Recently, my husband got an unexpected text. It was from our Samsung fridge, letting us know it was time to replace our filter. They–the fridge that is–went on to provide filter recommendations, places to purchase and more information about the lifecycle and ongoing maintenance of our appliance. IoT has been talked about for years, but…
Mediahub wins Lyft account, ex-Droga London Chief Creative Officer David Kolbusz is on the move, and more.
On this week’s episode, we are traveling back to November 2021 for the Brandweek Sports Marketing Summit, where this baseball legend has quickly established himself as a leading marketer through his Miami-based investment firm that includes dozens of investments in brands like Presidente USA, GoPuff and Wheels Up, as well as through partnerships with Mastercard,…
Twitter announced a new policy on Thursday to address viral misinformation during periods of crisis like armed conflict, public health emergencies and large-scale natural disasters. The new global crisis information policy establishes standards for blocking the promotion of tweets that are determined to contain false reporting, false coverage of events and misleading allegations regarding the…
Flush with cash, Facebook, Apple, Amazon, Microsoft and Google are positioned to emerge from a downturn stronger and more powerful. As usual.
Daily Harvest runs meatless ‘chop shop’ to push new plant-based protein, as other brands step up partnerships and add more offerings.
Manoj Bhargava became the majority owner of NewsNet with surging advertising costs.
Did you know Facebook allows you to view an Activity Log of your actions containing the posts you’ve liked, comments you’ve posted and more? From this Activity Log, you can quickly remove reactions you’ve shared on posts, change the privacy settings on your own posts and more. Our guide will show you how to view…
Meta updated its location targeting options to reflect the redrawn congressional districts in the U.S. that resulted from the 2020 Census. Neil Shrimanker of Meta’s business integrity and elections integrity team explained in a blog post that all updated congressional districts will be reflected across all of Meta’s ads interfaces, including the Ads API (application-programming…
Every intelligent marketer throws terms like “data activation” around freely. But what does data activation mean? And where does it get applied? Here, we will go into detail about the critical stages for a growth marketer to understand data activation. The growth cycles have been generalized for the most common use cases and can be…
Measurement, alternative currencies and shoppables were largely underplayed, despite high expectations, at the upfronts.
Known professionally as The Fat Jewish, Josh Ostrovsky is a social media maven turned business leader. From garnering millions of fans worldwide to writing, acting, hosting, and even creating his own wine company, Ostrovsky continues to pave the path for entrepreneurs etching out empires while keeping a sense of community front and center. Ostrovsky joined…
A few years ago, the term “creator economy” was unheard of. Today, creators are making money through a diverse and rapidly growing body of tactics, including channel subscriptions, streaming, sponsored posts, and selling merchandise. It’s safe to say this term is now here to stay, and there’s ample opportunity to solve the new needs and…
LGBTQ+ nonprofit Christopher Street West said this week that TikTok will be its presenting sponsor for the 2022 LA Pride Parade June 11 and 12. The platform will have its very first float at the Pride parade and post-parade Pride Village. TikTok will also host two live backstage events during the parade, at the Los…
While more people are working remotely since the pandemic, the lines between our personal and professional lives are blurring–and it can often be more difficult to switch off from our jobs. Recently, tourism body Visit Iceland conducted a global study that found 41% of people check their work emails between one and four times a…
Following upfront week, Adweek is sitting down for postmortems with all the ad sales chiefs who presented. Following previous chats with NBCU’s Linda Yaccarino and Fox Corp.’s Marianne Gambelli, next up, we have TelevisaUnivision’s president of U.S. advertising sales and marketing, Donna Speciale. Following Univision and Televisa’s merger last January, this was the first upfront…
YouTube revealed the winners of the YouTube Works Awards for 2022, its annual collaboration with Kantar to highlight the most innovative and effective uses of the Google-owned video site for advertising. Google director of U.S. creative works Abigail Posner wrote in a blog post Friday, “2021 presented unique creative challenges as marketers faced the ongoing…
Susan Colby, founder and CCO of Los Angeles agency Grace Creative, got involved in advertising because “it seemed like a fun way to make a living.” “I like the discipline of being creative with a strategic framework,” Colby told Adweek for the AAPI Creative Spotlight series, a collaboration with Asians in Advertising. “It forces you…
A decades-long West Wing tradition lives on, with a bright yellow twist.
Aside from his stark images that evoke the work of Irving Penn and Helen Levitt, photographer Billy Kidd is known for his uncanny ability to coax his subjects into expressing themselves. He’s had plenty of practice at it, too, having shot spartan yet hauntingly revealing photographs of Benedict Cumberbatch, Gary Oldman, Margot Robbie and scores…
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