Jun
10
Publicis Takes Mars’ $1.7 Billion Media Account From WPP
Posted in: UncategorizedThe French ad network will handle media duties, while IPG takes PR.
Jun
07
BBH Wins 7UP and RC Cola After Keurig Dr Pepper Shuts In-House Shop
Posted in: UncategorizedThe news comes on the heels of Keurig Dr Pepper dissolving Liquid Sunshine, in May.
May
29
EXCLUSIVE: Nespresso Moves Global Creative Duties From McCann to Leo
Posted in: UncategorizedThe Publicis agency’s appointment marks the end of the coffee brand’s almost two-decade relationship with McCann.
May
23
Flodesk Taps VCCP as First Creative AOR
Posted in: UncategorizedEmail marketing startup Flodesk has named VCCP its first creative agency of record, ADWEEK has learned. The decision marks a milestone for Flodesk, which has grown to over 90,000 customers […]
May
22
Texas-Based Indie Shop Bakery Wins Sendero Provisions Account
Posted in: UncategorizedThe western wear company selected the agency for creative, media, and content.
May
19
Colle McVoy Wins Vitamix Creative Business
Posted in: UncategorizedVitamix has appointed Colle McVoy as its new agency of record after a three-month nationwide review, with the agency tasked with overseeing the brand’s Household portfolio.
May
16
UM Wins 7-Eleven Media Business as Parent Company Nears $50B Sale
Posted in: UncategorizedUM has been named media agency of record for 7-Eleven, adding a $70M account as the retailer’s parent company considers a $50B sale to Circle K owner Couche-Tard.
May
16
McCann Wins Hefty and Reynolds Ad Business
Posted in: UncategorizedMcCann has won the Hefty and Reynolds Consumer Products business.
May
16
Dentsu’s iProspect Wins Media AOR for Dollar General and Its Retail Media Network
Posted in: UncategorizedThe agency will oversee the retailer’s own paid media plus its ad business.
Apr
30
Latin America’s Top Beauty Brand Taps DAVID for Major U.S. Growth Push
Posted in: UncategorizedDavid has been named U.S. agency of record for Natura, Latin America’s largest beauty brand, as it ramps up investment to grow fivefold in the market.
Apr
16
Doner Takes Ross-Simons’ Media AOR from Kepler
Posted in: UncategorizedDoner Media has been named media AOR for Ross-Simons, shifting the account from Kepler after a competitive pitch.
Apr
11
Innocean Wins El Pollo Loco Creative Account From Organic
Posted in: UncategorizedAfter a competitive review, El Pollo Loco has dropped incumbent agency Organic and handed its creative business to Innocean USA, charging the Southern California shop with reviving the 50-year-old QSR […]
Apr
10
CarMax Selects 72andSunny Los Angeles as Creative Agency of Record
Posted in: UncategorizedThe used-car retailer is moving from The Martin Agency after a competitive review.
Apr
01
Publicis Media Wins LinkedIn’s Global Media Account, Replacing Dentsu
Posted in: UncategorizedPublicis Media has won LinkedIn’s global media account, replacing Dentsu following a closed review.
Apr
01
EXCLUSIVE: Horizon Wins Spectrum’s $450 Million Media Account
Posted in: UncategorizedThe result ends a months-long review that kicked off in the fall.
Mar
14
Publicis Nabs Coca-Cola U.S. Media Business From WPP
Posted in: UncategorizedPublicis Groupe has snagged The Coca-Cola Company’s U.S. media and data business from incumbent WPP, two sources with knowledge of the matter told ADWEEK. The result came after the beverage company held a competitive closed door review with both holding companies, which ADWEEK reported on last week. It means a crucial piece of The Coca-Cola…
Mar
08
Coca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review
Posted in: UncategorizedThe Coca-Cola company has selected incumbent WPP and Publicis Groupe as finalists in a closed door review of its U.S. media business, a source with knowledge of the situation confirmed to ADWEEK. WPP has held the account since 2021, when it won The Coca-Cola Company’s global business and launched a bespoke team called OpenX to…
Mar
04
Cracker Barrel Shakes Up Agency Roster Amid Brand Refresh
Posted in: UncategorizedCracker Barrel Old Country Store named three new agencies of record on Monday: Blue Engine, Prophet, and Viral Nation. Communications firm Blue Engine will be Cracker Barrel’s AOR for public relations, experiential marketing, and partnerships. Prophet will work on Cracker Barrel’s brand marketing efforts, such as brand communication, restaurant redesigns, brand marketing campaigns, and a…
Mar
03
Electronic Arts Selects GroupM as Media AOR
Posted in: UncategorizedElectronic Arts (EA) has selected GroupM as its media agency of record (AOR). The media buying network replaces its subsidiary agency T&Pm, as EA looks to revamp its global media buying approach. EA did not disclose the size of its account in billings, however, COMvergence estimates its total media spend at $120 million. The review…
Feb
19
Colle McVoy Named Media AOR for Bob Evans Farms
Posted in: UncategorizedBob Evans Farms has hired Colle McVoy as its first media agency of record. The appointment covers the Bob Evans namesake brands, as well as Egg Beaters, Owens Sausage, and Simply Potatoes. The manufacturer of quick-to-table, farm-inspired food said the competitive pitch process kicked off last July and was led by its internal marketing procurement…
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