Paramount is making good on its commitment to collaborate with multiple measurement companies. Top line Today, the publisher announced it has partnered with cross-platform TV measurement company iSpot for a new currency integration. The collaboration allows the companies to measure and transact national TV advertising campaigns with iSpot’s currency across Paramount’s media and streaming platforms….
It’s fitting that the prank that became the 2023 Super Bowl’s most memorable marketing moment came from an agency known for mischief. After dragging viewers down rabbit holes in streaming service Tubi’s first Super Bowl ad, Mischief @ No Fixed Address had another trick up its sleeve to hijack advertising’s biggest night. When it appeared…
In the past nine months, ad agencies have been inundated with pitches from new generative AI companies, as well as incumbent tech giants like Meta and Google. However, as agencies delve deeper into the practicalities of existing generative AI tools, a growing sense of skepticism is taking hold based on frustrations with where the tools…
“Ladies, never let anyone tell you you are past your prime,” Michelle Yeoh told the world as she accepted her Oscar, making history as only the second woman of color to win Best Actress in a Leading Role in 87 years and the first Asian woman to win the category in that same time span….
In the 1980s, U.S. convenience stores had a dilemma: embrace pay-at-the-pump or not? Those in favor argued the self-service technology made life easier for people looking to fill their car with gas and go. Those opposed worried it would prevent customers from entering the store, where they might purchase a bag of Twizzlers or can…
(TrendHunter.com) Sculpting and toning beauty solutions seem to be popular in the October 2023 cosmetics round-up, with many brands advancing in anti-aging innovation. The AMIRO S2 is an interesting example. The…
Last month, tens of thousands of activists swarmed New York, demanding that corporations and governments swiftly transition away from fossil fuels. Two days later, activist group Clean Creatives released a report showing that nearly 300 advertising and PR agencies work for fossil fuel brands. Climate issues are also getting attention within the ad industry. Leaders…
The world of TV marketing is going through some striking changes. For years, advertisers have had celebrity talent as a backup plan for TV marketing campaigns, with press tours and public appearances being the secret sauce for successful rollouts. However, the Writers Guild of America and SAG-AFTRA strikes over the summer brought much of the…
In late March this year, Richard Branson’s adults-only cruise line Virgin Voyages wrapped up a short review of its global media business and selected GroupM’s EssenceMediacom to manage the account. But the cruise line reversed course before transitioning its business. It opted to stick with one of its incumbent agency networks, Omnicom Media Group (OMG)….
Pela primeira vez, a Netflix se junta à Mostra Internacional de Cinema de São Paulo para premiar um filme brasileiro de ficção. Por que isso importa: Esta parceria marca um passo significativo na promoção do cinema brasileiro, oferecendo uma plataforma global para filmes nacionais. Além de impulsionar a indústria cinematográfica do Brasil, o prêmio busca …
Leia Netflix e Mostra de SP lançam prêmio inédito para filmes brasileiros na íntegra no B9.
Para comemorar seus 30 anos na América Latina, o Cartoon Network lançou uma campanha que celebra a relação entre diferentes gerações de fãs e seus personagens favoritos. Por que isso importa A iniciativa não é apenas uma celebração de aniversário, mas também uma forma de reconhecer o impacto cultural e emocional que o Cartoon Network …
Leia Cartoon Network celebra 30 anos com fãs de todas as idades na íntegra no B9.
The vote, which followed the end of the strike on Sept. 27, officially brought to a close a bitter, five-month labor dispute. The actors remain on strike.
In late March this year, Richard Branson’s adults-only cruise line Virgin Voyages wrapped up a short review of its global media business and selected GroupM’s EssenceMediacom to manage the account. But the cruise line reversed course before transitioning its business. It opted to stick with one of its incumbent agency networks, Omnicom Media Group (OMG)….
Working with artificial intelligence can be polarizing. The future possibilities of generative AI create a sense of hope … and fear. We’ve been working with AI at our creative agency Omelet for a few years now. In early 2020, we started using AI to help automate the mundane parts of the banner localization process. Earlier…
Earlier this month, Apple launched its eco-themed campaign, “Mother Nature.” While the initial hype, ranging from fanboying to scrutinizing, has subsided, the implications of the campaign on how sustainability is marketed in the future are just beginning. In what can be deemed a critical moment for corporate sustainability, prominent early initiatives can shape norms and…
(TrendHunter.com) From racetrack-ready timepieces to Japanese home-inspired timepieces, this list of watch trends delves into some examples that showcase the allure of fine watches as a timeless symbol of…
Ahead of the holiday shopping season, toy company MGA Entertainment has brought a Bratz World augmented reality experience to Walmart stores across the U.S., allowing fans to celebrate their love of the fashion dolls in a variety of ways. Now through the end of the year, shoppers will be able to scan the QR code…
The luxury industry is notoriously exclusive–not just in the price of its products but for creative talent who want to work in the business. A new program from Gucci aims to open doors for young creatives from underrepresented backgrounds in Europe. Gucci has launched Changemakers, its social impact initiative established in North America in 2019,…
(TrendHunter.com) The fall fashion lines are starting to trickle in as labels are transitioning out of the summer season. For the Fall/Winter 2023 season, there is a great degree of versatility, both in terms of…
(TrendHunter.com) Many brands have released their 2023 Mid-Autumn Festival treats, in anticipation of the event which falls on September 29th this year. The Mid-Autumn Festival, also known as the Moon Festival or…
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