Hasta La Creative!

A quick and easy way to reserve a car? You’d tap that.

The characters in Zipcar’s new, innuendo-filled ad campaign certainly do a lot of tapping. In fact, they tap anything that moves—as long as it’s on four wheels and is unlocked by tapping a Zipcard on it.

Three new spots were created without an agency by Zipcar’s in-house creative team working with boutique production company Hayden 5. They were directed by Pete Marquis and Jamie McCelland, whose previous work for Hello Flo went megaviral.

“Their work for Hello Flo was definitely something we had noticed, and we felt like their sensibility really meshed with our brand and what we’re trying to accomplish,” says Zipcar spokeswoman Lindsay Wester.

Check out the spots below.