With each passing year, marketers are asking for more from their media buyers. Anything from managing data to creating content, while navigating an endless proliferation of media channels, is on the table. As a result, media agencies are racing to add new capabilities and teams, and in the process, they’re redefining what it means to…
With each passing year, marketers are asking for more from their media buyers. Anything from managing data to creating content, while navigating an endless proliferation of media channels, is on the table. As a result, media agencies are racing to add new capabilities and teams, and in the process, they’re redefining what it means to…
Like many agencies, Crossmedia had to cut salaries during the pandemic. Though it did help the agency avoid layoffs, U.S. CEO Kamran Asghar pledged to reimburse employees for the salary reduction if he could. And on the heels of massive growth last summer, he did just that. “People really stuck with us, and we made…
Like many agencies, Crossmedia had to cut salaries during the pandemic. Though it did help the agency avoid layoffs, U.S. CEO Kamran Asghar pledged to reimburse employees for the salary reduction if he could. And on the heels of massive growth last summer, he did just that. “People really stuck with us, and we made…
“Hillbilly Elegy,” a best-selling memoir that became a star-studded film, raised the profile of the onetime “Never Trump guy” who won an Ohio primary with the help of the former president.
Kristin Yawata, editor and co-founder of post-production company Little Farm, knew that she wanted to be an editor in high school. What she didn’t know at the time was that advertising would offer the best, most efficient space to hone her skills. “I feel like there is no faster way to learn to cut,” she…
“Hillbilly Elegy,” a best-selling memoir that became a star-studded film, raised the profile of the onetime “Never Trump guy” who won an Ohio primary with the help of the former president.
The British government has delayed its much-debated plans to introduce an advertising ban on foods that contain high fat, sugar and salt (HFSS) by a year as well as pushing back the introduction of deals and limiting the locations of unhealthy foods positioned in stores. Citing the soaring cost of living as the reason for…
Having been exposed to creative writing and narration at such an early age, San Francisco-based associate creative director Kirstie Bones knew that she’d eventually land in an imaginative role. “My grandparents and parents were my first creative role models, so I had an early appreciation for creative experimentation and the power of narrative,” Bones tells…
He was the last managing editor of The New York Herald Tribune. When that newspaper folded, he went on to top jobs with NBC and ABC News.
This food brand is called Quorn–pronounced just like the familiar yellow veggie and summer barbecue staple–but there’s no actual corn in any of its products. And it specializes in chicken…without the chicken. Huh? Quorn, a pioneer in fungi-based mycoprotein, realizes there may be some confusion about its faux meat offerings. So the legacy player has…
Mr. Musk said he wanted to confirm Twitter’s findings that spam and fake accounts make up less than 5 percent of its users.
Soccer has become a major battleground in the fight for women’s equality, with the U.S. women’s national soccer team winning a $24 million gender discrimination case in February. Puma is joining that fight with “Joga Na Subida (The Unlevel Playing Field)” a campaign with BETC Havas S?o Paulo designed to draw awareness to the unequal…
A biographer of the nationalist novelist Yukio Mishima, he was Tokyo bureau chief for three major newspapers and, afterward, was no stranger to controversy.
While a healthy chunk of adults in the U.S. still believe there should be more government regulation of major technology platforms, those numbers are dropping, while the reverse is true for those who want to see less government regulation, according to a new study from Pew Research Center. Research associate Emily A. Vogels wrote in…
According to a recent study by absorbent underwear brand Thinx and Ipsos’ U.S eNation, 60% of Americans think that “moist” is the most cringeworthy word in the English language. The word “panties” is not far behind, managing to cause unpleasant shivers down the spines of 52% of the population. Alone, both words wreak audible havoc….
A luxurious diaper, McGarrah Jessee’s new chief creative officer, and more.
Founded in the social media age, activewear brand Gymshark, valued at over $1 billion in 2020, has developed a following most apparel brands would kill for. To showcase that fanaticism, and to reward its many fans, the company opened a pop-up stall in London, fronted by its founder Ben Francis to sell authentic branded products…
Sprite is the latest brand to find itself going viral organically on TikTok, thanks to a new challenge.
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