Warner Bros. Discovery to offer Nielsen currency alternative

Media giant strikes deal with VideoAmp to transact against in ad deals. 

TurboTax's Super Bowl commercial tells people to not do their taxes

The tax software company returns for its 10th consecutive Big Game spot. 

How Sports Betting Companies Are Trying to Reach Women

For every woman who bets on a sporting event in the U.S., there are four men exchanging high fives in the sportsbook around her. For women who want to place bets, the gender imbalance they encounter among sports bettors has deep roots in its illegal, male-dominated history. For gaming companies and their marketers, it’s a…

32 ad execs predict industry trends for 2023

Industry insiders polled by Ad Age forecast some potentially bumpy, but ultimately fruitful, changes for the new year.

Why Super Bowl ads will likely bypass influencers

Brands use influencers for many things, but the Super Bowl has been reserved for traditional celebs—a trend that will likely hold in 2023.

An absurd lookalike / L’originalité foulée aux pieds?

THE ORIGINAL?
Kenzo Paris / Autumn Winter – 2013
Click the image to enlarge
Source : Fashion Network
Art Direction : Toilet Paper / Maurizio Cattelan
LESS ORIGINAL
Les Gens & Vous / Agency self-promotion – 2022
Click the image to enlarge
Source : Linkedin
Agency : Les Gens & Vous, Lyon (France)

Visualized Professional Time Trackers – The Conceptual 'Tempo' Time Tracker is Intuitive

(TrendHunter.com) The conceptual ‘Tempo’ time tracker has been designed by Ahmet Berat Akyol as a solution for professionals to help them better visualize their schedule and stay on task.

The device…

Space-Saving Hydroponic Gardens – The ExoTower Modular Hydroponic Garden Tower is Slender

(TrendHunter.com) The ExoTower modular hydroponic garden tower is a space-saving indoor gardening solution for consumers to use as a way to keep their favorite vegetables and herbs on hand for year-round growing….

Keychain EDC Tool Accessories – The CRKT Pocket Driver Stash Tool is Durably Designed

(TrendHunter.com) The CRKT Pocket Driver Stash Tool is a durable piece of everyday carry (EDC) equipment perfect for makers and DIYers alike to keep in their collection. The tool is characterized by its aluminum…

FreshDirect targets price-conscious shoppers with new campaign

The grocery delivery brand rolls out a new loyalty program and discounts amid inflation.

Roku Partners With 3 Leading CPG Brands in Further Originals Push

Fresh off the heels of its biggest brand partnership and activation to date, Roku teamed up with three consumer packaged goods brands for shows from Roku Originals. Coca-Cola, Henkel and Scott’s have all signed on as sponsors for three original shows: Emeril Tailgates, Children Ruin Everything and Martha’s Garden. “It’s been interesting to see, especially…

Jägermeister turned its BeReal account into an advent calendar in Spain

digital

Drinks & Alcohol

“Real Adviento” has turned the brand’s BeReal channel into an advent calendar.