Your Black Friday prep is already starting, thanks to Amazon. Today, Amazon told Adweek that three companies, Columbia Sportswear, Bose and Carnival Cruises, would be advertising during the first-ever Black Friday NFL telecast, a program expected to give consumers a variety of targeted shopping opportunities all while watching the game. In addition to the advertiser…
Swedish convenience store chain Pressbyr?n’s marketing campaign aims to get shoppers to stop in for a cinnamon bun, but the creative has proved so delicious that the ads were stolen. The work from Stockholm-based creative agency ?kestam Holst promotes the popular snack, called kanelbulle in Swedish, with the tactics of early 2000s perfume marketing. Out-of-home…
He fled Nazi persecution in Paris, learned his craft as a teenage orphan and became known for his shots of Marilyn Monroe, Elvis Presley, Jacqueline Kennedy and many others.
Filmmaker and actor Taika Waititi’s schedule is overflowing these days, with highlights that include walking in his first New York Fashion Week show for Herm?s, popping into the MTV Video Music Awards and stumping for his soccer-themed flick Next Goal Wins on the film festival circuit. The long-gestating Star Wars film he’s supposed to write?…
Gatorade redefine o que é um “clássico” no futebol, estendendo o termo para além dos gramados profissionais e direto para as ruas e escolas do Brasil. No minidoc acima, a marca demonstra uma noite típica do “clássico de Paraisópolis”. Por que isso importa A campanha “Gatorade Hidratador dos clássicos do Brasil” não só reforça a …
Leia Gatorade lembra que nem todo ‘clássico do futebol’ acontece nos campos profissionais na íntegra no B9.
Com lançamento da nova linha 3 em 1, a Samsung busca redefinir o que uma Smart TV pode fazer. Nova campanha, criada pela Cheil, promove aparelhos que oferecem qualidade 4K, acesso a jogos via Xbox Xcloud e streaming gratuito. Por que isso importa Em um mercado saturado de opções de TVs, a Samsung quer destaca …
Leia 4K, games e streaming: Samsung lança primeira TV 3 em 1 do mercado na íntegra no B9.
To celebrate the Halloween season, Snapchat is debuting a Phantom House mystery content series that will allow viewers to follow along with three content creators as they attempt to escape the Phantom House. This campaign will appear across Snapchat’s Chat, Camera, Stories and Spotlight tabs. The weekly series will feature three of Snapchat’s Snap Stars,…
Chime is a banking app with a serious social following. At nearly 1 million Instagram followers, the Chime app stands out from other banks in its loyal fanbase. But the decade-old brand is looking for wider name recognition, which is why it recently selected AKQA as its integrated marketing agency. The partnership looks to redefine…
Amidst the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around generative AI. Here’s this week’s update: On the policy and legal front: Arranged by the trade organization News Media Alliance, representing over 2,000 publishers and the interests of the news media industry, numerous…
This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That’s why, for the first time, Adweek has a theme for its Agency of the Year awards program: Building a Better Agency. Adweek…
Editor’s note: In this article, Adweek deviated from its style of using Latinx due to the writer’s preference. Latine is a gender-neutral form of Latino. Our beloved Spanish language has been used as the be-all-end-all of Hispanic marketing for too long. It’s been used almost exclusively in many cases to justify the marketing spend–a quick…
Authorities agree that climate change will never be effectively addressed if ordinary consumers don’t make responsible choices. But there’s a problem: Those ordinary people also tend to assume their choices aren’t going to make much of a difference. To understand when and why people find it hard to make sustainable choices, climate-focused nonprofit Project Drawdown…
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| THE ORIGINAL? Shell / Road Safety / Instagram & Drive– 2018 « Don’t story and drive » Click the image to enlarge Agency : JWT Istanbul (Turkey) |
LESS ORIGINAL Movistar / Road Safety / Instagram & Drive – 2023 « Don’t tap and drive » Source : Cannes Lions Print Longlist Agency : Wunderman Thompson (Argentina) |
The agency said Mr. Musk was subpoenaed to testify last month about his purchases of Twitter’s stock last year, but he failed to appear.
Listerine e Ogilvy Madrid lançam “PlayListerine”, uma playlist no Spotify feita sob medida para a sua rotina de higiene bucal. Por que isso importa Em um mundo onde as marcas buscam ser mais do que apenas produtos, Listerine está usando a música como uma ferramenta para conscientizar sobre a importância do cuidado bucal e, ao …
Leia “PlayListerine”, uma playlist no Spotify feita sob medida para escovar os dentes na íntegra no B9.
McDonald’s lança a campanha “Méqui na Madruga”, buscar tornar-se o destino oficial para matar a fome após a festa. A criação é da GALERIA.ag, com produção da Hungry Man e Loud+. Por que isso importa Em uma era onde a conveniência é rei, o McDonald’s quer estar onde a fome te pega: na madrugada pós-balada. …
Leia “Méqui na Madruga”: McDonald’s reforça vocação como destino oficial da fome pós-balada na íntegra no B9.
The station, which had called the Met’s newer operas unsuitable because of their “difficult music” and “adult themes and harsh language,” reversed course.
For the second time this year, the social network X (formerly Twitter) plans to relax its advertising rules for cannabis companies. Though details were scant, the sneak peek at the new policy came at the recent Benzinga Cannabis Capital Conference, with X’s sales and partnership executive Alexa Alianiello saying that feedback from the industry spurred…
Since the dawn of programmatic advertising, unscrupulous publishers have been devising ways to manipulate digital ad auctions, getting brands to spend money to run ads without putting in the work to develop content that actually brings in viewers. These spammy websites have had a lot of names over the years, from clickbait to content farms,…
Você consegue diferenciar uma bolsa Chanel de US$ 10.000 de uma réplica de US $200? Uma extensa matéria do New York Times, mostra que a indústria da moda de luxo está de cabeça para baixo e a culpa é das “superfakes”. Seja Chanel, Hermès, Louis Vuitton, Prada, Dior, Gucci, Fendi, Yves Saint Laurent, Bottega Veneta, …
Leia Superfakes: as imitações quase perfeitas que abalam o mercado de luxo na íntegra no B9.
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