Nigeria, Africa’s largest economy and one of the world’s top producers of oil and gas, has a large and energy-hungry population. Yet about 60% of the country’s 200 million inhabitants lack access to reliable electricity, according to the government’s Nigeria Power Baseline Report. On most days, it is only able to dispatch around 4,000 megawatts…
Hoping to make a lasting impression? Lead with your partner’s needs and interests.
Covid-19, as it has with everything, transformed the luxury market. The past two years have seen high-end brands evolve their digital strategies, stand up and take sustainability more seriously and forge relationships with resale platforms. Post-pandemic turmoil luxury sales and profits have rebounded. Last year, 117-year-old British car marque Rolls Royce announced global sales had…
(TrendHunter.com) The May 2022 lifestyle trends range from ‘80s-era vintage hiking apparel to versatile fat tire e-bikes and focus on consumers’ increased interest in health and wellness.
One intriguing…
The circumstances surrounding the fatal shooting of Shireen Abu Akleh, a veteran journalist, are still unclear.
(TrendHunter.com) From music festival game events to expressive art exhibitions, the May 2022 pop culture trends explore the latest innovations that reference popular culture. One intriguing example comes from Hot…
Earlier this year, Adidas caused a stir with a series of ads which used bare breasts and nipples to promote its new sports bra range comprising 43 different styles and 72 sizes. The “Support Is Everything” push was first unveiled as a billboard at Adidas’ Germany headquarters as a photo gallery featuring dozens of breasts–from…
Electronic Arts and soccer governing body fail to come to terms.
Video game publisher EA has yet to release any major titles in 2022 and is still dealing with fallout from Battlefield 2042.
AAPI. APA. NHPI. Have we lost the thread on who these acronyms represent? The breadth of the Asian experience is as diverse as its geography. But as terminology evolved, monolithic groupings–like “Asian American”–became popular shortcuts to refer to people who represent the majority of the world’s population. Shortcuts are antithetical to the work of creating…
The franchise boasted its partnership with a cryptocurrency that is currently crashing.
Adriel Frederick joined Reddit as vice president of product for Reddit X, the platform’s team that focuses on “bold bets” and new features such as audio, blockchain, chat and premium offerings. Frederick brings more than 15 years of experience in financial technology, social media and marketplaces, and he will report directly to chief product officer…
Harris inspired and installed a creative culture inside the brewer and is remembered for always putting people first.
Marie-Jeanne Matei, vice president of ecommerce at Ferrero, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how to stay on shopping lists in a constantly evolving market. Marie-Jeanne talks about Ferrero as a confectionary brand, and how they manage to stay relevant to consumers. She speaks on the importance of strategically executing paid media…
Hungry gamers can head to the Jack in the Box drive-thru–on Twitch. The fast-food chain teamed up with GameSquare Esports’ Zoned Gaming on the design and execution of the virtual drive-thru experience on the Jack in the Box Twitch channel, where fans can scan a QR code through May 17 to receive discounts on food…
Twitter Inc. was “foolish in the extreme” in kicking former President Donald Trump off its service, and permanent bans should be extremely rare, said Elon Musk.
Match Group, owner of dating apps like Tinder, OkCupid and Hinge, is trying to sue Google over its Play Store billing policies. This adds another antitrust fight to Google’s ongoing battle. In a complaint filed on Monday, Match Group alleged that Google has “illegally monopolized the market for distributing apps” on Android by forcing apps…
Elon Musk’s $44 billion deal to acquire Twitter is nowhere near finalized, but there are already potential looming issues with some of this plans for the social network that have leaked. User growth is one of the pillars of Musk’s strategy for Twitter, but according to Insider Intelligence, he may not be able to count…
How the term is changing, how it relates to the metaverse and more insights from the Ad Age Next: Multicultural Conference.
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