Jul 26

As It Focuses on Its DTC Business, Nike Picks Initiative and PMG as Media Agencies of Record

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The results of Nike’s global media review are in, and the brand has selected two new agencies. IPG Mediabrands’ Initiative will handle Nike’s media globally and in the EMEA and APLA regions, while independent media agency PMG is now Nike’s integrated media AOR in North America. The account is worth approximately $1 billion total and…

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