Aug
26
Alex Jones Accused of Hiding Assets From Sandy Hook Families
Posted in: UncategorizedThe Infowars fabulist has been funneling millions out of his empire while claiming bankruptcy, the Sandy Hook families suing him say.
Aug
25
Twitch Set to Kick Off SUBtember Initiative
Posted in: UncategorizedSeptember is SUBtember on Twitch. Gaming PC brand Lenovo Legion is the official sponsor of the monthlong event, during which viewers can support their favorite streamers with no caps on discounted subs with perks customized by each streamer, including badges, channel points, custom emotes, select ad-free viewing and additional exclusive offers. Viewers can receive up…
Aug
25
TikTok ramps up connected TV push
Posted in: UncategorizedSocial platform seeks to hire CTV product leader as short-form video takes higher stake in streaming space.
Aug
25
Macallan, Bentley Motors Rev Up Partnership to Produce the Sustainable ‘Macallan Horizon’
Posted in: UncategorizedBritish luxury car maker Bentley Motors and single malt Scotch brand The Macallan teamed up last year on a sustainability initiative focused on reducing their carbon footprints and changing how they source materials. The first product of that collaboration will be The Macallan Horizon, a limited-edition single malt whiskey in a novel horizontal bottle, which…
Aug
25
Deutsch LA Creative Chairman Pete Favat retires from advertising
Posted in: UncategorizedThe creative vet ends a storied career filled with breakthrough work including ‘Truth,’ Progressive’s Flo, Dr Pepper’s Lil’ Sweet, Converse’s Grandmama and more.
Aug
25
Instagram: How to Share a Post Using a QR Code
Posted in: UncategorizedInstagram now allows users to share posts using QR codes. This process will allow users to save a picture of a post’s QR code to their device’s camera roll, which they can upload and share wherever they’d like. Users can share normal posts and Reels using QR codes. Our guide will show you how to…
Aug
25
Sean Hannity and Other Fox Stars Face Depositions in Defamation Suit
Posted in: UncategorizedThe depositions are one of the clearest indications yet of how aggressively Dominion Voting Systems is moving forward with its suit against the media company.
Aug
25
How programmatic audio delivers transparency and brand safety
Posted in: UncategorizedProgrammatic ads bought on podcasts and streaming music services deliver better targeting, measurement, retargeting and efficiency.
Aug
25
Ahead of Expected IPO, Instacart Debuts Biggest Ad Campaign Ever
Posted in: UncategorizedAfter years of developing and honing a service appreciated by shoppers around the country, Instacart has recently turned its attention to another avenue for driving growth: brand building. As Laura Jones, Instacart’s chief marketing officer, put it, the shift in marketing is about “moving from transactional to inspirational.” Instacart’s latest campaign–its largest ever, in terms…
Aug
25
Florida Pair Pleads Guilty in Theft of Ashley Biden’s Diary
Posted in: UncategorizedAimee Harris and Robert Kurlander admitted to participating in a conspiracy in which Ashley Biden’s diary ended up in the hands of the conservative group Project Veritas near the end of the 2020 campaign.
Aug
25
Instacart’s biggest brand campaign features Lizzo’s grocery order
Posted in: UncategorizedThe app is looking to boost product discovery in new push featuring a VMAs spot, Snapchat game and more.
Aug
25
Google Display & Video 360 Adds Digital Out-of-Home to Mix
Posted in: UncategorizedGoogle’s Display & Video 360 digital campaign management platform added a digital out-of-home component Thursday. The company said Thursday that digital OOH ads are now available to all Display & Video 360 users, encompassing screens in public places such as airports, bus stops, elevators, shopping centers, stadiums and taxis, adding that brands can run different…
Aug
25
Watch the newest commercials from MasterClass, Hulu, HelloFresh and more
Posted in: UncategorizedAt a Hulu corporate retreat, marketing team members try to figure out how to explain what Hulu + Live TV is.
Aug
25
How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture
Posted in: UncategorizedKarma’s World is officially making its mark, and Chris “Ludacris” Bridges couldn’t be happier. That’s because it took the award-winning rapper, actor, producer and now children’s book author over a decade to bring the animated children’s program to audiences. Now, the show and its titular character–which has earned multiple NAACP award nominations since its debut…
Aug
25
Long Live the Indie Bookstore
Posted in: UncategorizedAs a former English major, professional writer, and fan of books, I was happy to read in The New York Times that “small booksellers not only survived the pandemic, but many are thriving.” More than 300 new independent bookstores have sprouted across the United States in the past couple of years. Given how bookstore sales […]
The post Long Live the Indie Bookstore appeared first on Adpulp.
Aug
25
Ads Begin in Texas Governor Race, With O’Rourke’s Highlighting Abortion
Posted in: UncategorizedLast week, Gov. Greg Abbott released a first ad and, on Thursday, Beto O’Rourke, the former El Paso congressman and perennial Democratic hopeful, countered with two of his own.
Aug
25
How Big Ten’s massive media deal is part of commissioner's plan to revamp conference
Posted in: UncategorizedWith upcoming expansion and broadcast rights contract, Kevin Warren positions the conference to grab more power as college sports become more like the pros.
Aug
25
Nike Holds the Mic as Women’s Soccer Finds Its Voice
Posted in: UncategorizedA brand doesn’t need an ad or sponsorship to prove its worth. Sometimes, it just needs a story. Creative agency Observatory had a proposition for Nike in 2021: Why not build an entertainment studio focusing on sports and culture? Instead of trying to wedge diverse, relevant stories into 30-second ads selling products, why not make…
Aug
25
‘Bluey’ Is About Everything, Especially Music
Posted in: UncategorizedThe creator behind the series “Bluey” on Disney+ says, “I didn’t want the usual kids’ TV scoring.”
Aug
25
Clif Bar Partners With Venus Williams and Outdoor Afro to Inspire More Diversity in Nature
Posted in: UncategorizedThough the pandemic has seen a boom in outdoor activity, particularly within U.S. national parks, it has also brought further into focus a lack of accessibility and inclusivity within the outdoors industry. And while the issue is certainly not new, it’s received increased scrutiny that outdoor retailers and brands are trying to finally address, including…
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