The sound of basketballs being dribbled will continue to reverberate throughout the metaverse, as the National Basketball Association detailed a multiyear extension of its partnership with Meta. Meta Quest is the official virtual reality headset of the NBA and Women’s National Basketball Association, and Meta will have a presence at major events for both leagues…
Honda calls the 2023 Pilot TrailSport “the most off-road-capable Honda SUV ever.”
Ty Ahmad-Taylor joined Snap Inc. in the newly created position of vice president of organic growth and product marketing. He had been vp of product marketing at Meta since 2017, leading an 800-person organizations across product/engineering and sales, which is similar to his new role at Snap. Ahmad-Taylor will oversee advertising and revenue product marketing…
The AI tool has lit up the internet since its introduction in November.
Data clean room companies, which help publishers securely match their audience’s first-party data with that of marketers, are aiming to capture more market share as the ad industry seeks more privacy-focused ways of targeting. Partly, this will come from offering more interoperability between players, as shown by the recent announcement from data clean room tech…
Along with Spotify’s job cuts, Chief Content and Advertising Business Officer Dawn Ostroff will leave as part of a broader reorganization, the company announced.
Advertising agency network Publicis Groupe has named GroupM’s CEO for EMEA Demet ?kiler as its chief operating officer (COO) for EMEA. ?kiler, who was also the country chair for WPP in Turkey and a member of GroupM’s global leadership team, will join the rival agency network and be charged with scaling and delivering new cross-culture…
IAB leader warns that the iPhone maker and some in Washington want to “cripple” the industry with overzealous data restrictions.
Reddit rang in the new week with two promotions and two new hires. Harold Klaje became Reddit’s first-ever chief revenue officer, after serving as executive vice president and president of global advertising for nearly three years. He will continue reporting to chief operating officer Jen Wong, and Reddit credited him with helping “verticalize, globalize and…
The company expects to keep hiring in the coming year despite the foreboding economic winds that have rattled the ad industry.
Ad Age Best Places to Work 2023 honors 50 companies doing a standout job and examines factors that separate the best from the rest. Winning formula: Fair pay, good benefits, diverse workforce, work-life balance—easy to say, hard to do.
Best Places to Work delivers the score on 50 companies doing a standout job in the ad business. Winners earned high marks on factors ranging from compensation and benefits to corporate culture and leadership.
Sometimes brands take on a life of their own, expanding their appeal beyond the original intended audience. The North Face is one such example–after starting out as a product for climbers, it has become one of the hottest brands in fashion. Now, The North Face faces a marketing challenge of speaking to two different audiences:…
Having just returned from the annual CES convention in Las Vegas, Benjamin Braun, Samsung’s European chief marketing officer, is excited about the technology he saw on display. Yet he’s also not entirely convinced by the interest around artificial intelligence tool ChatGPT that has captured the business world’s attention. Describing it as “fun,” Braun does believe…
In 2022, winter came early to Ukraine. As temperatures plunged below 0 degrees celsius in November, the Russian military targeted Ukraine’s energy infrastructure. Despite that, the creative communications industry has continued to work through the combat, finding ways to operate amid the peril remaining Ukrainians face. Everyone is playing their own part in keeping Ukraine…
She collaborated on the melodies for signature commercials that sang the praises of McDonald’s, Coca-Cola and other brands.
Few governments have approved regulations, often because of free-speech concerns. New mandates from China could change the tone of the debate on digital forgeries.
She was well known in the San Francisco area for focusing on subjects like racism, sexism and drugs, in columns that sometimes angered sports stars.
There’s no guaranteed career path in advertising. And at some point, we all need help, mentorship, or just a sympathetic ear. David Burn and Dan Goldgeier chat with Wade Sturdivant, longtime Creative Director and Copywriter and the founder of NowAndThentor, a free service to provide feedback as needed to ad professionals of all kinds. In this […]
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