– 1,745 entries from 58 countries have been selected as finalists for MAD STARS 2022
– The United Arab Emirates was the country with the most ent
At a time when many companies feel the pressure to shift from soft declarations of brand purpose to the hard sales numbers delivered by performance marketing, Truist is trying to balance both accounts with its current marketing campaign. CMO Vinoo Vijay’s strategy is premised on the idea that leading with purpose can promote client growth…
DTC shaving brand Billie has spent years working to break taboos about body hair, pointing out its strange absence in most shaving commercials and attempting to run paid ads on Facebook and Instagram that were rejected as “adult material” for showing hair peeking out of bathing suits. A new “Rules of Body Hair” campaign points…
Twitter began testing the addition of hashtags to Communities on Android and the web, with iOS to follow soon. The social network said in a tweet that hashtags will appear at the top of the Community page ranked by most popular to least popular in terms of usage in that Community. Twitter Twitter continues to…
Twitter said in a Schedule 14A form filed with the Securities and Exchange Commission Tuesday that it called a special meeting of shareholders Sept. 13 at 10 a.m. PT/1 p.m. PT to vote on Elon Musk’s $44 billion agreement to acquire the company. The company said in its filing that its board of directors unanimously…
Mere days after making a three-year, $150 million commitment to its Oversight Board, Meta threw its first tough assignment at the independent body tasked with making recommendations on matters related to content on Facebook and Instagram. Then-Facebook began outright removing Covid-19 misinformation in the early stages of the pandemic in 2020, rather than flagging it,…
With new variations of Covid-19 at play, the need for blood donations has reached a crisis level. A nationwide blood shortage might sound like the premise for a horror movie, but as many healthcare providers can attest, the danger is all too real. In light of the Red Cross declaring its first-ever blood crisis in…
The singer-songwriter’s surprise return to the stage at the folk festival she first played in 1967 was an act of bravery, joy and reinterpretation.
Microsoft’s overall sales rose the least since September 2020.
A&W, a feisty challenger brand with a throwback vibe, has played with the concept of celebrity in the past, elevating its own workers to star in its advertising while fast food rivals made deals with world famous musicians and influencers. But there’s no denying the allure of true name recognition. So the chain has enlisted…
Advertising—especially search ads—might be positioned to weather a crunch in marketing spending.
Pinterest entered into a multiyear, multimillion-dollar partnership with /dev/color, a global career accelerator for Black executives, software engineers and technologists. The platform said in a blog post Tuesday, “At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that mission starts with building a workforce that is…
The results of Nike’s global media review are in, and the brand has selected two new agencies. IPG Mediabrands’ Initiative will handle Nike’s media globally and in the EMEA and APLA regions, while independent media agency PMG is now Nike’s integrated media AOR in North America. The account is worth approximately $1 billion total and…
Klondike confirmed it discontinued its Choco Taco product this month, after 40 years
Mint Mobile is pulling a bulk of its media investment from the performance-savvy VaynerMedia (VM) in a move to build an in-house media practice capable of handling lower-funnel marketing. Ryan Renolds’ cellular company partnered up with Gary Vaynerchuk’s media agency three years ago, but the two partners understood they could amicably breakup long before they…
Understand the basics of recession economics and marketing, and create a game plan to not only safeguard your business but also invest in its future.
Twitter allows users to turn off read receipts so that other users won’t know when they’ve seen their direct messages. When someone turns off read receipts, they also won’t be able to see read receipts from other Twitter users. Our guide will show you how to turn off read receipts from within the Twitter mobile…
Unilever Plc said it’s still pushing up prices as it faces the biggest cost surge in decades with “truly unprecedented” inflation hitting many of its key markets.
On this week’s episode of Brave Commerce, Brie Olson and Alfred Chang, the President and Co-CEO of PacSun, join hosts Rachel Tipograph and Sarah Hofstetter to discuss consumer identity. Brie and Alfred speak on how PacSun, as a clothing brand, is catering to evolving views on gender and gender neutrality. They explain how they promote…
PMG will handle North American media duties as well as global digital capabilities, while Initiative will handle integrated media globally.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
