Apr
16
Doner Takes Ross-Simons’ Media AOR from Kepler
Posted in: UncategorizedDoner Media has been named media AOR for Ross-Simons, shifting the account from Kepler after a competitive pitch.
Apr
11
Innocean Wins El Pollo Loco Creative Account From Organic
Posted in: UncategorizedAfter a competitive review, El Pollo Loco has dropped incumbent agency Organic and handed its creative business to Innocean USA, charging the Southern California shop with reviving the 50-year-old QSR […]
Apr
10
CarMax Selects 72andSunny Los Angeles as Creative Agency of Record
Posted in: UncategorizedThe used-car retailer is moving from The Martin Agency after a competitive review.
Apr
01
Publicis Media Wins LinkedIn’s Global Media Account, Replacing Dentsu
Posted in: UncategorizedPublicis Media has won LinkedIn’s global media account, replacing Dentsu following a closed review.
Apr
01
EXCLUSIVE: Horizon Wins Spectrum’s $450 Million Media Account
Posted in: UncategorizedThe result ends a months-long review that kicked off in the fall.
Mar
14
Publicis Nabs Coca-Cola U.S. Media Business From WPP
Posted in: UncategorizedPublicis Groupe has snagged The Coca-Cola Company’s U.S. media and data business from incumbent WPP, two sources with knowledge of the matter told ADWEEK. The result came after the beverage company held a competitive closed door review with both holding companies, which ADWEEK reported on last week. It means a crucial piece of The Coca-Cola…
Mar
08
Coca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review
Posted in: UncategorizedThe Coca-Cola company has selected incumbent WPP and Publicis Groupe as finalists in a closed door review of its U.S. media business, a source with knowledge of the situation confirmed to ADWEEK. WPP has held the account since 2021, when it won The Coca-Cola Company’s global business and launched a bespoke team called OpenX to…
Mar
04
Cracker Barrel Shakes Up Agency Roster Amid Brand Refresh
Posted in: UncategorizedCracker Barrel Old Country Store named three new agencies of record on Monday: Blue Engine, Prophet, and Viral Nation. Communications firm Blue Engine will be Cracker Barrel’s AOR for public relations, experiential marketing, and partnerships. Prophet will work on Cracker Barrel’s brand marketing efforts, such as brand communication, restaurant redesigns, brand marketing campaigns, and a…
Mar
03
Electronic Arts Selects GroupM as Media AOR
Posted in: UncategorizedElectronic Arts (EA) has selected GroupM as its media agency of record (AOR). The media buying network replaces its subsidiary agency T&Pm, as EA looks to revamp its global media buying approach. EA did not disclose the size of its account in billings, however, COMvergence estimates its total media spend at $120 million. The review…
Feb
19
Colle McVoy Named Media AOR for Bob Evans Farms
Posted in: UncategorizedBob Evans Farms has hired Colle McVoy as its first media agency of record. The appointment covers the Bob Evans namesake brands, as well as Egg Beaters, Owens Sausage, and Simply Potatoes. The manufacturer of quick-to-table, farm-inspired food said the competitive pitch process kicked off last July and was led by its internal marketing procurement…
Feb
13
Wheels Up: Goodyear Names Publicis Groupe Integrated Global AOR
Posted in: UncategorizedThe Goodyear Tire & Rubber Company is consolidating its global integrated account with Publicis Groupe as agency of record. Goodyear will be serviced by a bespoke Power of One solution, called “P1T Crew,” with BBH USA leading creative. Publicis declined to disclose which other agencies are involved. Colle McVoy had been Goodyear’s media and creative…
Jan
29
Welch’s Is Looking for a New Agency for Its Sparkling Juices as It Moves Away From an AOR Model
Posted in: UncategorizedFood company Welch’s is conducting an agency review for its portfolio of sparkling juices, ADWEEK has learned. The brand confirmed that it is handling the review internally, and declined to disclose the agencies that are pitching. The review marks a shift in Welch’s agency strategy, as it moves away from working with a single agency…
Jan
23
Deutsch Family Wine and Spirits Names Tombras Media Agency of Record
Posted in: UncategorizedDeutsch Family Wine and Spirits has named Tombras its media agency of record (AOR), it exclusively told ADWEEK. The account expands an existing partnership between the pair. Tombras is currently creative AOR for Yellow Tail and Josh Cellars. Now, as media AOR, the agency’s Knoxville, TN headquarters and its New York City office will service…
Jan
13
Kimberly-Clark Divides its Media and Creative Account Four Ways
Posted in: UncategorizedPaper giant Kimberly-Clark has ended its creative and media review, awarding parts of the business to Interpublic Group (IPG), Omnicom, Publicis Groupe, and WPP. The global review kicked off in October of last year with a goal to consolidate Kimberly-Clark’s agency roster as part of its “Powering Care” strategy, a $1.5 billion restructuring program. The…
Dec
20
IPG’s Initiative Wins Volvo’s $500 Million Media Account
Posted in: UncategorizedVolvo is shaking up its media agency roster for the first time in 25 years. IPG Mediabrands’ Initiative has won Volvo’s global media review, ADWEEK has learned. The account spans all regions outside of China, with key markets including the U.S., U.K., Germany, Sweden, Japan, Australia, Korea. Work will begin in 2025 after a brief…
Dec
14
Strange Bedfellows: How IPG and Omnicom Should Navigate Active Pitches
Posted in: UncategorizedAt any given time, agency holding companies have multiple pitches of different scale in play–and more often than not, they’re pitching against each other. As Omnicom moves to acquire Interpublic Group (IPG), the two are undoubtedly facing off in various ongoing media and creative reviews–in which case, do they precede as enemies or friends? It…
Dec
13
New York Times Ends Relationship With Droga5, Adds 72andSunny to Roster
Posted in: UncategorizedThe New York Times has ended its relationship with Droga5 and has added 72andSunny to its creative roster to work on major brand campaigns, ADWEEK has learned. The Times said it does not have an agency of record and works with a roster of agencies on various needs. “We work with a number of agencies…
Dec
13
Men’s Grooming Brand Duke Cannon Names Quality Meats Agency of Record
Posted in: UncategorizedMen’s grooming brand Duke Cannon has selected Quality Meats as its creative agency of record (AOR), it exclusively told ADWEEK. The agency will collaborate with the brand’s internal team to develop campaigns that will “provide a fresh new take on men’s grooming,” according to a statement. Duke Cannon declined to disclose the size of its…
Nov
25
FCB NY Forms Kellanova Team with Droga5’s Dan Kelly
Posted in: UncategorizedFormer Droga5 executive creative director Dan Kelly is headed to FCB New York to co-lead a team overseeing Kellanova brands Cheez-It, Pringles, Rice Krispies Treats, and Eggo, following IPG being named creative partner on priority brands earlier this year. Kelly takes on the role of executive creative director. He joins Drew Halpern, as svp, group…
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.