How many different cryptocurrencies are there? Are they safe? And how is adland using them anyway? Ad Age has the answers to your most pressing crypto questions.
Newly named Pinterest CEO Bill Ready boasts an extensive background in commerce and payments from previous roles at Google, PayPal, Braintree and Venmo, so it should come as no surprise that the company’s first major feature reveal under his watch is centered on shopping. Pinterest introduced four shopping-related updates Thursday: the Pinterest API (application-programming interface)…
Blockchain-backed Collectible Avatars have arrived on Reddit. The platform explained in a blog post Thursday, “About two years ago, we launched a new and improved Avatar Builder, allowing anyone to generate and customize their own personal avatar–a unique way to display identity on Reddit. Shortly thereafter, we made countless accessories, outfits and hairstyles available to…
Most western Muslims will tell you they feel undervalued and under-served by the brands they admire, follow and consume.
Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader’s Digest and Taste of Home, has grown ad revenue thanks to investments in first-party data. Now, it’s using first-party data to increase deal size, win more pitches and move brands from relying on third-party data to using…
When it comes to supply-path optimization, in some cases more is still more. The ad sales house CafeMedia, which monetizes the websites of hundreds of independent publishers like MacRumors, increased its programmatic revenue by building and activating two new integrations–one for Prebid and one for the Amazon Transparent Ad Marketplace–that allowed it to source demand…
Digital media company Goodway Group has acquired Canton Marketing Solutions, which it will merge with marketing transformation consultancy Control v Exposed to strengthen its martech and data engineering offer as third parties cookies disappear. The deal will expand CvE, founded in 2019, to around 40 people–with the aim of helping brands to overcome the growing…
Women’s soccer has been overshadowed by the men’s game for decades. But this is slowly changing, as seen in a new Nike ad in which the women’s game takes center stage. Nike’s campaign for the UEFA Women’s Euro 2022, which started on July 6, celebrates the players leading the charge today, while also elevating the…
How many different cryptocurrencies are there? Are they safe? And how is adland using them anyway? Ad Age has the answers to your most pressing crypto questions.
After a two-year delay, the UEFA Women’s Euro 2022 soccer tournament kicked off in Manchester’s roaring Old Trafford on Wednesday night. England defeated Austria in the first match, with EY predicting a TV audience of 250 million will tune in throughout the two-week competition Organizers have sold a record 500,000 tickets to fans from 99…
In a game called GeoGuessr, competitors try to pinpoint where in the world a Google Street View image has been taken. Some can do it in seconds.
IPG’s Arun Kumar wants big marketers to play bigger role in fixing measurement issues.
Havas Media Group (HMG) has opened a business-to-business (b-to-b) advisory unit working with launch clients such as Danish shipping business Maersk, Twill, JDE Professional and ABB. The global division will be known as Havas Business and will be headquartered in the U.K. Working with existing clients within the Havas roster from around the world, it…
To promote its Prime Day 2022 sales event, set for July 12 and 13, Amazon has dedicated more resources to a group of people who just keep growing in influence: influencers. For the first time ever, the ecommerce giant secured a handful of event spaces and filled them with merchandise set to go on sale…
Amazon will receive options for a 2% stake in Grubhub and will have the opportunity to increase the holding to 15%.
With cookies being phased out, marketers need a better way to measure the effectiveness of their media spend.
Cannes used to be the annual procession of Adland’s finest to a privileged corner of the Riviera to recognize the best work and strongest ideas of an industry with the potential to affect huge societal change. In recent years, it has become mostly associated with too much wine and too little actual effect on the…
In addition to small businesses, the arts community was adversely affected during the pandemic lockdown—particularly the live performing arts. The Cannes Lions International Festival of Creativity provided the perfect forum for City National Bank Executive VP and Chief Marketing, Product and Digital Officer Linda Duncombe and Critical Mass CEO Chris Gokiert to discuss the importance of supporting the arts, particularly during and after the financial pressures brought on by the pandemic.
Duncombe and Gokiert join Ad Age Studio 30 Editor John Dioso for a special beachside chat in Cannes about why investing in the arts is not just the right thing to do as a culture and a society, but is also a smart business decision—one that reflects the values of both an agency and a financial institution (or any corporation) while providing a talent pipeline for creativity.
Digital agency Huge is laying off about 3% of the agency, CEO Mat Baxter confirmed to Adweek today. Baxter told Adweek that the agency, which has about 1,200 employees across 12 global markets, made the cuts in response to the changing market and clients cutting spend. “We’re seeing clients either cancel, move or pause activities,”…
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