Fox’s Thanksgiving Day New York Giants vs. Dallas Cowboys NFL game averaged 42 million viewers, breaking a TV record set in 1990. In addition to its eye-popping NFL ratings, Fox Sports has also seen record viewership for English-language soccer during the 2022 FIFA World Cup, as well as the biggest audience since 2011 for Nov….
There’s a cynical old saying: Hatred breeds excellence. Scoff if you’d like–but not before you hear the story of how that adage created one of America’s best-known holiday gifts: a sturdy little appliance known as Mr. Coffee. Vincent Marotta was a Cleveland real estate man whose business stalled when he couldn’t secure financing. One morning…
In the space of a month, the world’s two biggest SVOD streamers–Netflix and Disney+–have opened their platforms to marketers for the first time, each debuting an advertising-supported tier and ushering in a new chapter of the streaming wars. In March, Disney+ was the first to announce an ad-supported product, which debuted Dec. 8 in the…
Sexual health care company Wisp has, for years, relied on digital channels like paid search, social and affiliate marketing to get the word out about its telemedicine services, which expedite access to sexual and reproductive health care. By last June, Wisp was ready to diversify its media mix, especially as the Supreme Court was slated…
By now it’s clear that anyone betting on the post-Covid inflationary period being a short-term blip rather than the beginning of a long spate of hardship has resolutely lost. Consumer sentiment is increasingly moving from nervousness to existential fear as the “heat or eat” dilemma looms ever larger this winter. As expected, most early responses…
Microsoft had a whole garage to begin its journey to greatness, but Michael Watts didn’t have that luxury. He founded his creative production agency Hook in a closet in his Michigan home–because the garage was already being used by his roommates. Now, Hook boasts more than 100 employees across San Francisco and other locations, and…
First-party data is at the top of the marketer’s wish list this holiday season. But actually having the systems, structures and privacy compliance procedures in place to enable transactions with first-party data is another story. Michael Lampert, director of global marketing data strategy and CRM Lead at Mondelez, took the stage at Adweek’s NexTech Summit…
Gender-based violence is a global crisis that often begins with unhealthy perceptions of masculinity. New work from Canadian social-advocacy group White Ribbon demonstrates that the dangers aren’t just in those perceptions, but just how close many men are to the violent behaviors that spawn as a result. White Ribbon launched a new campaign, “I Knew…
Wavemaker previously held the business and expanded its remit globally last year
In this week’s episode of To Dine For, host Kate Sullivan is joined by Laura Sage, the creator and CEO of Chill, a modern meditation studio. Sage was driven to create Chill by her desire to establish a regular meditation practice for herself and her frustration at not being able to find a meditation studio…
On this week’s episode of Yeah, That’s Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by Jameson Fleming, Adweek’s managing editor for agencies and brand marketing, to discuss this year’s Agency of the Year award winners and the changes made to our selection process to better reflect the…
In 2023, advertisers are looking forward to the merger of TV streaming and linear, new ad formats, and programmatic that addresses both the buy and sell side.
Ahead of the FIFA World Cup Qatar 2022 semifinal matches Tuesday and Wednesday (Dec. 13 and 14), Instagram released four chat themes inspired by the countries remaining in the tournament: Argentina, Croatia, France and Morocco. Each of these themes features colors inspired by the respective country’s flag. Our guide will show you how to use…
Consumers could walk away with as much as $2,250 as T-Mobile targets Verizon, AT&T, Comcast and Charter users.
The singer’s holiday anthem, first released in 1994, ends Taylor Swift’s six-week run atop the Hot 100 singles chart.
Careers are often looked at as journeys, with destinations sprinkled along the path as we navigate towards what is in theory, a destination of sorts, achieving a goal you’ve set your sights on. But along that path, there are often conflicting signs telling you to turn both left and right and also somehow straight ahead…
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