(TrendHunter.com) It is customary for the start of September to be full of fall-inspired food releases and 2023 is no different. As we transition out of summer, many brands aim to excite consumers about fall with…
If you were ever curious to know what a day in the life of Donald Glover looked or sounded like, his new collaboration with Bose will answer those questions–and some you didn’t have at all (anything involving tangelos and cows). The award-winning writer-producer-musician, best known for his hit FX series Atlanta, stars in “Sound Is…
A brand doesn’t need to air an ad during Kansas City Chiefs game to make a huge impact; it just has to know what’s happening in the NFL universe: Right now, there’s Taylor Swift and Travis Kelce’s rumored relationship. Swift wasn’t in Philadelphia’s Lincoln Financial Field Oct. 1 when the Eagles beat the Washington Commanders….
(TrendHunter.com) In the October 2023 pop culture trends, the business landscape reflects a growing symbiosis between brands and popular media. Companies are increasingly weaving narratives from streamed shows,…
(TrendHunter.com) The October 2023 mobile trends showed a surge in innovative app developments that transform mundane tasks into engaging experiences, as well as a heightened focus on durable, rugged and life-proof…
(TrendHunter.com) This list of October 2023 fashion for men trends covers products from each aspect of men’s fashion, from accessories and footwear to functional and eco-friendly apparel. Whether you are…
Donald Glover não é apenas o rosto da nova campanha da Bose; ele também é o cérebro criativo por trás dela, através de sua agência Gilga. Por que isso importa: Bose se alia a Donald Glover para criar uma campanha autêntica. A parceria não apenas destaca a nova tecnologia de áudio imersivo da marca, mas …
Leia Donald Glover assina nova campanha da Bose e deixa pistas sobre Childish Gambino na íntegra no B9.
Taika Waititi, ocupado demais filmando a segunda temporada de “Our Flag Means Death”, delega seu papel em um comercial de turismo da Nova Zelândia para seu dublê. A criação é da agência Augusto. Por que isso importa: Em um mundo onde a competição por turistas é acirrada, a Nova Zelândia mais uma vez aposta em …
Leia Taika Waititi tenta usar o próprio dublê para promover turismo na Nova Zelândia na íntegra no B9.
(TrendHunter.com) From single-person household TVs to calming childhood sleep speakers, this list of tech trends in October 2023 unveils the most impactful and influential trends shaping our digital future.
One…
(TrendHunter.com) From functional micronutrient bites to immersive wellness experiences, this list covers everything shaping the health and wellness landscape, encompassing physical fitness, mental resilience,…
You know what they say about how to relax when facing a stressful situation: Just picture everyone else naked. One Twenty Three West worked with BCLC’s PlayNow Sports to tap into this saying for a new campaign addressing the sometimes murky, in-your-face world of sports betting.
“Sports betting commercials are a sea of same,” says One Twenty Three West creative director Kate Roland. “They’re flashy, loud, and often not super clear—who am I betting with? Where’s my money going? We wanted to turn that intimidation factor on its head and lighten up the experience. With PlayNow Sports, there’s nothing to hide. You can just focus on enjoying the game.”
The “Picture Them Naked” spot shows football, hockey, and soccer through the eyes of potential sports bettors, doing just as the saying suggests: picturing everyone naked. The tone is light-hearted rather than the swagger that tends to define the category.
“As British Columbia’s only legal sports-betting site, PlayNow Sports gives a certain peace of mind that other betting sites just can’t offer,” says Jessica Bieniasz, Senior Specialist, Sports Brand & Advertising, BCLC at PlayNow Sports. “Our goal is to reduce intimidation on all fronts, so that people can get into the fun of the game. Not only are we B.C.’s home for safe and secure sports betting, we want to make it easier to learn your way around all the jargon and how to bet.”
The campaign launched this month in B.C. and continues through the fall on TV, online, and across social channels.
Title: Picture Them Naked
Client: BCLC
Senior Manager, Brand, Advertising, & Media: Michelle Wilson
Manager, Brand & Advertising: Julie Ivanusec
Senior Specialist, Brand & Advertising: Jessica Bieniasz
Agency: One Twenty Three West
Executive Creative Director: Rob Sweetman, Bryan Collins, Mo Bofill, Jeff Harrison
Creative Director, Writer : Kate Roland
Associate Creative Director, Art Director: Marie Cermakova
Managing Director, VP: Jaime Nilsson
Account Director: Maurine Cardoso
Producer: Lorrie Zwer
Production Company: Radke
Director: Matt Kazman
Director of Photography: Byron Kopman
Executive Producer: Dan Ford
Visual Effects: Nox Visual Effects
Editorial: Cycle Media
Editor: Mathew Griffiths
Colourist: Sam Gilling
Audio/Music: Wave Productions
Audio Director: Craig Zaruzan
Media Agency: Cossette Media
Group account Director: Michelle McBeth
Associate Account Director: Mallory Smylie
Media Planner: Jasmine Dhaliwal
Media Coordinator: Mili Mathur
(TrendHunter.com) In the wave of October 2023 business trends, the modern business landscape is undergoing a transformative shift, underpinned by three key pillars: technology, sustainability, and consumer-centricity….
(TrendHunter.com) This list of October 2023 autos trends showcases some of the most innovative and noteworthy releases across the industry in the past month. These include new vehicles, features, accessories, and…
(TrendHunter.com) This list of computer trends for October 2023 details all the exciting innovations influencing how we interact with digital elements. Not only does this list cover computers, but it also offers…
(TrendHunter.com) Whether looking for sneakers, footwear, or related products, such as socks, this curated monthly list covers the latest innovative releases across the industry. While some products focus more on…
(TrendHunter.com) The business landscape in October 2023 is buzzing with innovative lifestyle trends that expertly marry utility, popular culture, and sustainability. Everyday products are witnessing a technological…
(TrendHunter.com) The October 2023 marketing trends show that businesses are navigating a landscape rich in innovation, cultural resonance, and sustainability. Central to this is the profound influence of technology,…
(TrendHunter.com) When it comes to the October 2023 food trends, it comes as no surprise that pumpkin spice has once again come out on top.
Though many dismissed it as a fad that would quickly fizzle out, pumpkin…
(TrendHunter.com) Branded Halloween costumes offer loyal brand fans a fun and effortless way to stand out during the season, while also providing brands with additional exposure and engagement opportunities. In a…
In a world where technology is advancing at an unprecedented pace, staying informed and connected with the latest trends and innovations has never been more crucial. Enter TechMagic with Cathy Hackl, a new weekly podcast that promises to be your ultimate guide to the ever-evolving world of technology. The first episode debuts Oct. 11. TechMagic…
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