DoorDash received 8 million entries to its ambitious Super Bowl sweepstakes offering one person an item from every ad that ran during the Big Game. Now that a winner is flaunting their prizes, the brand’s challenge is to keep the momentum going as it positions itself as more than a food delivery service. Speaking at…
The nonprofit had a budget shortfall of roughly $2.5 million last year amid a difficult market for fund-raising.
Picture this: I’m a business affairs executive working at one of the most well-known creative agencies in the world. I’m in the office, and I look up as one of my co-workers gives me a familiar “good morning” head nod. I notice he is wearing an untied durag draped around his shoulders. Just then, another…
Roger Fidler tried his best, but the excellent business of journalism is gone for good. Can the idea of “news” survive in a digital world?
Roger Fidler tried his best, but the excellent business of journalism is gone for good. Can the idea of “news” survive in a digital world?
Despite being a sizable firm, Credit One Bank found itself struggling to amplify its brand awareness. It’s doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. It began as a media review. The brand team expanded its focus beyond media, inviting integrated…
Brands are seeking frictionless experiences as they aim to engage, sign up and drive loyalty with consumers across an increasingly fragmented retail landscape. In doing so they are adopting new technologies and strategies that will ultimately drive sales. This is the focus of Commerceweek, taking place in New York and online this week. Over the…
Roger Fidler tried his best, but the excellent business of journalism is gone for good. Can the idea of “news” survive in a digital world?
One company is lighting the fuse of multicultural marketing ahead of the TV upfront. Today at the Alliance for Inclusive and Multicultural Marketing’s Diverse Owned and Targeted Media GrowthFronts, Fuse Media revealed strategic partnerships with Lionsgate, Tastemade and Trusted Media Brands (TMB). The moves expand the company’s owned and operated channels and increase scale ahead…
Roger Fidler tried his best, but the excellent business of journalism is gone for good. Can the idea of “news” survive in a digital world?
Walmart’s intention to buy TV maker Vizio, the largest supplier of automatic content-recognition data in the industry, has sources wondering whether this precious ACR data will be available under the new ownership. In recent years, a bevy of upstart ad-tech firms sprung up to solve the challenge of measuring audiences in streaming TV environments. Many…
Roger Fidler tried his best, but the excellent business of journalism is gone for good. Can the idea of “news” survive in a digital world?
McCormick and Company didn’t need Taylor Swift and Travis Kelce or even the Kansas City Chiefs for its Frank’s RedHot brand to win Super Bowl 58. It just needed to cover their zone of influence. Tabata Gomez took McCormick’s CMO role in November after more than six years as a marketing leader with Stanley Black…
Karen Blackett, WPP’s U.K. president is set to leave the business after almost 29 years. During her time there she has held key leadership roles, including chief executive of MediaCom U.K. Blackett has risen through the ranks of the business after joining Mediacom U.K. (now EssenceMediacom) in where she would hold the posts of new…
(TrendHunter.com) The gaming industry continues to redefine boundaries, captivating audiences with cutting-edge technology, immersive experiences, and groundbreaking business strategies. From in-game real-time AI…
(TrendHunter.com) The gaming industry continues to redefine boundaries, captivating audiences with cutting-edge technology, immersive experiences, and groundbreaking business strategies. From in-game real-time AI…
For the dopest mani-pedi in town, head over to Nu Nail where the designs are “anything but half baked.” And if you’re looking for something a little more cerebral, try Cliffside Books for “high-quality inspiration” while pondering existential questions like: what came first, the flower or the seed? Ads for these Toronto-based businesses–slightly cheesy and…
Breakfast cereal commercials don’t often pack an emotional punch, but Quaker’s first global campaign was intentionally aimed at bringing tears to the eyes of consumers. Telling the lifelong story of a father and son together in the kitchen of their home, the full spot, at two minutes and 20 seconds, spans decades, beginning as they…
A contagem regressiva para a estreia da série “Fallout”, aguardada ansiosamente pelos fãs da franquia de videogame, começa com um evento de pré-lançamento no SXSW 2024. Situado na vizinhança de South Congress em Austin, Texas, o Prime Video prepara um retorno ao icônico Hotel San José para oferecer aos visitantes uma prévia da sua nova …
Leia SXSW 2024: Prime Video mergulha fãs no universo de “Fallout” com apocalipse imersivo em Austin na íntegra no B9.
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