Warner Bros. Discovery to offer Nielsen currency alternative
Posted in: UncategorizedMedia giant strikes deal with VideoAmp to transact against in ad deals.
Media giant strikes deal with VideoAmp to transact against in ad deals.
The tax software company returns for its 10th consecutive Big Game spot.
For every woman who bets on a sporting event in the U.S., there are four men exchanging high fives in the sportsbook around her. For women who want to place bets, the gender imbalance they encounter among sports bettors has deep roots in its illegal, male-dominated history. For gaming companies and their marketers, it’s a…
Industry insiders polled by Ad Age forecast some potentially bumpy, but ultimately fruitful, changes for the new year.
Brands use influencers for many things, but the Super Bowl has been reserved for traditional celebs—a trend that will likely hold in 2023.
THE ORIGINAL? Kenzo Paris / Autumn Winter – 2013 Click the image to enlarge Source : Fashion Network Art Direction : Toilet Paper / Maurizio Cattelan |
LESS ORIGINAL Les Gens & Vous / Agency self-promotion – 2022 Click the image to enlarge Source : Linkedin Agency : Les Gens & Vous, Lyon (France) |
The grocery delivery brand rolls out a new loyalty program and discounts amid inflation.
Fresh off the heels of its biggest brand partnership and activation to date, Roku teamed up with three consumer packaged goods brands for shows from Roku Originals. Coca-Cola, Henkel and Scott’s have all signed on as sponsors for three original shows: Emeril Tailgates, Children Ruin Everything and Martha’s Garden. “It’s been interesting to see, especially…