NBCUniversal has joined the upfront wrap party. The company confirmed on Thursday, June 30, that it had finished talks for its “largest global, national and local 2022-2023 upfront” ever. With the news, it’s now the fifth upfront week presenter to cross the finish line this year, trailing TelevisaUnivision, Paramount, Fox and The CW. According to…
Long Hollywood’s leading innovator, the streaming service is staying the course, despite serious challenges to its business and questions about its content.
Automotive brand ?koda is all too aware that it is not the leading car brand in France, so for the launch of its new vehicle, the ?koda Fabia, it decided to use that underdog status to effect, by hacking online reviews of more popular cars in the country and adding its own ads in the…
News organizations join other businesses that will reimburse employees who need to travel to access reproductive health care.
Panera Bread calls its Charged Lemonade—a new drink containing plant-based caffeine from guarana and coffee extract—a “force of nature.”
Prudential worked with StrawberryFrog on campaigns like last year’s “Who’s Your Rock?” spot, which brought back its retired boulder logo to celebrate parents, teammates and friends. The creative agency positioned the insurance company as one of these supportive forces, but after an extensive review process, Prudential has found a new rock. Prudential Prudential spent an…
“Dancing With Myself,” on NBC, shows the deep influence of the dance challenge on popular culture, even as its hold on TikTok has loosened.
Being authentic in your marketing requires a commitment to six core traits, ensuring consistency and keeping your purpose at the center of everything you do.
In recent years Dentsu has made public commitments to DEI and equitable media buying. Now it’s expanding its brand assurance group–a team that oversees brand safety, brand responsibility and brand suitability. With the expansion comes a promotion for Deva Bronson, who since February has led brand assurance for Dentsu Media in the U.S. Now, Bronson…
Independent media agency Horizon sees potential in First Tube to strengthen its capabilities in the metaverse.
Craft retailer Michaels is focusing on messaging of both value and brand during the economic downturn and rising prices.
Here’s how to defend spending and benefit from the recovery.
With the arrival of the metaverse, the physical and virtual worlds are becoming increasingly blurred. As brands continue to jump on this trend, it was perhaps inevitable that one would come up with a very 2022 idea: letting a person live inside a video game. Pringles has launched a competition that will offer one winner…
As kids heave off to actual camp, McDonald’s is releasing its “reimagined” digital version of organized summer fun aimed at Gen-Z customers. It features food deals, merch offers from designers like streetwear brand Ma(R)ket and concert performances by artists such as Kid Cudi. Oh–and yes–there is a “limited edition” Retro Grimace Pool Float users can…
The Thomson Reuters Foundation teamed up with Google’s Jigsaw unit and Twitter on TRFilter, a new tool that lets journalists document and manage instances of online harassment and abuse. TRFilter syncs with a journalist’s Twitter account and uses machine learning technology to automatically recognize and flag harmful comments, and it offers users the options to…
Earlier this year, McCain Foods enlisted performer and RuPaul’s Drag Race UK star Baga Chipz as its “creative director.” Now, the brand has pulled one of the ads following complaints from the public of “misogynistic” and “offensive” language. Over 170 people so far have complained to the UK’s Advertising Standards Authority (ASA) about the “Anything…
Honda is bringing the Hondaverse to Fortnite on Twitch. The Fortnite category on Twitch has more than 80 million followers, and the automaker described the Hondaverse as a fully immersive virtual world within Fortnite on Twitch. The Hondaverse will feature multiple custom maps and debut Thursday (June 30) with the Honda Parkour world, built around…
Ad Age’s ranking of recent metaverse activations from brands and others leaning into the virtual craze.
LGBTQ+ marketers weigh in on the state of rainbow advertising during June.
The 70-year-old brand looks to challenge preconceived notions as it shifts focus to philanthropic programs.
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