole case may be tainted since Warner Bros is one of the plaintiffs in the case. Sydsvenskan called Keyzer to confirm his new employer which Keyzer commented “Yes this is correct” but declined to comment any further.

Pirate Bay’s response today:

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Photo taken from The Moscow Times

Look around you and you will see that there are signs that entice you to place your ads there. Mostly, these are billboards and free spaces to which are being leased at a hefty amount. But while these are standards advertising and promotion practices, there are limitations on where you can put ads publicly.

Similar to this case in Moscow, the proper placement of public ads must be observed. One thing they hate is placing ads where their heritage and culture will sorely be affected. Much of the outdoor advertising materials that were situated near historical places like the Kremlin and the Novodevichy Monastery were forcefully removed in an effort to preserve the city’s historical appearance.

For sure, these practices will likewise be done in your territory. Placing ads is one thing but knowing when and were to place them should never be overlooked at all times.

(Source) The Moscow Times

Meet MAX, a bubbly 1964 black Beetle and the host of his own TV-show. Guests on Max’s show include supermodel Heidi Klum, pop and TV personality David Hasselhoff, Star Trek’s Leonard Nimoy, NASA astronaut Richard Searfoss, music-sharing innovator Shawn Fanning and former basketball coach Bob Knight. Max is the brainchild of Crispin, Porter & Bogusky and the commercials are directed by Roman Coppola.

“Volkswagen has always occupied a unique and positive place in both American car culture and American popular culture. And the brand is as relevant today as it has ever been,” said Tim Ellis, vice president of marketing at Volkswagen of America. “Max personifies Volkswagen’s past, present and vision for the future. Through him, we will reconnect with American consumers and let them know how Volkswagen understands and responds to what the people want.”

Volkswagen – Talk Show / The Hoff – (2008) :30 (USA)

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PriHere’s some print & TV for WatchThePope.com, a new ad campaign from a new ad agency, Cesario Migliozzi, llc. which is based in LA, CA. This campaign was created for The Prayer Channel who will have extensive live coverage of the Pope’s visit to the US (Washington DC and NYC). Who knew that catholics were such big fans of puns? 🙂 (print inside)

WatchThePope.com – The Popes official title – (2008) :15 (USA)

WatchThePope.com – The Popes People – (2008) :15 (USA)

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As far as the known means of promotions and providing advertising mediums is concerned, digital media advertising is the new resort that most people turn to today. It has been hailed as the ideal means of getting ads across to a new market, especially the ones who hate to wait.

Normally, most digital media advertising campaigns can be found in the airports for captive audiences. This concept originates from the fact that whenever a person finds himself waiting for his flight or turn, he is seeking something to entertain him for the moment. Digital advertising aims to do just that.

You may be thinking that digital spending may be costly which is true. But if you are inclined to make each second count, rest assured digital media advertising is a worthy investment for vast exposure for your product or service today.

You can read more of it here at Digital Signage Today.

Q&A with PandaPanther who just completed work on the MTV Tr3s Top Twenty count. By the way PandaPanther just signed to Blacklist’s roster in January of 2008.

What was the project brief?
Our task was to develop an open and interiors for MTV Tr3s’ Top 20 countdown show. the brief was very open. we presented them with several ideas and they gravitated towards a live action based approach. they liked our treatment so much, that they asked us to create individual vignettes for each countdown number.

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