Hasta La Creative!

Once news of a leaked Supreme Court brief overturning Roe v. Wade came out at the beginning of the week, brand reactions have been swift, and even surprising. Axios reported companies including Citi, Apple, Yelp and Amazon said they would pay for employees to travel to access abortion care when they need to. Announcements like…

Twitter updated its Twitter Spaces audio offering with new features this week: Space cards, analytics and more information in its Space bar. The social network said in a tweet that it is testing a feature where it sends Space cards as tweets when select hosts start a Twitter Spaces session, so that listeners can engage,…

Ahead of the in-person return of NBCUniversal’s upfront in May, Mark Marshall, president of advertising and client partnerships, stopped by Adweek’s Convergent TV Summit to talk about how the media conglomerate is preparing for this year’s marketplace and its plans for the first in-person presentation since 2019. Returning to an in-person audience On May 16,…

Language shapes our culture, identity and history in crucial ways. So, it’s important to validate words and meanings from a diverse array of different languages, especially when those words connect with a specific community. During the process of creating the 2022 Hershey’s “Her for She” campaign, which is part of the chocolate brand’s HerShe empowerment…

LinkedIn shared details on new controls over and tweaks to the way the feed on the professional network is populated. Director of product management Linda Leung explained in a blog post, “Over the past two years, we’ve heard from so many of our members that conversations on LinkedIn have changed and are more vibrant, with…

Ad agency employment has reached another all-time high. But the U.S. ad business gained only 500 jobs in April, a marked deceleration in employment growth.

Mother’s Day isn’t just about celebrating the here and now; rather, it entails accounting for the many memories that bond parent and child over a lifetime. That can mean looking to the past to honor the journey, acknowledging the trials alongside the triumphs. Keeping the importance of the memories we share with our loved ones…