For smaller agencies, dedicating significant resources to pitching for new business can get in the way of keeping their current clients properly staffed and happy. Winning new business through organic growth and prior relationships is key for growing independent shops, something New York-based indie agency Terri and Sandy has prioritized for years. Terri Meyer and…
The European creative account for designer shopping outlet owner and developer McCarthurGlen has been handed to McCann across the U.K., France, Germany and Italy. The client operates 26 shopping centers across 10 countries in Europe and in Canada, and claims it attracts a combined 90 million customers a year. The appointment will see its creative…
Prudential worked with StrawberryFrog on campaigns like last year’s “Who’s Your Rock?” spot, which brought back its retired boulder logo to celebrate parents, teammates and friends. The creative agency positioned the insurance company as one of these supportive forces, but after an extensive review process, Prudential has found a new rock. Prudential Prudential spent an…
Upwork, the company that connects businesses with independent freelancers and bolsters the creator economy, has named IPG Mediabrands’ agency UM its media agency of record following a review. UM will take on brand media strategy, planning, buying and data and analytics duties for Upwork. Last year, the brand spent $20 million on media–$12 million of…
Bud Light has put the creative work for its portfolio of brands, including Bud Light, Bud Light Seltzer and Bud Light Next, up for review. “As the brand marks its 40th anniversary, Bud Light will be reviewing its creative business as it continues its mission to build authentic and engaging connections with its consumers,” a…
Independent Chicago creative agency Highdive has grabbed its first spirits client, having been chosen as the creative agency of record for five Beam Suntory brands. The brands include three small batch whiskeys in the James B. Beam whiskey portfolio, Sauza Agave Cocktails and another ready to drink (RTD) cocktail brand the agency couldn’t discuss before…
Insurance provider The General, a subsidiary of American Family Insurance, is moving on from its relationship with Highdive, hiring Energy BBDO as its new agency of record after a competitive pitch process and a review that started in February. Energy BBDO will continue to work with The General’s ambassador, Shaquille O’Neal, who became a customer…
What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but…
What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but…
Audible, the Amazon subsidiary that provides audio storytelling, consolidated its global paid media with GroupM agency Wavemaker following a review that began late last year. The brand’s global media investment sits at $500 million, according to a source familiar with the review who spoke with Adweek anonymously. All of it will go to Wavemaker. Although…
Cruise company Holland America Line has named Cincinnati advertising agency Curiosity its creative agency of record to handle all brand, creative and social media duties as Holland embarks on its 150th year of service. Curiosity will develop a honed brand platform, including a brand refresh and updated positioning, and will create fully integrated campaigns supporting…
Ogilvy has come out on top of Audi’s eight-month review to pick a new U.S. creative agency of record. Sources familiar with the review told Adweek that Badger Agency, Publicis’ Rauxa and Fallon (pitching together), Havas New York and DDB were cut before a final round featured Droga5 and Ogilvy. Two sources familiar with the…
Fashion retail brand C&A is set to introduce a new integrated international brand platform with the appointment of DDB’s European agencies for its development. The 181-year-old retailer, founded in Germany but now headquartered in Vilvoorde, Belgium, owns 1,300 stores across Europe and employs over 25,000 people. Last autumn the company revealed that it had completed…
Sony has kicked off a global media review for its Playstation business, putting hundreds of millions in media spend up for grabs. A source close to the matter estimates media spend is about $500 million, while COMvergence’s 2021 estimate is a bit lower, at $200 million. Most of the major media agencies holding companies have…
When Romain Naegelen, the managing director and partner at Mother LA, thinks about commercials for oral care brands, dentists in white lab coats comes to mind. After all, toothbrush and toothpaste brands historically shoved the idea of “four out of five dentists” recommending a product down the cavity-filled mouths of consumers for years. But Naegelen…
LTK, the platform that underpins a large portion of the creator economy, is transforming into a standalone ecommerce platform with the help of its new agency of record, Deloitte Digital, and it wants to let the mass market know. It edged toward that goal today by launching its first national ad campaign. Earlier this year…
Burger King is moving on from its longtime incumbents, selecting independent agency O’Keefe Reinhard & Paul as its creative agency of record for the U.S. market and picking Omnicom’s PHD as RBI’s media agency of record in the U.S. for Burger King, Popeyes and Tim Hortons. Sources familiar with the review told Adweek that for…
A new sports ed-tech platform co-founded by St. Louis Cardinals manager Oliver Marmol offers aspiring athletes exclusive video training and the ability to speak directly with professional athletes through AI. The platform, called Versus (VS), is working up to a launch roughly six weeks from now, and is already in a long-term relationship with the…
Lands’ End has been myriad things in its history, hawking anything from yachting supplies to home goods to its current main focus–clothing. It’s also been a Sears subsidiary and an early pioneer for digital adoption, like introducing the first live chat option for customer service. What it hasn’t been recently is a company that’s earmarked…
What do BBDO, The Martin Agency, mcgarrybowen, Deutsch and Droga5 have in common? Over a six-year period from 2009 to 2015, they all served as Pizza Hut’s creative agency of record. There are certain clients who have a reputation for not sticking with an agency for more than a year. In the 2010s, perhaps the…
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