Unilever, one of the world’s biggest advertisers, no longer has a dedicated chief marketing officer (CMO) role. Since April 2022, its most senior marketer, Conny Braams, has been appointed as its first chief digital and commercial officer to reflect the “blurring lines” between digital marketing and commerce. “It doesn’t mean we’re dropping marketing. It means…
The merger with WarnerMedia will transform Zaslav into one of the biggest players in Hollywood.
WarnerMedia teamed up with IPG Mediabrands to test alternative measurements across the same campaigns, in one of the last announcements the company is expected to make ahead of its imminent merger with Discovery. Top line The partnership is in collaboration with Comscore, iSpot and VideoAmp and is designed to inform WarnerMedia’s strategy when it comes…
Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie addiction, studies show. Agencies are encouraging their clients to quit third-party cookies by helping them build their own first-party data stores–with agency proprietary tools– and partnering with companies that allow permissible access to…
New business opportunities for U.S. creative agencies accelerated in 2021, as clients held 155 reviews representing $4.8 billion in media spend, compared to 92 reviews in 2020. Despite the significant increase in reviews, agencies outside of the big six holding companies did not cash in all the new business activity, winning just 42.5% of reviews…
The ad industry uses the past to inform the future. Great campaigns from ad history serve as high mark standards of excellence. As the ad world continues to shift to digital, those who made their marks during the analog era are telling their stories and reliving some of their best moments as part of the…
In what sounds like news from 1822, not 2022, Tennessee lawmakers will vote today to remove any age barriers for marriage. Twenty-four Tennessee Republicans are sponsoring House Bill 233. Current Tennessee law states you can get married as young as 17 if you have parental consent. In the absence of federal law setting a minimum […]
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Labor peace, marketable stars and special events drawing “tremendous interest” to MLB, execs say.
In the one year since Reddit opened the doors to its Toronto office to serve the Canadian market, the company said it has seen significant growth in its local community, engineering, product and sales teams. Reddit plans to continue adding on for engineering (back end and front end) and sales roles. The company said brands…
The challenge Augmented and extended reality technologies can facilitate more immersive interactions between audiences, artists and brands. So far, we’ve only scratched the surface of what’s possible and how to make the most of these high-attention interactions. At 4th Floor Creative, we’re continually exploring how the artists and music brands we work with can deploy…
Nextdoor is introducing its inaugural Nextdoor 100 with some help from actor and country music superstar Tim McGraw. The platform said the Nextdoor 100 is all about neighbors celebrating neighbors, giving recognition to people who have helped others face extraordinary challenges over the past few years. Nextdoor called the Nextdoor 100 “a celebration of the…
Charlamagne tha God debuted The Black Effect Podcast Network in September 2020, dedicated to Black listeners and voices in Black culture, with audio network iHeartMedia. And while the audience growth since then has been solid, the network’s founder wants brands to recognize the platform is not only for Black audiences. “We keep having these conversations…
Jack Morton’s new practice, Vivi, will be led by Bonnie Smith, senior VP, group account director, and head of Vivi.
In her fifth book, Samantha Hunt describes finding a manuscript left behind by her late father in the family’s 18th-century house.
COMvergence report finds three shops captured 25% of U.S. creative wins last year based on media spending for those accounts.
For the first time in two years, attendees gathered together in person at Mediaweek 2022 to hear marketers and executives from top media brands and agencies share their insights on the ever-shifting media industry. Mediaweek returned for its second year as a hybrid/virtual event on March 22-24. On Day 1 of the conference, a limited…
Neighborhood social network Nextdoor is revamping its advertising offerings with Thursday’s unveiling of self-serve campaign-management platform Nextdoor Ads. Head of product Kiran Prasad, who joined the platform from LinkedIn last April, said one of the most prominent uses for Nextdoor is exchanging goods and services, telling Adweek, “Services are small and midsized businesses on the…
The 1970 clip is a “miraculous” find, a former editor at the local CBS station said. It shows an interview with Prince, 11, commenting on a teachers’ strike in Minneapolis.
5 ways to counteract the hidden downside of hybrid work.
The anticipation of that first bite is an advertising idea that most fast-food brands adopt at some stage in order to promote the anticipation of the taste their menu delivers to consumers, as exemplified in a campaign released by KFC in the U.K. The work from Mother London creates drama around the sensory experience of…
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