Oct
09
When It Comes to Ad Copy, Sustainability Is Not Green, It’s Gray
Posted in: UncategorizedEarlier this month, Apple launched its eco-themed campaign, “Mother Nature.” While the initial hype, ranging from fanboying to scrutinizing, has subsided, the implications of the campaign on how sustainability is marketed in the future are just beginning. In what can be deemed a critical moment for corporate sustainability, prominent early initiatives can shape norms and…
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