Many books discuss the history of platforms like Facebook, YouTube and Instagram, but there’s a lot more to the social media story. Taylor Lorenz, technology columnist at The Washington Post, decided to reveal it all. Her book, Extremely Online: The Untold Story of Fame, Influence and Power on the Internet, gives a unique user’s view…
Adobe e o grupo Havas anunciaram parceria para transformar os fluxos de criação – desde a ideia até a entrega final – com ferramentas de IA generativa; conhecidas como Adobe Firefly. Por que isso importa: A colaboração deve permitir que as agências Havas ofereçam criações personalizadas aos clientes de forma mais eficiente, reforçando a consistência …
Leia Adobe e Havas anunciam parceria para otimizar fluxos de criação com inteligência artificial na íntegra no B9.
A Meta anunciou uma série de atualizações nos formatos de publicidade para Reels. Impulsionadas por inteligência artificial, as novidades buscam aperfeiçoar a eficácia dos anúncios e facilitar o processo de criação. Por que isso importa: Com 200 bilhões de visualizações diárias, o Reels do Instagram e Facebook se tornou um território crucial para anunciantes na …
Leia Reels ganha atualizações estratégicas para anunciantes na íntegra no B9.
With over 23 million AncestryDNA customers, over 40 billion historical records, and more than 133 million family trees, Ancestry provides the best resources for consumers across the globe who are interested in finding out who they are and where they came from. To help spark an interst in family and what it means to be […]
The post An Invite to “Discover, Preserve, and Represent” Your Family appeared first on Adpulp.
The strategy mirrors efforts by extremist groups like the Islamic State and Al Qaeda in years past.
When it comes to gaming, certain publishers just know how to create franchises that produce loyal fanbases beyond their platforms. Activision Blizzard has created numerous games that players cannot get enough of like Call of Duty, World of Warcraft and Spyro. But the challenge is always, how do you get people excited about new releases…
In a recent interview at Brandweek, Mayur Gupta, CMO of Kraken, shared his unique journey and perspectives on the role of marketing leadership in driving business growth. Gupta’s background as an engineer has provided him with a valuable systems thinking approach to marketing, allowing him to navigate the complex landscape where technology, data, and creativity…
The publication has struggled to grow subscriptions in recent years.
Before opening The Community (La Comunidad) with his brother, Jose, Joaqu?n Moll? almost quit advertising. He came from big shops, saw through successful award-winning work, and yet Moll? yearned to do advertising differently. Now, in the agency’s 23rd year, the Moll?s brothers can celebrate their successes at the next family dinner. This year alone, The…
Angry advertising employees cracking open this Adweek issue might’ve recently wondered why they’ve returned to work at a dusty office building. Small creative agency Alto and its client Upwork, a freelance marketplace, rooted out who’s responsible for those return-to-office mandates and a career’s worth of burnout. It’s not management or even Don Draper. It’s some…
Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March, according to the company. During its annual creativity conference, MAX, held in Los Angeles, the creative software provider introduced Firefly Image 2 and Firefly Vector,…
At the Wyman Building, there’s no ambiguity about what you’re in for. Every Tuesday and Thursday, on the uppermost floors of this tawny-stoned warehouse in Minneapolis’ Warehouse District, the din of conversation never really ceases. Everywhere, people are meeting, pitching, “speed dating” and participating in “collision sessions”–a type of hackathon designed to tap into the…
 |
 |
| THE ORIGINAL? 13 09 SR (Serge Ruffieux) Footwear– 2022 Click the image to enlarge Source : The Impression Photographer : Fiona Torre (France) |
LESS ORIGINAL Pierre Hardy Footwear – 2023 Click the image to enlarge Source : Instagram Photographer : Rory Van Millingen (France) |
In this episode of Brave Commerce, Sharon John, president and CEO of Build-A-Bear Workshop, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss brand licensing, consumer-centric approaches and the unique experience Build-A-Bear offers its customers. As the conversation begins, John reflects on her journey in the industry, emphasizing the importance of understanding consumers and culture….
For a decade, marketers have found success on social media by roasting customers, and even flirting with them. But with Gen Z, and platforms like TikTok on the rise, the jokes may be wearing thin.
(TrendHunter.com) In October 2023, eco trends have become more than just buzzwords in the business arena—they represent a fundamental shift in how companies operate and deliver value. A growing commitment to…
(TrendHunter.com) The eco transportation trends for October of 2023 include accelerated development of e-bikes, market expansions for electric vehicle companies, and industry-wide innovations that improve various…
Thanks to an era where brands are running more pitches, but for smaller scopes, many agencies have been left fighting for scraps of new business. But storied agency Ogilvy is feasting on a buffet of wins including Verizon, SC Johnson, Jameson and H&R Block. The hot streak is fueling agency growth and attracting new talent…
For a decade, marketers have found success on social media by roasting customers, and even flirting with them. But with Gen Z, and platforms like TikTok on the rise, the jokes may be wearing thin.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
