Hasta La Creative!

Short film maestro PES has just signed with BlinkInk, a sensible arrangement that positions the guy who made Honda’s Emmy-nominated “Paper” under the same roof as the Layzell Bros (of Harvey Nichols’ “Shoplifters”) and Greg Barth (whose Hello Play! 360-degree video has the kind of dreamworld weirdness that Michel Gondry pines for).

To celebrate—because we’ll take any excuse to celebrate—we’ve compiled this handy retrospective of ads PES has directed over the years. 

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MeUndies, the makers of perfectly serviceable skivvies, just inked a sponsored ambassadorship with esports team the Immortals … after discovering that one of its members doesn’t own underwear. (Wait. We’ll get there.) 

This week, they released an ’80s-style dating video about finding love. In your pants. 

Titled “Perfect Pair: The Quest for Immortal Love,” it was shared on Facebook and features Huni, Reignover, WildTurtle, Pobelter and Adrian against a laser backdrop, the kind you probably chose for a school picture at some point, if you were stylin’. 

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We had high hopes for this A&W Restaurants infomercial by agency Cornett for the A&W mug. Created for InStyle TV, it promised to be tongue-in-cheek, possibly nostalgic and—why not?—mobile friendly. 

Well, it’s definitely mobile friendly, if the vertical panels are any evidence.

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Swiss conceptual artists Frank and Patrick Riklin can add “hotelier” to their respective CVs now, as they’ve created an “open air hotel” above the Swiss Alps. Called the Null Stern, it’s really just a double bed, a tile floor, two end tables and two lamps, with no walls or ceiling protecting occupants from the surrounding wilderness. It’s more of an open Airbnb, really.

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There was the dramatic, series-winning slide into home base in 1995. There was the gravity-defying, wall-climbing catch in 1991 (and then another one, four years later). There were the hundreds of home runs—and countless moments of inspiration for fans.

The Seattle Mariners are celebrating Ken Griffey Jr.’s induction into the Major League Baseball Hall of Fame this past Sunday with an emotional long-copy print ad that tries to capture some of the star’s many contributions to the sport—and the city’s reputation.

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Kleenex’s “Someone Needs One” campaign is back with an emotional back-to-school video designed to make you need some Kleenex.

Heading back to school is always an emotional time for kids, but the stakes are higher when you’re transitioning to a new school—so Kleenex targeted the switch from elementary to middle, which may well be the worst transition of them all.

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Platypi have always been our favorite example of the weirdness of evolution. And while we laugh, it’s easy to forget that nature makes us the way we are for reasons we can’t always gauge. Humans specifically have changed their habits so quickly that our bodies haven’t quite had time to compensate. 

That’s why agency Clemenger BBDO Melbourne and Australia’s Transport Accident Commission (TAC)—alongside artist Patricia Piccinini—created Graham, a human designed to withstand crash forces. 

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Domino’s wants consumers to know it feels guilty about charging more for pizzas on the weekend, and it’s trying hard to make things right. 

For years, the fast-food chain has offered bargain pricing on Monday-to-Thursday carryout, charging $7.99 for a large three-topping pie. Now it’s extending that deal to seven days a week, and launching an apology campaign from longtime agency CP+B, offering compensation to customers who’ve overpaid in the past. 

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Back in June, Reid Sheehan Latimer + Crew made this “Yoga” spot for Yelp, positioning the review network as the place people go to find businesses that meet their needs (instead of where assholes and aspiring Internet comedians go to whine about bad service).

The spot’s yoga instructor merited his own Twitter feed,  the spot’s back with a remix, giving you even more of the rotund yoga instructor who has mastered The Weeping Cobra and generally making everyone around him uncomfortable.

The resulting clip includes footage not seen in the original spot, along with a house drum loop, cartoony overlaid animation, and a splash of Auto-Tune on the bad yoga instructor’s vocals.

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With retirement looming, Red Sox designated hitter/first baseman David Ortiz is preparing for the next stage of his life the only way he knows how: By making terrible puns as he attempts to name potential business ventures.

Ortiz, who’s already founded Big Papi’s Kitchen, is the new centerpiece of the new SC@Night campaign from ESPN and 72andSunny. The campaign is built around highlighting the fans, athletes and celebrities who watch late night SportsCenter. In this video spot, Ortiz brainstorms new business names while watching Stan Verrett and Neil Everett reel off zingers, much to the chagrin of Eduardo Rodriguez and David Price.

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