Dole Printed Some Very Special Bananas for 200 Runners of the Tokyo Marathon

Kudos to Dole and Denstu Y&R for making what might be the coolest bananas in the world.

At this year’s Tokyo Marathon, 200 runners received personalized Dole bananas with information like finish times and praise from Facebook friends all printed in edible ink (though hopefully nobody tried to eat the peels).

The idea manages to be pretty sweet, even if it is a little silly … not altogether unlike a banana. It aimed to amplify Dole’s broader role of handing out some 91,000 bananas to participants in the race, and by the agency’s measures, it was a roaring success, earning some $1.1 million in media coverage.

Dole determined the winners of special trophy bananas by lottery, but even the boring, textless bananas available to all the runners were still “Gokusen,” or the high-end kind that can cost $12 a bunch—or as much as $6 per banana with special gift packaging.

Then again, in a culture where gift giving is prevalent, and where supermarkets therefore tend to carry $300 cantaloupes—and where even more special melons have sold for  $16,000—a pricey banana starts to sound like a total steal.

Via Design Taxi.



Breyers Shows You What Parents Do After the Kids Go to Bed, and It's Pretty Messed Up

After the kids are tucked into bed, parents like to turn the lights down low, put on some not-safe-for daytime programming, and get down and dirty … with frozen desserts.

At least, that’s what Breyers claims in this off-the-hook song-and-dance number from DDB that manages to get “I said so” to rhyme with “gelato.”

The music video is an extended version of a concept visited in an earlier 15-second spot, in which a young son catches his parents snacking on Breyers Gelato Indulgences in the middle of the night. If you thought the first ad was cheesy, this cringe-worthy version goes on way too long, and really makes you feel like you did walk in on your parents doing something you shouldn’t have seen.

CREDITS
Client: Breyers (Unilever)
Creative Agency: DDB
Media Agency: Mindshare Worldwide
Executive Creative Director: Janet Guillet
Director: Beth McCarthy-Miller
Assistant Director: Janet Guillet
CW: Janet Guillet/Marcia Murray
Producer: Joanne Diglio
Prod. Comp: EUE Screengems
Editor: Chris Franklin/Big Sky
Music: Singling Serpent
Photographer: NA
PR Agency: Golin



This Zigzag Logo Looks Crazy. But Given the Brand, It's Pretty Brilliant

Anyone who’s played squash knows it’s a frenetic game. Now, one British squash club has a fascinating new logo to match.

Melbourn Squash Club‘s new branding features a web of zigzag lines designed to look like a capital “M.” Created by Distil Studios, it’s meant to capture the spirit of smacking a ball back and forth against a wall with a racket.

The design studio explains on its site: “Avoiding generic silhouettes of players or two crossed rackets, our inspiration comes from every thwack, thud, squeak and sneaky drop shot to form their unique club initial.”

Distil creative director Neil Hedger tells Logo Design Love that the original sketch was pretty complex, and that the agency tried to simplify it—but in the end, couldn’t. “Some of the more simple approaches just lacked the energy of our original thought,” he says. “We kept much of the complexity of our first draft and opened up the spaces in between to help visual clarity. The rebounds from the left and right provide a much stronger form. We also put in just a couple of curved sneaky drop shots to break up the rigidity of the lines.”

Hedger adds: “To reflect a true squash match (and for animating the lines), we made sure the icon was formed from 2 continuous lines.”

Fast Company calls it “perfect.” For sure, it’s unusual and eye-catching. It actually seems to look kind of sinister, not unlike a mechanical spider. Or maybe “M” is for Mordor.

What do you see in this logo Rorschach test?



Monster Energy Brings the World's Craziest Truck Driving to Mexico

Monster Energy had a viral hit in 2013 with “Recoil,” a seven-minute video in which extreme driver “Ballistic” BJ Baldwin drove his 850-horsepower trophy truck across the Mojave Desert at 150 miles an hour, doing all sorts of stunts in the process.

Now, it’s time for the sequel—this time in a city environment.

Ben Conrad directed these seven testosterone-drenched minutes of truck hyperactivity through production house Logan & Sons. The new spot was filmed in Ensenada, Mexico, near the site of the Baja 1000 race, which Baldwin won in each of the past two years in the cars and trucks division. Hoonigan, Toyo Tires and Monster Energy are the sponsors.

“Instead of the hilly terrain he’s used to, we took him out of that comfort zone and threw him into a small town,” says Conrad (a bone fide auteur of extreme brand films, having directed viral hits like “Gymkhana 5” with Ken Block and “Footkhana” with soccer phenom Neymar‚. “Nothing like power lines and tight turns to test your reflexes as a driver.”

Power lines make everything more special, I always say.

“Recoil 2,” which has more than 4 million views since it posted on YouTube last week, opens with “Cry of the Valkyries,” so you just know something big is going down. And “Ballistic” BJ delivers. From cameras mounted on, above, around and beneath the vehicle, you get footage of: the truck jumping across dusty roads; a cute dog wearing a radio headset; BJ’s intense, manly stare; the truck jumping across dusty roads again, but this time in slow motion; bikini babes on a beach and in a helicopter, their presence not even slightly gratuitous. And dig those hyper-visible sponsor logos!

This clip screams America, even though it was shot in Mexico.



Volvo Trucks Returns to Elaborately Prank This Poor Guy on His First Day at Work

Volvo Trucks, the surprising brand behind YouTube’s most watched ad of all time, is back with a new video. And this time, instead of Jean-Claude Van Damme, it’s an unsuspecting valet who’s put in an uncomfortable position.

While this clip’s quite unlikely to become a viral juggernaut on the scale of “Epic Split,” it’s a fun bit of hidden-camera prankery focused on the newest employee at a casino’s valet stand.

“All the sports cars that you see pulling up are all rented, and all the paparazzi there are fake,”  director Henry-Alex Rubin says in the behind-the-scenes video. “The crowds are fake. Everything’s fake, really, except for the valet, who has no idea all this is for him.”

Rubin is riding high in the ad world these days, having also recently directed Gatorade’s epic send-off to Derek Jeter and several other notable spots, including Samsung’s hard-hitting piece for the Paralympics.

Setting up the joke takes a bit longer than you’d like, but you have to applaud the rather extreme commitment to the gag. As with all of the brand’s globally awarded videos from agency Forsman & Bodenfors, the clip highlights a specific technical aspect of Volvo Trucks. This time it’s the I-Shift Dual Clutch gearbox, adapted from sports car technology.



Even Drone Haters Have to Admit This Cirque du Soleil Film Is Hypnotic and Charming

Non-combat drones are good for lots of stuff: carrying advertising banners, delivering beer and generally just freaking people out about privacy. And they make great dance partners, too.

That is, at least, if you’re Cirque du Soleil. The performance troupe teamed up with the drone experts at engineering school ETH Zurich to create a short film about a tinker who accidentally trips the breaker in his building, then proceeds to have a whirl in the dark with a group of flying lampshades.

The clip is drawing apt comparisons to The Sorcerer’s Apprentice. It’s beautifully shot and delightful to watch (especially in full-screen). Fast Company has more details on how ETH Zurich choreographed the drones, but suffice it to say—as the video notes at its end—there’s no CGI involved.

Someone should really tell Johnny Dronehunter about these benevolent machines, although he doesn’t really seem like the type of person who’s open to debate on the subject.  



Friends or Food? Skittles' Giant Spider Ad Plays Out in Two Different Ways

Skittles gives arachnophobes even more ammunition for their fears with a new ad featuring a giant, talking spider and his run-in with Halloween trick-or-treaters.

The story actually comes in two versions: a :15 with a quick punchline and a :45 that keeps the ad going in an unexpected direction. 

Sure, kids that old have usually abandoned trick or treating in favor of trying to get laid at house parties. But maybe this is a subversively cautionary tale about why that’s not such a bad thing.

Be sure to watch the :!5 first:

And now the extended version:



A Little Girl With Cancer Wanted to Make Her Own PSA, and It's Amazing

“I want to be on TV a lot, and I want to be on the newspaper so people can see how brave I’ve been during cancer,” says young Hannah, speaking into a hairbrush microphone as she carefully relates her experience with the disease, in her own words. 

According to the video’s description on YouTube:

Hannah was diagnosed with bilateral Wilms tumor (kidney cancer) in February 2014. She underwent 6 months of chemotherapy, radiation to her lungs and flank and surgery to remove her left kidney and part of her right kidney. Throughout her ordeal, she has always been very matter a fact about the entire situation. She understands what’s going on and knows what’s needed to fix it. She approached us one day and said she wanted to do a “commercial” to explain to other kids what they can expect when going through cancer and show them “how brave” she has been. #teamhannah

“Cancer is no fun—but it’s a little bit fun because you get to go on this camp,” Hannah says. “And if you have cancer, don’t worry, ’cause I am brave, and you can be brave also.”

Take a look below at this inspiring little PSA.



KitKat Has the Best Response So Far to Apple's #Bendgate Scandal

The Internet is getting bent out of shape today over news that Apple’s iPhone 6 can get bent out of shape when it’s in your pocket. A few brands have latched on to so-called #bendgate with some halfhearted tweets. But so far, it appears KitKat is leading the way with the least objectionable brand tie-in.

It remains to be seen how damaging this issue could be for Apple, but as one observer rightly points out: “You know you’re in trouble when you get trolled by KitKat.”



Zumba Fanatics Jerk and Twerk at Work in Brand's First TV Spot

Sometimes you just gotta werk it out, even though you’re at work.

So says Zumba’s first TV spot ever, created by 180LA, showing Zumba enthusiasts jerking and twerking almost against their will as the music in their head moves them.

Some 15 million people every week take a Zumba class, gyrating and wiggling their way to better health through ostensibly fun dance moves. Unlike the name implies, it’s not just a fitness-based rumba; it actually combines a mind-boggling number of styles, resulting in the bizarre breakdowns in this video. Which means that no matter your level of fitness or whiteness, you too can Zumba the fat away.

The bigger focus here is just on the sheer exuberance. (The tagline is: “Let it move you.”) The spot broke Monday on TV (and will be joined by a load of print) but is is already a hit online. I guess a lot of Zumba fans are finding it hard to contain their excitement over the video, too.

Credits below.

CREDITS
Client: Zumba
Agency: 180LA
Managing Partner, Chairman: Chris Mendola
Chief Creative Officer: William Gelner
Creative Director/Copywriter: Janet Champ
Creative Director/Art Director: Marta Ibarrondo
Head of Production: Natasha Wellesley
Producer: Kevin Diller
Account Manager: Jessica DeLillo
Production Company: RESET
Director: TWiN
Managing Director: Dave Morrison
Executive Producer: Jeff MacDougall
Bidding Producer: Jenn Ingalls
Head of Production: Amanda Clune
Producer: Ed Callaghan
Service Company: Capital Media Company
Executive Producer: Christian Allen
Head of Production: Keely Stothers
Editorial Company: Beast
Executive Producer: Jerry Sukys
Producer: Annie Maldonado
Editor: Paul Norling
Assistant Editor: Ryan Dahlman



Zipcar's New Ads Want You to 'Tap That' Wherever You Go

A quick and easy way to reserve a car? You’d tap that.

The characters in Zipcar’s new, innuendo-filled ad campaign certainly do a lot of tapping. In fact, they tap anything that moves—as long as it’s on four wheels and is unlocked by tapping a Zipcard on it.

Three new spots were created without an agency by Zipcar’s in-house creative team working with boutique production company Hayden 5. They were directed by Pete Marquis and Jamie McCelland, whose previous work for Hello Flo went megaviral.

“Their work for Hello Flo was definitely something we had noticed, and we felt like their sensibility really meshed with our brand and what we’re trying to accomplish,” says Zipcar spokeswoman Lindsay Wester.

Check out the spots below.



A Filmmaker's Dramatic Spec Ad for Google Glass Is Getting Lots of Fans, Including Google

Can Google Glass help cross cultural boundaries and even save lives? It can in “Captions,” a 4-minute short film promoting a translation app currently in development.

Writer, director and editor Joe Sill of digital studio Everdream Pictures describes the cinematic clip as a “branded content spec ad,” much like the team’s earlier, unofficial Tesla spot, “Modern Spaceship,” whose admirers included even Tesla CEO Elon Musk.

And sure enough, the new video has also gotten some top-level corporate love, with the official Google Glass page giving it a share on Facebook.

Sam Morrill, senior curator at Vimeo, also left a comment on the clip: “Interesting film. Really sharp look.”

“Captions” focuses on a Glass translation app that helps a photographer in the Mexican desert communicate with a boy who’s been bitten by a snake.

The mood and approach couldn’t be more different than “Modern Spaceship’s” effects-fueled flight of fancy. Washed-out, steamy visuals—shot on location at an orphanage in Mexico’s San Antonio de las Miñas—and naturalistic performances give “Captions” a gritty, documentary vibe.

The slow-burn melodrama is engaging but restrained, and the low-key ending is handled just right.

Ultimately, the film doesn’t oversell its message. It serves as a credible product demo, and a thoughtful meditation on how cutting-edge technology can help people bridge gaps, gain greater understanding and get closer in the offline world.

CREDITS

Created by: Everdream Pictures
Writer and Director: Joe Sill
Executive Producer: James Khabushani
Producer: Jona Ward
Featuring: Amir Malaklou
Assistant Director: Alan Michnoff
Cinematographer: Nick Roney
Assistant Camera: Juancarlos Amaya
Gaffer: Juancarlos Amaya
Makeup: Spencer Reed
Editing: Joe Sill
Color Correction: Nick Roney, Joe Sill
Production Sound: Alan Michnoff
Sound Design: Jackie Zhou
Original Music: Mattan Cohen



This Agency's Office Literally Disappears After Hours So You Can't Work Late

Employees at Amsterdam design studio Heldergroen won’t be putting in much overtime. Not in the office, at any rate.

That’s because every day at 6 p.m., their desks, tables and other work surfaces, with their computers attached, are hauled up to the ceiling by steel cables normally used to move heavy props in theatrical productions. If you leave a half-eaten tuna sandwich on your desk, you’re out of luck.

Once the chairs and other workplace paraphernalia are cleared away, the space is free for evening and weekend use as “a dance floor, yoga studio … or anything else you can think of—the floor is literally yours,” creative director Sander Veenendaal tells Fast Company.

Zecc Architects built the space, working from a concept developed by Bright Green.

The time-lapse video above shows how the idea works in practice. In a way, the office space itself is working overtime for Heldergroen, generating lots of publicity and carrying an enlightened message of career-life balance far and wide. (I’d be satisfied if AdFreak loosened my leg irons a little.)

“We think that doing activities like this makes it easier for people to work here,” says Veenendaal. “You know when it is time to relax or do something else that inspires you.”

That sounds awesome. There’s just one catch. In the morning, the desks reappear and everybody has to go back to work.

Via Adverve.



Tim Hortons Surprised This Calgary Street by Taking Over a Residential Home Overnight

Usually when you wake up and something weird has happened at a neighbor’s house, you call the police and get the kids in the basement. But not Tuesday morning on a street in Calgary. People there got together and had coffee—at the new Tim Hortons on the block.

Overnight, the chain secretly turned a residential home at 303 Oakfern Way into a fully functional pop-up restaurant. It opened, much to the surprise of nearby residents, at 6 a.m. Tuesday and stayed open until noon, when it abruptly closed—but not before demonstrating that Tim Hortons isn’t just neighborly, it can sometimes actually be your neighbor.

The stunt, orchestrated by by Taxi Canada, was part of a recruiting campaign, as the chain is trying to fill more than 2,000 positions. “We are inviting people to join us today to have a coffee and talk about maybe an opportunity to work at a local Tim Hortons in the Calgary area,” said a spokesman.

This follows a different stunt last month in which the chain totally blacked out one of its locations in Quebec—for more quasi-nefarious reasons.

Check out more pics below from the #TimsNextDoor hashtag.



This Map of the U.S. Shows the Most Googled Brand in Each State

Like it or not, your surroundings inform the special little bubble you live in. Just when you thought you couldn’t be stereotyped, well, here are some handy maps that define each state by the brands they Google the most.

The results are pretty fascinating, too, from the obvious to the surprising. I had no idea Grand Marnier was so popular in Delaware, or that American Eagle was so in vogue among West Virginians. Less surprising results are Microsoft in Washington and Disney in Florida.

Where it gets super interesting is when competing brands bubble up in adjacent states, like Jose Cuervo and Patron in Arizona and New Mexico, or Dodge and Chevrolet in Montana and North Dakota. 

Finance comany Direct Capital actually created three maps—showing the top three Googled brands in each state. Check them out below, and see the interesting juxtapositions that happen when geography and culture collide.

Via Design Taxi / Brand New / Direct Capital.

 
Most Googled brand in each state:

 
Second-most Googled brand in each state:

 
Third-most Googled brand in each state:

 



Rob Lowe Is Ugly, Creepy and Hilarious as a Cable Customer in DirecTV Ads

DirecTV has gotten lots of actors to poke some fun at themselves over the years—notably Charlie Sheen in the Platoon spot. Now, it’s Rob Lowe’s turn to look hilariously foolish.

A pair of new ads from Grey New York outlandishly show what Rob Lowe is like as a cable customer compared to what he’s like as a DirecTV customer. As a cable customer, he’s literally falling apart (in the first spot) or a complete pervert (in the second spot). As a DirecTV customer, thankfully, he is neither.

The message? You too can choose not to be a pervert with a combover and a lazy eye. Get DirecTV today! As an nice added bonus, these commercials—directed by Tom Kuntz of MJZ—end with the theme from St. Elmo’s Fire. He’s come a long way, baby.

CREDITS
Client: DIRECTV
Campaign: Versus
Spot: Less Attractive, Creepy
Agency: Grey, New York
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Group Creative Director: Doug Fallon
Group Creative Director: Steven Fogel
Agency Executive Producer: Andrew Chinich
Agency Producer: Lindsay Myers
Agency Music Producer: Zachary Pollakoff, Amy Rosen
Account: Chris Ross, Beth Culley, Anna Pogosova, Aaron Schwartz, Meredith Savatsky, Eddie Mele
Strategy: Michelle Leo
Production Company (location): MJZ LA
Director: Tom Kuntz
Producer: Emily Skinner
Production Supervisor: Daniel Gonzalez
Director of Photography: Hoyte Van Hoytema
Editorial Executive Producer: Sasha Hirschfeld, Mackenzie Cutler
Editor: Gavin Cutler, Mackenzie Cutler
Assistant Editor: Ryan Steele & Mike Rizzo, Mackenzie Cutler
Mixer + Sound Designer: Sam Shaffer, Mackenzie Cutler
VFX (company): Method Studios, NY
VFX Supervisor: Jay Hawkins, Method Studios
VFX Producer: Carlos Herrera & Christa Cox, Method Studios
Casting (OCP): Francine Selkirk, Shooting From the Hip
Casting (VO): Nina Pratt and Jerry Saviola, Avenue 3 Casting



Apple's New Ads Won't Sell You on an iPhone 6, Which Is Fine Since Everyone Already Bought One

Remember when Apple’s ads were more about witty repartee than about how its devices could alter the fate of humanity for the better?

With its newest ads, heralding the phone’s newest iteration and its jumbo sibling, the iPhone6 Plus, the brand seems to be calling back to the Get a Mac days of good-natured ribbing by showing owners of each phone bickering about what makes them great.

Unlike the era of John Hodgman and Justin Long, we don’t see the people behind the voices this time around. Instead, we gaze in wonder upon the phones while they do iPhone-y stuff like editing photos, playing videos and firing up apps you’ll soon forget to keep using.

The ads aren’t quite as charming as Get a Mac, nor as cinematic as the Your Verse spots. And the visuals aren’t quite as memorable as the equally minimalist by stylistically superior “Stickers” ad for the MacBook Air. 

Luckily, with iPhone 6 sales already shattering records, these ads probably exist less to sell hardware than to keep Samsung from dominating the entirety of YouTube.



This 2,400-Pack of Krispy Kreme Donuts Is a Glazed Gift From Heaven

Krispy Kreme has long been associated with the more diabetic parts of the American Southeast. But Krispy Kreme U.K. has outdone the Yanks with the Double Hundred Dozen, which is exactly what it sounds like: a box of 2,400 doughnuts.

My left arm hurts just typing that. The box measures 11.5 by 3 feet and requires eight Krispy Kreme staffers to deliver it. So, no, it’s not a regular menu item.

Rather, it was a marketing stunt for the company’s new catering service, and was given to a company called 360 Resourcing Solutions, which won a contest on Twitter.

Hopefully it comes with a few copies of Heart Disease for Dummies and at least one 99-pack of Peacemaker Anytime Ale.



This Restaurant Wants to Be the Worst Rated on Yelp, and the Reviews Are Indeed Hilarious

Botto Bistro, an Italian restaurant in San Francisco, is vying for the worst Yelp rating in the Bay Area by offering customers 25 percent off for their 1-star reviews. Owner David Cerretini, who tells SFGate that the promotion is “the best business move I have made in years,” says the whole thing started when Yelp blackmailed him.

Cerretini claims Yelp called him 20 times a week asking him to advertise. He did, to the tune of $270 for six months. But when he stopped advertising, he claims his reviews turned negative and one of his best reviews even vanished. That, according to Ninth Circuit Court of Appeals in San Francisco, is something Yelp is legally entitled to do.

So, Cerretini hatched his 1-star plan. Next to a sassy sign explaining how much it charges for extra marinara sauce ($3 for just a splash, $4 if you want some to smell), Botto Bistro lists its various offenses—from charging for bread to lacking ranch dressing—and suggests patrons give it a 1-star Yelp review in return for 25 percent off a pizza.

Beyond press, it has generated some of the best Amazon-esque reviews on Yelp. The site sent Botto Bistro a threatening little letter, but Cerretini refuses to back down, claiming he’s attracting higher-paying customers who are quite loyal. Not to mention, damn funny.

Photo via Yelp.



Kevin Smith's New Movie Was Inspired by This Insane Ad Seeking a Part-Time Walrus

Hollywood movies aren’t usually based on prank ads, but Kevin Smith’s latest proudly is.

The comedy-horror hybrid, titled Tusk, is about a crazy person (played by Michael Parks) who wants to surgically modify a sane person (played by Justin Long) into a walrus. The inspiration for the bizarre story came from a similarly quirky classified ad from Britain that offered free housing to anyone willing to act like a walrus, in costume, for two hours a day.

“Whilst in the walrus costume you must be a walrus,” read the ad, “there must be no speaking in a human voice, and any communication must entail making utterances in the voice of a walrus—I believe there aer (sic) recordings available on the web—to me, the voice is the most natural thing I have ever heard. Other duties will involve catching and eating the fish and crabs that I will occasionally throw to you whilst you are being the walrus.”

Smith found the joke ad online and discussed it on his podcast, reports Variety, then decided to turn it into a movie after receiving popular support for the idea on social media.

The ad’s author, Chris Parkinson of Brighton, got an associate producer credit for the movie, visited the set in North Carolina and attended the premiere in Los Angeles. He is apparently a regular writer of joke ads, though most don’t yield quite as much success—in addition to the movie, he says this one drew 400 responses.

That’s not really that surprising, though—paying rent by pretending to be a walrus actually seems like a pretty good deal.

Full text of the original walrus ad below.

Hello, I am looking for a lodger in my house. I have had a long and interesting life and have now chosen Brighton as a location for my retirement. Among the many things I have done in my life is to spend three years alone on St. Lawrence Island. These were perhaps the most intense and fascinating years of my life, and I was kept in companionship with a walrus whom I named Gregory. Never have I had such a fulfilling friendship with anyone, human or otherwise, and upon leaving the island I was heartbroken for months. I now find myself in a large house over looking Queens Park and am keen to get a lodger. This is a position I am prepared to offer for free (eg: no rent payable) on the fulfillment of some conditions. I have, over the last few months, been constructing a realistic walrus costume, which should fit most people of average proportions, and allow for full and easy movement in character. To take on the position as my lodger you must be prepared to wear the walrus suit for approximately two hours each day (in practice, this is not two hours every day—I merely state it here so you are able to have a clear idea of the workload). Whilst in the walrus costume you must be a walrus—there must be no speaking in a human voice, and any communication must entail making utterances in the voice of a walrus – I believe there aer (SIC) recordings available on the web – to me, the voice is the most natural thing I have ever heard. Other duties will involve catching and eating the fish and crabs that I will occasionally throw to you whilst you are being the walrus. With the exception of this, you will be free to do whatever you choose, and will have a spacious double room, complete run of the house (with the exception of my bedroom and my workshop), and use of all facilities within. I am a considerate person to share a house with, and other than playing the accordion my tastes are easy to accomodate (SIC).

Due to the nature of this position I will need to audition all applicants before agreeing to take the chosen candidate on as a lodger. Please contact me if you have any questions.