Feb
02
Accenture Song hires new global metaverse lead
Posted in: UncategorizedConsultancy claims that consumer interest in the metaverse will create a $1 trillion ecommerce opportunity by the end of 2025.
Feb
02
Bud Light – "Hold" / Miles Teller (2023) :60 (USA)
Posted in: Uncategorized
Feb
02
E*trade – Boss baby getting ready / SBLVII teaser (2023) :15 (USA)
Posted in: Uncategorized
Feb
02
Paramount+ – A Mountain of Entertainment – “Stallone Face” – (2023) :60 (USA)
Posted in: Uncategorized
Entertainment
Sylvester Stallone is the only one crazy enough to climb the “Stallone Face” side of the mountain.
Feb
02
Erin Andrews Saves Valentines Day as a Gritty Anti-Hero for Her Line of Sports Gear
Posted in: UncategorizedValentine’s Day marketing for oblivious significant others writes itself around this time of year. “Seeking a gift for that special someone? Tell her how much you love her with a [random floral arrangement/oddly brown diamond/set of lingerie you didn’t get the measurements for] at [insert brand] today.” It’s holiday marketing precipitated on not knowing your…
Feb
02
Blockbuster Video is doing a Super Bowl stunt—with cockroaches
Posted in: UncategorizedAtlantic New York worked with the chain’s last remaining store for a spot that will only be on VHS.
Feb
02
Messenger: How to Use the Black History Month Chat Theme
Posted in: UncategorizedFebruary is Black History Month, and to celebrate, Messenger released a Black History Month chat theme featuring textile patterns created by Hadiya Williams. When the Black History Month chat theme is activated, the chat’s emoji will automatically change to the black heart emoji. Our guide will show you how to use the Black History Month…
Feb
02
Inside the Super Bowl's hottest ad trend—brand partnerships
Posted in: UncategorizedSeveral marketers, including Molson Coors, General Motors and Netflix, are sharing the Super Bowl spotlight this year as the brand partnership trend offers a new way to amplify marketing investment.
Feb
02
Meta Soars by Most in Decade, Adding $100 Billion in Value
Posted in: UncategorizedMark Zuckerberg’s company recorded its biggest daily market gain in nearly a decade, as the mood brightens among tech investors.
Feb
02
Accenture Song Hires New Netherlands and Metaverse Leads
Posted in: UncategorizedAccenture Song has made two senior executive hires in Europe: Patritia Pahladsingh was named as CEO and managing director of Accenture Song in The Netherlands, and Magic Leap’s James Temple joins as its global metaverse lead. Pahladsingh joined from TBWANeboko, where she was managing director, having spent 17 years within the Amsterdam-based creative agency. She…
Feb
02
Huge lays off 6% of staff as client cutbacks hurt digital agencies
Posted in: UncategorizedAn estimated 72 employees are affected at the Interpublic Group of Cos. shop.
Feb
02
Top 90 Autos Trends in February – From Toroidal Vehicle Propellors to Car-Incorporated Air Purifiers (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) This list of autos trends for February 2023 includes future-facing technologies that significantly improve efficiency and performance while reducing price barriers. This list covers accessories, add-…
Feb
02
Will Ferrell Dead-Pans With Netflix in General Motors Co-Branded Super Bowl Ad
Posted in: UncategorizedNetflix and General Motors are back in the Big Game–but this time together. The two brands teamed up for a 60-second Super Bowl ad featuring Will Ferrell as the newest lead in top Netflix series including Stranger Things, Squid Game, Bridgerton, Army of the Dead, Love is Blind and more, with GM electric vehicles heavily…
Feb
02
How signal loss is giving way to investment in zero-party data
Posted in: UncategorizedLoss of signal due to privacy regulations has meant less-consistent attribution, but zero-party data is showing impressive gains in marketing effectiveness.
Feb
02
Top 35 Toys Trends in February – From Compact Gel Capsule Blasters to Interactive Puppy Playsets (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) This list of February 2023 toys trends covers innovative releases over the last month from branded toys, toys for young children, and toys for consumers of all ages.
For modern children’s toys,…
Feb
02
Inside Priceline’s Omnichannel Super Bowl Campaign Built Around Kaley Cuoco and New Sonic Branding
Posted in: UncategorizedFor the latest Super Bowl 57 advertising news–who’s in, who’s out, teasers, full ads and more–check out Adweek’s Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 12 for the best in-game coverage of the commercials. Priceline has been doling out travel deals for…
Feb
02
Billy Porter on how his iconic tuxedo ball gown changed everything
Posted in: UncategorizedThe actor, singer, director, producer, composer and playwright explains how his legendary fashion moment happened.
Feb
02
Paramount+’s Stallone Super Bowl Ad Is Anything But Rocky
Posted in: UncategorizedWhen it comes to Paramount+’s Super Bowl ad, you can take it at face value. After skipping the Big Game last year, the streaming service is returning with a 60-second spot featuring the star of Paramount+’s Tulsa King, Sylvester Stallone. The ad once again takes place on Paramount Mountain, but the setting has a new…
Feb
02
Sylvester Stallone scales Paramount Mountain for Paramount+ Super Bowl commercial
Posted in: UncategorizedAd is a continuation of the Paramount+ ‘Mountain of Entertainment’ campaign that debuted during 2021’s Big Game.
Feb
02
Stella Artois Taps The Sims to Help Players Be Unfiltered and Free
Posted in: UncategorizedPremium Belgian beer brand Stella Artois is set for its first foray into the world of gaming with the release of an unofficial tie-in with Electronic Arts franchise The Sims, which will allow players to download and add the brand’s campaign into their own virtual worlds. The release of the Stella Artois Unfiltered mod pack…
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