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| THE ORIGINAL? Wizo – 2022 What happens when artificial intelligence is asked to draw a CEO (a doctor, a president) Source : Luerzer’s Archive, Best Ads On TV Agency : Blanco Tel Aviv (Israël) |
LESS ORIGINAL Jamais Sans Elles / Women’s Day – 2023 What happens when artificial intelligence is asked to draw a CEO (a surgeon, a fireman) Click the image to enlarge Agency : Havas Paris (France) |
The latest campaign from McDonald’s in Romania centers around a young Chess prodigy that owes a debt to the character of Wednesday Addams as it promotes the value of its Home Menu Mix offer. Created by DDB Romania, the latest campaign aims to launch its new value platform and communicate its items as good value…
SunnyD Vodka Seltzer joins other products that blur category lines, including Mtn Dew Hard Seltzer, raising the possibility of regulator scrutiny.
War rooms. Oppo dumps. Eight-figure budgets. How the quest for awards-season glory got so cutthroat.
McCann Worldgroup has announced a new sustainability dashboard, the Green Tracker, to measure progress as it works to decarbonize its business. The dashboard will offer a real-time look at the agency’s global emissions across 14 data points, from air travel and taxis to electricity and heating for nearly 100 offices. For now, the tracker is…
Remember the one where McDonald’s flipped its golden arches from an M to a W? Then KFC replaced its Colonel Sanders mascot with an image of his wife Claudia Sanders for a day. British retailer Ann Summers temporarily rebranded as WomAnn Summers. NBCUniversal-owned TV channel E! transformed into SHE! These and other past marketing stunts…
Messages and depositions from the network’s stars like Tucker Carlson revealed serious misgivings about claims of election fraud even as some of the hosts told their audiences of millions a very different story.
Direct-to-consumer brands are rethinking their channel strategy, specifically a return to retail, and for a handful of good reasons. While the pivot takes a contrarian stance on the “unavoidable” takeover of online commerce, smart brands are leaning into national retail relationships with a physical and digital footprint. On the surface, the timing of this shift…
Retirement equity fund TIAA and The Martin Agency are taking bold steps–literally–to address the massive financial disparity plaguing Black Americans pondering retirement. The financial services firm and its AOR have launched “Stepping Further,” the latest initiative in its #RetireInequality campaign, to draw attention to a sobering stat: 54% of Black Americans currently do not have…
“Ted Lasso” vai acabar na terceira e última temporada, que estreia no próximo dia 15 de março no Apple TV+. E nada como um pint para celebrar ou chorar as pitangas pelo fim de uma grandes séries de comédia da atualidade. Para isso, o Airbnb, em parceria com a Warner Bros. Discovery, vai oferecer três …
Leia Airbnb oferece uma noite no pub The Crown & Anchor para os fãs de Ted Lasso na íntegra no B9.
Pelo segundo ano consecutivo, a Volkswagen aposta na sua minivan elétrica como atração para o público do SXSW. A ID. Buzz – sucessora espiritual da icônica Kombi – será exibida no Rollins Theatre, em Austin, para promover os esforços de eletrificação da montadora. Faz tempo que o veículo, que tem feito sucesso na Europa, está …
Leia Volkswagen leva kombi elétrica, ID. Buzz, para o SXSW 2023 na íntegra no B9.
In this episode of Brave Commerce, Austin Leonard, head of sales at Sam’s Club Member Access Platform (MAP), highlights the increasing need to offer value to consumers in exchange for their engagement with your brand, especially as we shift to a post-cookie future. The rise in retail media has resulted in fewer and fewer consumers…
New bill would give President Biden the ability to force a sale if foreign-owned applications present a national security threat to U.S. users.
After winning the 2021 NBA championship, the Milwaukee Bucks became a basketball sensation with its leading star, Giannis Antetokounmpo. However, in 2012, the team had no established brand story or marketing team. Enter Dustin Godsey, the first marketing hire at the organization. In this episode of the Speed of Culture podcast, Suzy founder and CEO…
For many professional athletes, becoming a sports commentator is the typical route after retiring from a sport. Former safety of the New Orleans Saints and Tennessee Titans Kenny Vaccaro turned to a different kind of game after leaving the field. In December 2021, Vaccaro announced his retirement from the NFL to focus on his professional…
Instagram keeps track of the content each user searches for in their personal search history. Users have the option to delete their search history at any time. Our guide will show you how to delete your search history while using the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS….
SharkNinja is awarding its media business to Carat U.S., following a competitive review that the brand led itself. The review was an “expeditious process,” said Michael Law, Carat’s North America CEO, estimating just six weeks passed from when Carat received the brief to when it learned of the decision. “In the world of pitches, this…
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