Hasta La Creative!

Mais uma vez a Porsche estará presente no SXSW com uma ativação de destaque. Em 2024 a experiência vai focar no futuro eletrificado dos automóveis. Além de capturar o legado e tradição da marca, a Porsche quer se mostrar também inovadora. O Porsche Full Service vai acontecer no Ruby Star Drive-In em Austin, refletindo a …

Leia SXSW 2024: Porsche retorna a Austin para promover o futuro elétrico e sua excelência em serviço na íntegra no B9.

Dorothy “Dot” Lyon, a diminutive Midwestern housewife with military-grade survival skills, substitutes buttermilk for water in her Bisquick biscuits, adding “love and joy” as additional ingredients. The result is a fluffy carb so delicious and comforting that it staves off a revenge killing and tames an immortal Welsh-Scandinavian hitman. The day–and the home-cooked family dinner–is…

Volkswagen Group has promoted from within to fill the vacant global chief marketing officer (CMO) space at its eponymous brand, appointing Susanne Franz to the position. Franz has led global marketing for the group’s Audi brand since 2019. Now, she will be tasked with overseeing Volkswagen’s marketing efforts globally for its passenger car business. Among…

Em uma abordagem pouco convencional, a Lay’s decidiu capturar um comercial estrelado por Thierry Henry e David Beckham diretamente do estádio durante uma partida de futebol. A ação faz parte da campanha para a UEFA Champions League deste ano, contando com a participação dos jogadores para um desafio inédito: encontrar um torcedor com um pacote …

Leia David Beckham e Thierry Henry: Lay’s inova com comercial gravado ao vivo durante partida de futebol na íntegra no B9.

Amazon is the latest streaming company to join TV upfront week, following YouTube’s addition in 2022 and Netflix’s entrance last year. The company will host its first upfront week presentation on Tuesday, May 14, at Pier 36 in New York, with a reception after the event. During its presentation, the tech giant plans to highlight…

Smokey Bear has educated generations of Americans about how to prevent wildfires since the U.S. Department of Agriculture Forest Service introduced the mascot in 1944. A nostalgic campaign celebrates the character’s 80th birthday and the impact of the country’s longest-running public-service announcement, while keeping it fresh with a new voice actor and look. “Decades,” created…

Advertising services group Stagwell, which owns agency brands such as 72+Sunny and MDC Partners, has bolstered its European offer with the acquisition of a collective of specialist agencies known as Sidekick, which will join the network’s consultancy, Allison. The deal will see Sidekick, which currently employs 40 people in London, aim to bolster the brand…

(TrendHunter.com) The ‘AceStand’ folding titanium multitool is a rugged piece of everyday carry (EDC) equipment perfect for helping tactical enthusiasts enjoy an all-in-one experience from a small keychain-…

A few months back, Jeanniey Walden–just getting her sea legs as the new CMO of Rite Aid–set up a meeting with creative shop Leo Burnett. But what started as a simple meet-and-greet featured an unexpected surprise. “I saw some work that they had done that never made it to the light of day,” Walden told…

In this year’s presidential election, more people are turning to Instagram for news, even as the platform tries de-emphasizing “political content.”