Apr
07
Don’t Be Daunted by AR—Approach It Like Any New Tech
Posted in: UncategorizedThe challenge Augmented and extended reality technologies can facilitate more immersive interactions between audiences, artists and brands. So far, we’ve only scratched the surface of what’s possible and how to make the most of these high-attention interactions. At 4th Floor Creative, we’re continually exploring how the artists and music brands we work with can deploy…
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