Expectations for working moms to balance careers and home life are notoriously high, and the societal pressure of striking the perfect balance can lead to life-long feelings of guilt. Sometimes, the best thing you can do for a mom is to let her know that her contributions are appreciated–especially during Mother’s Day. Ahead of the…
Measurement played a big role during Thursday’s virtual IAB NewFronts presentations, with Nielsen, Comscore, Innovid and Samba TV all pitching marketers on why their solutions are the strongest when it comes to increased fragmentation in the industry. “I don’t think it’ll be a surprise to any of you guys to know that streaming is growing…
Pinterest debuted a new application for Android and iOS to speed the process of livestreaming to its platform, Pinterest TV Studio, but it is only available to select creators for now. While the app has been listed on Google Play and the Apple App Store since Monday, its livestreaming tools can only be accessed via…
The Trustworthy Accountability Group confirmed that TikTok has achieved TAG Certified Against Fraud status for 2022, meaning that the video creation platform set industry best practices in order to ensure that ads are served in a fraud-free safe environment to actual people. TikTok works with a white-labeled Media Rating Council-certified invalid traffic partner on pre-campaign…
The celebrity video company didn’t see the same Mother’s Day pop it experienced during COVID, its CEO said.
Plastic recycling isn’t working–and it’s worse than we thought. A new report by environmental nonprofit The Last Beach Cleanup and research group Beyond Plastics found that plastics recycling in the U.S. dropped to between 5% and 6% in 2021. That’s down from the last official numbers that the EPA published in 2020 showing that just…
Just one day after the introduction of the Snap x Cameo Advertiser Program at Snap Inc.’s NewFronts presentation, personalized video messaging platform Cameo laid off roughly one-quarter of its staff. Kaya Yurieff of The Information broke the news Wednesday, and Cameo CEO Steven Galanis confirmed it in a tweet. Galanis wrote, “Today has been a…
For their latest campaign, sustainable food app Too Good To Go have collaborated with Chef James Cochran (winner of the Great British Menu) for a fine-dining experiment like no other.
24 food influencers and experts were invited to try out Cochran’s new six-course gourmet menu at his Restaurant 12:51 in Islington. Little did they know, every meal being served was made from produce originally destined for the bin!
With Deadbeat Films behind creative and production, the commercial was released in honour of #StopFoodWasteDay in line with Too Good To Go’s commitment to combat worldwide food wastage. Even the biggest sceptic is challenged to do their part to help reduce local and global food waste.
Chris Licht, the new head of CNN global, told employees in a town hall on Thursday that he planned to experiment at the crucial prime-time hour this summer.
Tim Wilson previously was with the fitness equipment brand for three years.
Parag Agrawal, we hardly knew you. Sources told David Faber of CNBC that if and when Elon Musk’s $44 billion deal to acquire Twitter is finalized, Musk will serve as temporary CEO of the company. Agrawal became Twitter’s CEO last November when Jack Dorsey stepped down. He had been with the company for over 10…
Brands hoping to feel the force of a fervent fanbase launched some epic products and promotions in honor of Star Wars Day on May 4: a day when it’s perfectly normal to play The Imperial March as Spotify’s track timer is replaced with a glowing lightsaber while a Homesick Tatooine candle permeates the room. According…
Ad-tech veteran Matt Goldberg is stepping into a new role as Tripadvisor’s chief executive officer. He’ll be charged with plotting a new itinerary for the travel brand’s future. Goldberg’s last stop was The Trade Desk, where he served as evp of North America and global operations. He comes to Tripadvisor after a lengthy career that’s…
Tennis pro John McEnroe left a trail of record-breaking wins in his wake when he retired in 1992, as well as a reputation for emotional intensity on the court. With his status as a world-class athlete long since secured in sports history, and a volatile temper to match, it seemed at times his greatest opponent…
When Romain Naegelen, the managing director and partner at Mother LA, thinks about commercials for oral care brands, dentists in white lab coats comes to mind. After all, toothbrush and toothpaste brands historically shoved the idea of “four out of five dentists” recommending a product down the cavity-filled mouths of consumers for years. But Naegelen…
Ryan Reynolds’ sister-in-law Robyn Lively makes an appearance in the latest Mint Mobile spot to help Reynolds make a point about the Mint Modern Family Plan.
The closing day of the IAB’s NewFronts saw Dotdash Meredith sing to advertisers about its stable of over 50 publishing brands that are laser-focused on helping readers find inspiration, answer questions or take action. “Understanding user intent drives our video strategy,” said Alysia Borsa, chief business officer and president, lifestyle, Dotdash Meredith. “Consumers have a…
Today Havas Media Group announced it will offer an advertising ethics certification course to over 9,000 of its employees and clients. It’s the first network to partner with the Institute of Advertising Ethics (IAE) to roll out an independently-administered ethics certification. The IAE, which is an educational foundation dedicated to the advancement of ethical advertising…
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