Hasta La Creative!

As marketing tactics continue to evolve across search and social, marketers are always on the lookout for new ways to reach their audience and tap into new ones. The rise of the zero-click search, where users perform searches but don’t click on links that take them outside of the Google ecosystem, is one recent phenomenon…

Uber’s musical Super Bowl ad unites Sean “Diddy” Combs with a cast of hitmakers to produce a song that will get stuck in people’s heads. The brand has unveiled its full-length spot ahead of the Big Game on Feb. 12, after previously releasing a teaser starring Diddy. This is its third consecutive Super Bowl ad…

If you’ve ever found yourself hand deep at the bottom of a Pringles tin while trying to scrape out the last few tasty morsels of potato chip dust, then consider yourself seen in the brand’s Super Bowl 57 ad. The snack maker is due to pop up during the Big Game for the sixth consecutive…

Super Bowl advertising costs money, but being in the Big Game doesn’t guarantee long-term success. Some brands that have had lauded and memorable spots in Super Bowls past are limping along or have faded away completely. The dotcom boom of the late 1990s and early 2000s found a lot of companies trying to gain a…

Over just a few short years, Klarna has become one of the foremost buy now, pay later (BPNL) options when shoppers hope to buy something big. It’s not just a sign of the financially tight times; it’s also a testament to the ease with which consumers can use BPNL methods to get the goods they…

Farmers continue to face myriad existential challenges: climate change, regulation, rising costs and slimmer margins. And family farms are being driven out of business: According to 2022 Canadian census figures, the number of farms has fallen by 44% in the last 45 years, from 338,552 in 1976 to 189,874 farms in 2021. Canada-based McCain Foods…

The author of ‘Makeover from Within: Lessons in Hardship, Acceptance, and Self-Discovery’ shares his thoughts on forging your own path.

Creators wouldn’t mind brands cutting back on product and rosters.