Feb 28

Super Bowl Case Study: Inside a Spicy Social Marketing Win for Frank’s RedHot and Jason Kelce

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McCormick and Company didn’t need Taylor Swift and Travis Kelce or even the Kansas City Chiefs for its Frank’s RedHot brand to win Super Bowl 58. It just needed to cover their zone of influence. Tabata Gomez took McCormick’s CMO role in November after more than six years as a marketing leader with Stanley Black…

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