T-Mobile’s viral campaigns with Scrubs alums Zach Braff and Donald Faison have taken over Super Bowl and holiday TV marketing–and for good reason. From a Grease-themed ad with John Travolta to a Love Actually spoof–and even a parody of “I Feel Pretty”–the partnership has changed how T-Mobile approaches its creative campaigns and relationships with talent….
From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan’s Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games. The massive convention floor was filled with activations of all sizes from some of the world’s most recognizable brands like Marvel, Nickelodeon…
Many of the more than 250 books she published explored contemporary social issues; others retold fables from her native Northern Ireland.
TikTok is allowing people to celebrate the Halloween season by adding a variety of themed AR effects to their videos on the social networking platform. TikTok users can change their appearance with AR effects like the “Random Halloween Eyeliner” and “Random Halloween Face” effects made by Effect House creator @tetedetamere, as well as create horror-themed…
Anacapri e Guaraná Antarctica lançam uma coleção conjunta, que inclui desde calçados até bolsas, como desejo de levantar questões sobre o papel das marcas na construção da identidade brasileira. A iniciativa reflete valores como diversidade e descontração, frequentemente associados ao Brasil. O que mais você precisa saber
Leia Anacapri e Guaraná Antarctica se unem para lançar coleção de calçados e bolsas na íntegra no B9.
Mr. Stewart and Apple are parting ways because of creative differences over “The Problem,” people with knowledge of the decision said.
In October, Dylan Mulvaney issued a message to advertisers after former brand partner Bud Light failed to support her through transphobic hate and dented its own sales in the process. “If you’re going to ask us to capitalize on our vulnerabilities and our traumas, at least have our backs when the going gets tough,” she…
Agora, o ChatGPT pode fazer mais do que conversar; ele pode criar imagens a partir de prompts graças ao modelo de inteligência artificial DALL·E 3. A integração, que estava em testes, já está disponível para todos os assinantes do ChatGPT Plus. Por que isso é importante Segundo comunicado da OpenAI, a integração de DALL·E 3 …
Leia OpenAI lança atualização do ChatGPT com integração ao DALL·E 3 na íntegra no B9.
“Há um soldado em todos nós” está de volta, e a polêmica também. A Activision revelou novo curta para o lançamento de “Call of Duty: Modern Warfare III”, criado pela 72andSunny, que também marca o 20º aniversário da franquia. Por que isso importa: Em um momento de violência global crescente, a Activision decidiu reviver o …
Leia Activision ressuscita slogan polêmico para lançamento de “Call of Duty: Modern Warfare III” na íntegra no B9.
Seeing untold promise in new technology, he was a prime mover in the creation of the cable industry, helping to transform Time Warner Cable into a giant in the field.
If New York, Seattle, Los Angeles, Chicago and Atlanta seem spookier than normal this October, you have Disney to thank. The company’s new series Goosebumps premiered on Friday, Oct. 13, alongside a robust, cross-platform marketing campaign throughout the country. “It’s one of the more aggressive ones, definitely one of our bigger campaigns,” Pamela Levine, head…
“Há um soldado em todos nós” está de volta, e a polêmica também. A Activision revelou novo curta para o lançamento de “Call of Duty: Modern Warfare III”, criado pela 72andSunny, que também marca o 20º aniversário da franquia. Por que isso importa: Em um momento de violência global crescente, a Activision decidiu reviver o …
Leia Activision ressuscita slogan polêmico para lançamento de “Call of Duty: Modern Warfare III” na íntegra no B9.
As the latest Israel and Hamas war reaches its two-week mark, an overwhelming surge of videos and photos claiming to portray the ongoing turmoil has inundated social media platforms. So far, Elon Musk’s X (formerly Twitter) is struggling to combat wartime misinformation, making advertisers even more cautious about returning to the beleaguered platform. The platform’s…
Visitors to the Mus?e du Louvre in Paris can view a selection of Egyptian artifacts in new ways thanks to Egypt Augmented, a series of augmented reality experiences created by Snap’s AR Studio. According to Snap, these AR experiences will “reveal the shapes, materials, colors and decorations of the selected works, all of which have…
O logo icônico dos Rolling Stones vai adornar a camisa do FC Barcelona, graças a uma parceria com o Spotify, patrocinador do clube espanhol. O uniforme especial será utilizado no clássico contra o Real Madrid pela LaLiga, no próximo dia 28 de outubro, e também lançado para venda em edição limitada. Por que isso é …
Leia Em parceria com Spotify, Rolling Stones estampa camisa do Barcelona no El Clásico na íntegra no B9.
Over the past five years, products making environmental, social and governance (ESG) claims have outpaced those that do not, according to a joint McKinsey and NielsenIQ study. ESG products now account for nearly half of all retail sales in examined categories. Companies that value sustainability also want to deepen brand loyalty with consumers who prioritize…
News organizations are scrambling to adjust to the latest rift in the long-fractious relationship between publishers and tech platforms.
Max Verstappen, bicampeão de F1, é o rosto da nova campanha da Heineken 0.0 que quer mudar como você vê o “motorista da vez”. As agências Le Pub e Dentsu são responsáveis pela criação. Por que isso importa Consumo de álcool e direção são sempre uma combinação perigosa. A Heineken está usando sua influência para …
Leia Com Max Verstappen, Heineken 0.0 redefine o papel de “motorista da vez” na íntegra no B9.
In 1892, a quarterback named Paul D. Hubbard invented a way to communicate privately with his teammates at Gallaudet University, a school for deaf and hard of hearing students. Worried that opposing teams could steal Gallaudet’s plays because they were communicating through American Sign Language (ASL), Hubbard proposed they gather together in a tight circle…
Handing off the NFL’s Super Bowl commercial to flag football scored huge growth for the sport, but it took a whole team of athletes, coaches, schools, leagues and brand partners to push it over the goal line. Back in February, the National Football League and its creative agency partners at 72andSunny gave roughly 115 million…
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