How Marketers Co-opted International Women’s Day–And What They Should Change

Remember the one where McDonald’s flipped its golden arches from an M to a W? Then KFC replaced its Colonel Sanders mascot with an image of his wife Claudia Sanders for a day. British retailer Ann Summers temporarily rebranded as WomAnn Summers. NBCUniversal-owned TV channel E! transformed into SHE! These and other past marketing stunts…

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