Five years ago, I wrote a column asking if brand purpose had “jumped the shark.” I was reacting at the time to a Saturday Night Live skit that featured brand managers of Cheetos being pitched by rival agencies. One of the agencies just wants to show kids having fun and snacking. The other agency pitches…
Former Mother Design exec Matt van Leeuwen will be the design division’s U.S. lead.
All major projects must begin with clear objectives. In the age of abundant data, what is the point of building yet another data depository? Even when the goal is narrowed down to a customer data platform (CDP), the structure of it may widely vary depending on user types and related marketing channels. And it should…
After reducing S4’s full-year earnings estimate and pausing hiring, Sorrell is now looking to “build back better.”
Food delivery business Just Eat Takeaway saw its marketing expenses grow by 40% to $421.64 million (414 million euros) during the first half of the year. As delivery orders decreased by 7%, it announced it is actively exploring a partial or full sale of U.S. asset Grubhub, which it only acquired a year ago. Despite…
Retailer Claire’s is updating its image to become more of a lifestyle brand and will be running a TV campaign this fall.
When the Philadelphia Flyers introduced Gritty in 2018, the googly-eyed orange mascot became an instant sensation. Whether motivated by joy, fear or intense bewilderment, the internet could not stop commenting on the professional hockey team’s bearded creature. Then came Murph, Nerf’s first-ever mascot. Debuting in June, Murph is an anthropomorphic character made out of 10,000…
Twitter’s audience is open to discovering brands on the platform and roots for the company to prevail in its court case against Musk, according to a survey from Ad Age and The Harris Poll.
The business and culture publisher Insider announced Wednesday morning that it has hired Orlando Reece, an executive at Univision, to serve as its first-ever global head of sales, a new role that reflects a larger internal transformation underway at the company. Reece, who begins Aug. 8, will oversee domestic and international sales at Insider and…
Revenue from digital advertising fell slightly in the second quarter, but subscription revenue continued to rise sharply, the company said.
Hotel company IHG, which owns Holiday Inn, is rolling out a new brand campaign to showcase its revamped loyalty rewards program.
Although TikTok might be the hot platform for brands to be on, they have put far more dollars into their Instagram influencer marketing.
Meta has made thousands of dollars on ads promoting abortion reversal, a procedure that supposedly reverses the course of a medical abortion, according to a new report from watchdog Media Matters. The viability of these procedures is unproven, and they have been called unethical by the American College of Obstetricians and Gynecologists. The existence of…
A few thoughts about the value of breakthrough creative ideas—and the straitjacket of massive overhead.
The success of any good relationship, personal or professional, can come down to one thing: trust. For global pharmaceutical and biotech company Bayer, that’s where things began with Oliver Group, the BrandTech Group-owned marketing consultancy. “We just became an extension of what they were doing as brand marketers,” said Kristi VandenBosch, president of Oliver US….
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When you’re in the wedding business, you exist and thrive on the firm belief love conquers all. And in the case of Loverly’s new partnership with Bed, Bath & Beyond, there has never been a more urgent time to prove it does. During an unusual season in which wedding-planning platforms are making more game-changing decisions…
The team has had many great players since World War II, but it was Mr. Scully, a gifted storyteller and a master of the graceful phrase, who became the enduring face of the franchise.
At 17, I made a vow to “never work a desk job a day in my life,” and clearly, I’ve walked down a completely different path as a digital executive for a global retail company. However, the monetary realities of being a struggling artist were beyond daunting. When your heart is driving 100% of your…
Ryan Reynolds’ brands Mint Mobile and Aviation American Gin have no plans to launch a creative agency review. The companies can skip the cost and the hassle–probably forever–because Reynolds is the creative director of both of their creative AOR, Maximum Effort. With the actor at the center of the relationship between brands and agency, Mint…
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