Hasta La Creative!

Even as climate change becomes more devastatingly apparent–and Big Oil’s role in it increasingly irrefutable–major polluters like Exxon, Shell, BP, Chevron and Saudi Aramco still have the world’s biggest advertising and public relations firms in their corner. Industry activist group Clean Creatives today released its third annual F-List, which names 294 agencies that worked for…

Madonna Badger discusses her work with See It Be It and how women impact the future of creativity.

A new investment from private equity firm Falfurrias Capital Partners has propped up independent full-service agency Brainlabs’ valuation to an estimated $320 million. Brainlabs declined to confirm the investment amount. The estimated value is according to sources familiar with the matter who spoke with Adweek anonymously. The agency’s been executing an aggressive expansion strategy, with…

From unconventional full-funnel strategies to novel uses of artificial intelligence to provocative creative campaigns, B2B marketers are increasingly shaking off the notion that their style of marketing is staid and risk-averse. What we’ve found is they are wildly inventive, innovating at scale, transforming their industry and setting the tone for their B2C counterparts. Against this…

Ahead of the release of Apple’s iPhone 15 on Sept. 22, Verizon partnered with musician J Balvin to launch Catch My iPhone, an augmented reality game and sweepstakes featuring a giant animated version of the singer. The Catch My iPhone AR game can be played by visiting Verizon’s website or clicking the link in the…

Club Med redefine o luxo com seu novo posicionamento e identidade, inspirada em sete décadas de história e na essência francesa. Por que isso é relevante? O Club Med, pioneiro em resorts premium all inclusive, busca se reinventar. A nova campanha “Isso é L’Esprit Libre”, criada pela 180 Amsterdam, reflete uma abordagem mais contemporânea e …

Leia “L’Esprit Libre”: Club Med revela o que significa espírito livre em novo posicionamento global na íntegra no B9.

A young woman is hunched over her textbook like a gull on the water’s edge, so immersed in thermodynamic theory that she seems not to notice that she’s alone in the darkened room. Suddenly, the library’s green desk lamps flicker, light streaks through the large bay windows, and pages of ancient books turn by themselves….

In the fast-paced, competitive food and beverage world, brands seldom masterfully blend business acumen with a genuine dedication to serving the community. Success is often attributed to innovative menus, exceptional customer service or celebrity-endorsed marketing. We traditionally assume the content is king and put the community impact behind the bottom line. But while most are…

American workers are tired and tired of being overlooked while struggling to make ends meet. Meanwhile, corporate profits are soaring to unheard-of heights. According to the Economic Policy Institute, profits at Ford, General Motors, and Stellantis almost doubled between 2013 and 2022, totaling $250 billion. Is that money trickling down to the workers in the […]

The post United Auto Workers Is Battling the Culture of “Corporate Greed” appeared first on Adpulp.

(TrendHunter.com) The G-SHOCK GMA-S2100MD is one of several new timepieces from the brand that’s designed with women in mind to provide a feminized take on the brand’s traditionally masculine models.

The…