With Amazon’s eighth annual Prime Day likely once again approaching at the end of June, the ecommerce giant opted to host its first-ever pet-specific sales holiday on May 2 to usher in National Pet Month. While Amazon did not share any metrics that demonstrate how consumers responded to the event, it is noteworthy because it…
In its first-ever NewFronts presentation, the digital video company Tastemade announced Thursday afternoon the launch of its fourth network, Tastemade Home–a new partnership with measurement company iSpot and a slate of 27 new original series. The media company has specialized in producing video content for digital and social platforms since its launch in 2012, giving…
For some, Cinco de Mayo is a time for celebration. For many others, the often Americanized holiday is a day full of stereotypes and inauthentic attempts to celebrate the Mexican culture. In an effort to authentically honor the holiday’s roots, the Mexican-owned beer brand Modelo launched “Cinco Aut?ntico,” a campaign that urges fans to reject…
Esports brand FaZe Clan is ramping up production of original content with a new reality competition series to provide more premium reach for brand marketing partners. And the esports giant is coming into this new phase with a new partner: lifestyle nutrition brand Ghost. The news comes after FaZe Clan ended its partnership with energy…
A custom-made pair of jeans called Cleopatra’s Jeans has been revealed in Amsterdam. This visual statement sends a message to the denim and fashion industries: ‘Let’s work together to find innovative solutions to make textile waste history. Let’s make fashion’s future waste-free’.
Cleopatra’s Jeans is an attention-grabbing example of how tech can solve the sizing issues behind clothing wastage. They may look like a ‘normal’ pair of jeans, but these were tailored to the long-deceased Egyptian queen. Through cutting-edge 3D scanning, plus historical and genetic research to calculate the timeless style icon’s body shape, these jeans demonstrate the possibility of creating a perfect fit for anyone in the world. As a call to arms, these jeans pave the way for a future where every order can be tailored perfectly to the customer – meaning no returns, and no waste.
Independent, full-service advertising agency St. John has created a new advertising campaign for client Metro Diner, a growing chain of casual eateries based in the Southeast. “Want What You Want” was designed to connect with the brand’s current guests while also reaching a younger audience and let millennials know that the brand attributes align with their wants, needs, and desires.
LUX is standing up for virtual voice assistants to highlight the contagious nature of sexist attitudes in a new initiative launched today called ‘Shut up Sexism’ – created in collaboration with creative agency Wunderman Thompson Singapore.
Almost 3 billion people are currently using voice automated software. Research by Brookings[1], a leading non-profit organisation, states that 92.4% of smartphone assistants have traditionally featured female-sounding voices. Furthermore, according to Gartner,[2] people will have more conversations with voice assistants than with their spouses. This form of AI is increasingly a part of our daily life. However, there have been numerous reports of widespread sexist and sometimes abusive language from users.
‘Shut up Sexism’ was created to highlight sexist or gender bias behaviour found when engaging with virtual assistants with female voices and names. In a study by the UNESCO (2019) it outlined how virtual assistants responded to verbal abuse.[3] As an example. when a user says ‘‘You are hot”, the replies vary from “How can you tell? You say that to all the virtual assistants” to “Thank You.”
Parents don’t take a break even on Worker’s Day when every other person has time off work. They still have to tend to the needs of their toddler, and this was the insight for the creative. We emphasized that for the day, the child is the boss.
Many marketers were already lukewarm on the service. Now, some may move their money elsewhere if the content moderation policies are relaxed.
Epic Games’ Fortnite is a way for brands to expand their Web3 strategies.
The challenge Like so many other businesses, digital photo resource Shutterstock adapted to the pandemic by having a fully remote team, which became increasingly geographically distributed as we started hiring talent outside of major cities. We successfully onboarded many new employees fully remotely–and found new ways to recreate, as best we could, the unmistakable energy…
Crackle Plus’s NewFronts presentation is so loaded that it’s providing chicken soup for a marketer’s soul. During its virtual NewFronts event on Thursday, May 5, Crackle Plus, a Chicken Soup for the Soul Entertainment company, unveiled a new loyalty program, updated apps and a branded content studio for marketers. But the company first focused on…
Vivendi-owned advertising network Havas has begun an investigation into allegations made against members of its leadership in Paris leading to two executives stepping aside. Julien Carette and Christophe Coffre, CEO and creative director, respectively, have both stepped down while the investigation is conducted following the anonymous accusations made on the Instagram account Balance Ton Agency…
Following its partnership announcement with Lego to develop a metaverse, Epic Games has agreed to partner with WPP to help them deliver a digital experience for brands in that space. The partnership will include the development of a training program to upskill thousands of the agency network’s creatives and technologists to develop brand experiences for…
Online fashion retailer, Simply Be has launched a bold rallying cry, calling for an end to bad fitting fashion. From back gaps to straps that dig, the new Spring Summer 2022 campaign by integrated creative agency ODD says a bold farewell to all the enemies of fashion that don’t fit.
This is an exciting opportunity for Simply Be to expand beyond perceptions of being a plus size only retailer to becoming a credible destination where women of all shapes and sizes are welcomed to feel the liberation of fashion that fits.
The brand’s ambition is to offer fashion that truly fits, built on the belief that you shouldn’t have to compromise one for the other.
“With our family it meant a lot to show your love with flowers.”
As a young Black woman who grew up in the Jim Crow south in the 1950s before attending Howard University, it’s clear how significant flowers are to Jayne Neal’s sense of self-worth. Now a 77 year old mother with Alzheimer’s Disease, Neal is taken back in time when she’s surrounded with beautiful flowers from her past in a new short film for Mother’s Day presented by DoorDash titled Memory Blooms.
In the film, Neal is gifted flowers inspired by her past by her daughter Kira. From her high school experience at cotillion where she carried an arm full of roses to her husband proposing to her with flowers telling her “she counts” – flowers were so much more than something beautiful to look at. They were a tangible symbol of the love she deserved and the self-respect she was entitled to, which she talks about in the film as she reminds her daughter why it’s important to literally give people their flowers.
Elon Musk has won the backing of some of the world’s largest investors.
The critically-acclaimed FX series, Better Things, is coming to a close after five seasons. Pamela Adlon, co-creator, writer, director, and star of the show, joined Adweek during our Convergent TV Summit to talk about how the TV space has changed during the show’s time, how she strategizes to determine what’s next and offers advice to…
E.W. Scripps’ Scripps Networks is on a mission to bring everyone free TV. At its virtual upfront presentation this year, Scripps Networks said it’s investing in spreading the word about over-the-air (OTA) viewing. Scripps Networks is committing a $20 million investment in off-channel marketing over the next year in The Free TV Project. The initiative…
LG Ads is using its NewFronts debut to showcase its suite of ad offerings. “We’re still the new kids on the block here in CTV, we’ve actually been selling for only about a year now,” Allen Bush, LG Ads’ CMO, told Adweek ahead of Thursday morning’s virtual event. The company announced exclusivity of data and…
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